Agreement boosts hotel content in Sabre and enhances shopping experience for agencies and corporations
LONDON, March 12, 2009 – Sabre Travel Network, the world’s leading travel solutions provider, announced today it has signed a multi-year agreement with premier hotel aggregator hotel.de to provide new and enhanced hotel shopping capabilities to Sabre agencies around the world and corporations using online travel procurement solution GetThere via the Sabre global distribution system (GDS).
The new XML connection will provide Sabre agents and corporations with real-time access to hotel’s.de’s 210,000 hotel properties.
“Through this agreement we are further expanding our already fulsome hotel content, and delivering a more efficient, automated and robust shopping experience for agents,” said Martin Cowley, Sabre Travel Network senior vice president, EMEA. “This is an important milestone in our strategy to continuously broaden and enhance our hotel solutions across Europe, and deliver on our promise to provide agents what they want most: the ability to easily and efficiently book and manage all their travel through the Sabre GDS.”
The agreement also provides distinct benefits for hotel.de including the ability to leverage Sabre XML Shop and Book across multiple distribution points, further expanding their reach to travel agencies and guests.
“Using Sabre XML Shop and Book is an important part of our distribution strategy because we keenly understand the value, and in particular the high yield delivered through the Sabre GDS and its unmatched efficiencies that travel agencies demand in order to be successful,” said Reinhard Wick, Board member and CSO of hotel.de, in charge of distribution and procurement. “We look forward to working with Sabre. Having a globally positioned partner will help us continue our international growth.”
The Sabre GDS offers content from over 84,500 hotel properties in 240 countries across the globe and will see that number grow through the agreement with hotel.de. Sabre also has XML connectivity agreements with Boscolo and Go Global.
Founded in 2001 and based in Nuremberg, Germany, hotel.de AG offer reservation services for more than 210,000 hotels worldwide. Hotel.info is the international brand of hotel.de AG. This brand was established for pushing ahead its expansion into the European countries. The aim is to establish hotel.info as the leading online hotel reservation service for business as well as private customers in the whole of Europe.
About Sabre Travel Network
Sabre Travel Network, a Sabre Holdings company, provides the most comprehensive end-to-end solutions for corporate and leisure travel. The Sabre GDS is the foundation for these solutions, providing a ready-built efficient marketplace that connects travel suppliers, including hundreds of airlines and thousands of hotels, with more than 55,000 travel agency locations. Currently, Sabre collectively handles over 70 percent of the BTN 100 bookings.
Key brands of Sabre Travel Network include GetThere, for corporate travel reservation technology; Nexion, a host agency; SynXis, for hotel reservation management, distribution and technology services; E-site marketing, specializing in online business solutions exclusively for the hospitality industry TRAMS, mid- and back-office solutions and marketing services for travel agencies; and TRAMS Marketing Alliance (TMA), a marketing promotions services for leisure travel agencies.
Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at http://www.sabre-holdings.com.
