Sabre Travel Network Announces New Generation of Tools for Shopping, Pricing and Managing Fares; Corporate And Leisure Suites Enhanced by New Foundational Elements, Allowing Better Access To GDS Content and Negotiated Rates

SOUTHLAKE, Texas–(BUSINESS WIRE)–Sept. 11, 2006–Sabre Travel
Network, the world’s largest and most rewarding marketplace for buying
and selling travel, today announced its latest foundational elements
for end-to-end corporate and leisure solutions. These broad
improvements to the Sabre Air suite, including the Sabre MyFares fare
management system, core pricing and shopping capabilities and
customizable fare displays, are the key building blocks of an
end-to-end product suite that leverages open systems technology to
speed and greatly enhance shopping and pricing beyond any other GDS

Sabre Travel Network remains keenly focused on revolutionizing its
air shopping and booking systems to take advantage of the full content
provided by our airline partners. Sabre led the industry in moving
core shopping and pricing functions to open systems that enable
innovation by providing far greater flexibility and speed. Now, the
Sabre Air suite provides a new generation of enhanced shopping and
pricing capabilities, enabling travel agents to more quickly find the
best and most accurate fare options for their clients. The benefits of
these new capabilities were instrumental in compelling major agencies
to move business to Sabre in recent months. More broadly, all Sabre
Connected agencies worldwide are being upgraded to the new system.

Sabre Air enables travel agents to quickly and easily meet their
customers’ demands for the best airfares. Sabre Air finds the lowest
published fares more frequently, delivers more alternative itineraries
with more fare options, enables more efficient distribution of
negotiated fares and prices itineraries more accurately than ever

A recent independent study conducted by Topaz International
revealed that agents who use Sabre Air found the lowest fares as much
as 21 times more often than other GDSs. In addition, when finding the
lower fares, Sabre Air delivered an average of approximately 50% more
in savings.

“The data from this study clearly shows that the move to open
systems for shopping and pricing is delivering tangible results – the
type of results that provide the differentiated service Sabre
Connected travel agents and their customers expect when shopping in
Sabre,” said Chris Kroeger, senior vice president for North America,
Sabre Travel Network.

Another key component of Sabre’s new end-to-end foundation is
Sabre MyFares. This new, state-of-the-art fare management system
combines robust fare-filing capabilities with a graphical interface
that enables agencies to quickly and easily load their private fares
into Sabre. With Sabre MyFares, agents improve productivity and
accuracy, thereby reducing the cost of managing and distributing their
private fares, while at the same time improving the quality of their
service to customers. By combining Sabre MyFares with Sabre’s leading
low fare shopping capabilities, agents have easy access to their
preferred content, as well as to the best tools to comparison shop
across both published and private fares.

“Through our Efficient Access Solution, Sabre Connected travel
agents gained complete and easy access to their negotiated rates,
along with the full-content available in the Sabre GDS. Sabre MyFares
builds upon this access, significantly streamlining the workflow of
agents, particularly those who serve the corporate market where
productivity and customer response times are critical,” said Kroeger.

Sabre has also introduced advanced pricing and rule display
capabilities, allowing agents to ensure that they are accurately
pricing itineraries while viewing the associated fare rules via
customizable, simple and easy-to-interpret rule displays.

With Sabre Air’s new capabilities, Sabre Connected agents have
enhanced capabilities to streamline their end-to-end air sales
process, deliver even stronger value to their customers, and help
further differentiate their offerings in the marketplace.

About Sabre Travel Network

Sabre Travel Network, a Sabre Holdings company, provides access to
the world’s leading global distribution system (GDS). The Sabre GDS is
a ready-built efficient marketplace that connects suppliers, including
hundreds of airlines and thousands of hotels, with more than 50,000
travel agency locations. Suppliers get access through one single
connection; travel agents get real time access to thousands of travel
products from multiple suppliers through one source integrated into
their businesses; consumers get access to a global supermarket of the
world’s greatest travel possibilities.

Key brands of Sabre Travel Network include GetThere, the leading
Web-based corporate travel reservation technology, and Jurni Network,
the unique leisure travel agency consortium in the United States that
enables members to sell more products from preferred travel suppliers
using sophisticated market intelligence.

Sabre Holdings (NYSE: TSG) connects people with the world’s
greatest travel possibilities by retailing travel products and
providing distribution and technology solutions for the travel
industry. More information about Sabre Holdings is available at

    CONTACT: Sabre Travel Network
             Kathryn Hayden, 682-605-2252

    SOURCE: Sabre Travel Network