Sabre’s Technology & Marketing University Helps Agencies Succeed with Educational Seminars, Nationally-Acclaimed Speakers and Networking

Leading Experts Provide Tips and Recommendations on Leveraging Social Media Tools; Early Bird Registration Closes March 15

SOUTHLAKE, Texas – March 7, 2011 – Sabre Travel Network will hold its 16th annual Technology & Marketing University (TMU) from May 17-19 at the MGM Grand Resort & Casino in Las Vegas. Open to all travel agencies regardless of which GDS, CRM or back office system they use, TMU is a unique event that brings owners, executives, front line agents and back office specialists together for three days of education, intense training and networking.

This year, Sabre is expanding the scope of TMU to include industry-leading and nationally-known speakers who will give attendees unique insight into how to leverage social media tools to grow their business and provide better customer service.

Nationally recognized social media expert, business consultant and author of The Thank You Economy, Gary Vaynerchuk is the keynote speaker for TMU. Other speakers include:

  • Stacy Small, founding editorial director of Elite Traveler magazine and a well known expert in luxury travel
  • Andy Hayes, travel entrepreneur and master networker known for coaching travel professionals on how to sell more online
  • Trisha Miller, editor-in-chief for Travel Writers Exchange, offers insight into how to leverage the online community of travel writers, bloggers and journalists

“Attendees of TMU 2011 will enjoy all the high quality seminars that they’ve come to expect. And now we’re combining that with national experts that will help them take their business to the next level,” said Brian Houser, vice president of customer marketing, Sabre Travel Network. “TMU provides attendees the tools, information and skills to compete and win in the marketplace, and we do our best to include a healthy dose of networking and fun along the way.”

TMU will also offer think tanks where attendees can come together to share best practices on a variety of topics. In addition to extensive Study Hall hours for one-on-one learning with Sabre experts, attendees will enjoy more networking opportunities with fellow travel professionals.

More than 50 small group workshops will cover topics including:

Is Blogging Right for You? – Tips on tools and resources available to help agencies create a compelling travel blog

Twitter: What’s the Point? – More and more companies are embracing Twitter as a viable way to build relationships with customers and prospects alike. This session will help agents decide if Twitter is the right customer engagement tool for them.

Finding Your Niche – This class will teach agents how to improve profitability by identifying a profitable niche, establishing expertise and attracting new business with niche marketing.

Facebook for Businesses – This session will cover how to setup and personalize a Facebook for Business Page and how to populate the Page with share-worthy content

Writing and Communicating for Business – Agents learn how to maximize the impact of their customer communications including developing fresh content and using social media, email, direct mail and their own website.

Attendees will also receive in depth training on a variety of capabilities to help capture more revenue on more sales, control costs, and deliver great service to keep customers coming back. Workshops will include ClientBase and ClientBase Marketing Services, Trams Back Office, Sabre Virtually There, Sabre Red Workspace and more.

Agents can get their businesses in shape and attend TMU for only $300 per person. Those who register prior to March 15 will pay $250. Hotel rooms are available at the MGM Grand for only $99 per night. Full agenda and event and hotel details as well as online registration are available at

About Sabre Travel Network
Sabre Travel Network is the world’s leading provider of high-performance travel solutions. By combining its unique expertise and leading technology, Sabre powers business performance across the travel industry. Sabre’s multi-channel merchandising and procurement solutions enable corporate and leisure agencies, corporate travel programs, airlines, hotels and other travel suppliers around the world to make money, save money and provide better customer service. Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry.

Press Contact:
Heidi Castle
Sabre Holdings