Southwest Airlines Cargo Chooses Sabre Airline Solutions for Cargo Revenue Management System

System to help boost efficiency and profitability of cargo operations

SOUTHLAKE, Texas – Sept.10, 2007 – Southwest Airlines Cargo selected Sabre Airline Solutions’ CargoMax Revenue Manager system to help the airline increase efficiency and increase cargo revenue and profitability. Sabre’s CargoMax Revenue Manager system is an integrated and comprehensive solution that supports the end-to-end cargo revenue management needs of an airline.

“We are constantly seeking ways to improve our efficiency and processes, and Sabre’s CargoMax Revenue Manager will help us meet those objectives,” said Matt Buckley, senior director of Cargo for Southwest Airlines. “While delivering the excellent customer service for which we are known, Sabre’s CargoMax Revenue Manager will help us increase revenue, specifically through more effective cargo space management.”

The system addresses all phases of revenue management operations from capacity forecasting to overbooking management, demand forecasting and bid pricing. The benefits of the system include the carrier’s ability to increase cargo revenue and profitability, improve efficiency through performance monitoring tools, and enhance flight management through proactive identification of revenue streams while maintaining service reliability for the customers.

“Our aim is to implement a world-class revenue management solution that is able to support decision-making capabilities based on a number of scenarios,” said Kevin Russell, manager of Cargo Revenue Management for Southwest.

Steve Clampett, president of Airline Products and Solutions for Sabre Airline Solutions, explained that the CargoMax Revenue Manager system would help Southwest Cargo manage the complexity involved in maximizing network level revenue and profitability through the effective planning and sale of their cargo capacity.

“Managing air cargo capacity is one of the most complex operations for airlines today,” Clampett said. “Airlines need accurate information in order to forecast capacity by segment and equipment type, improve service reliability, generate reports, as well as provide alerts and notifications.

“We have found that with the CargoMax Revenue Manager system, some airlines have increased their cargo revenues between 2 and 6 percent, while the incidents of offloads and spoilage due to inaccurate forecasting issues have been reduced. These proven results mean good news for both the airline and the airline’s customers,” continued Clampett.

About Sabre Airline Solutions
Sabre Airline Solutions, a Sabre Holdings company, is the world’s largest provider of smart, proven, bankable products to help airlines market, sell, serve and operate from planning to execution. The company provides unmatched breadth and depth of integrated, dynamic business solutions delivered by experts to reduce airlines’ costs, increase revenue and optimize the customer experience. More than 250 airlines use its broad portfolio of 112 decision-support tools to increase revenues and improve operations. More than 100 airlines rely on Sabre Airline Solutions for passenger management solutions, while a similar number have turned to the company’s consulting group for strategic, commercial and operational advice. More than 650 contracts worldwide were signed in 2006 for Sabre Airline Solutions’ leading technology solutions.

Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at Sabre Airline Solutions, the Sabre Airline Solutions logo, and Sabre CargoMax Revenue Manager are trademarks and/or service marks of an affiliate of Sabre Holdings Corporation. All other trademarks, service marks, and trade names are the property of their respective owners.

About Southwest Cargo
Southwest Airlines Cargo is recognized as an industry leader, winning numerous awards for on time performance, value, Customer Service, and communication. For the third straight year, Southwest Airlines Cargo was named “Airline of the Year” by the Express Delivery & Logistics Association. Southwest Airlines (NYSE: LUV) currently serves 63 cities in 32 states, with its 64th city, San Francisco, opening Aug. 26, 2007. Based in Dallas, Southwest operates more than 3,300 flights a day, has a fleet of 500+ Boeing jets, and has more than 33,000 Employees system wide. For more information, visit