SOUTHLAKE, Texas & LOS ANGELES–(BUSINESS WIRE)–Feb. 13,
2006–Sabre Travel Network, the leading provider of innovative travel
distribution solutions for travel agencies and suppliers, announced
today that it has acquired TRAMS, Inc., a leading provider of mid- and
back-office solutions and unique marketing services for travel
agencies.
The acquisition enables Sabre Travel Network to directly serve the
end-to-end needs–from front- to- mid- to back-office, along with
unique marketing capabilities–for a broad spectrum of travel
agencies, including small and mid-sized leisure focused agencies.
Sabre Travel Network is now in a position to more seamlessly integrate
the TRAMS offerings with existing and future Sabre solutions,
providing even greater capabilities and value to its agency customers
and the marketplace.
“By aligning with Sabre, TRAMS is aligning with a leader that
shares the vision of leveraging technology to help travel agents boost
their revenues through enhanced marketing capabilities,” said Lee
Rosen, founder and president of TRAMS. “I see this announcement as
taking TRAMS to the next level for the benefit of all of our customers
and employees, providing the potential for continued development in
technologies that help stimulate demand and streamline agencies
processes.”
“TRAMS has an outstanding reputation in the travel agency
community, reflected in its 98 percent renewal rate,” said Chris
Kroeger, senior vice president, Sabre Travel Network, North America.
“We believe both TRAMS and the entire TRAMS team are tremendous assets
that will further enhance the efficient marketplace we have built
together with our customers. We look forward to serving the needs of
all of TRAMS customers.”
To assist travel agencies in their efforts to grow revenue,
optimize customer management and streamline processes, TRAMS provides
the leading back office solution for small to mid-sized agencies, the
leading agency customer relationship management (CRM) product, as well
as unique agency marketing services. Over 11,000 agency locations
currently use TRAMS solutions, with a report from ASTA indicating more
than 80% of its members are TRAMS Back Office users.
The TRAMS complete product line includes:
-- ClientBase Plus with LiveConnect
A complete CRM solution, locally stored traveler profiles,
custom invoice/itinerary, super passenger name records (PNR),
traveler history and an agency marketing database complete
with email functionality, as well as LiveConnect which
provides users the ability to access a wide variety of travel
product suppliers.
-- TRAMS Marketing Advantage
A program that allows agencies to boost their marketing
capabilities--agency clients receive special agency-branded
offers and promotions from the suppliers the agency chooses.
-- TRAMS Back Office
A complete travel agency back office accounting package,
including Accounts Receivable, Accounts Payable, General
Ledger and Financial Reporting.
The addition of TRAMS to Sabre’s portfolio of assets provides the
industry’s most complete offerings for the travel agency community. In
addition to TRAMS, these assets include the world’s leading global
distribution system (GDS); Nexion, the industry’s premiere host
agency; and Jurni Network, Sabre’s leisure travel agency consortium.
The combination of these assets will result in unprecedented offerings
for the leisure marketplace.
Under terms of the acquisition, Lee Rosen will join Sabre,
continuing as president of TRAMS, Inc., managing all aspects of the
TRAMS business.
About TRAMS, Inc.
Founded in 1986, TRAMS, Inc. develops and supports software for
retail travel agencies in the United States and worldwide. TRAMS
software helps travel agency owners and employees become more
efficient and productive. TRAMS, Inc. is the leader in providing such
technologies with over 11,000 travel agency locations currently using
our products.
TRAMS, Inc. products include TRAMS Back Office Marketing,
Management and Accounting System; ClientBase Plus Marketing Data and
Agency Information Manager; and TRAMS Marketing Advantage.
About Sabre Travel Network
Sabre Travel Network, a Sabre Holdings company, provides access to
the world’s leading global distribution system (GDS). The Sabre GDS is
a ready-built efficient marketplace that connects suppliers, including
hundreds of airlines and thousands of hotels, with more than 50,000
travel agency locations. Suppliers get access through one single
connection; travel agents get real time access to thousands of travel
products from multiple suppliers through one source integrated into
their businesses; consumers get access to a global supermarket of the
world’s greatest travel possibilities.
Key brands of Sabre Travel Network include GetThere, the leading
Web-based corporate travel reservation technology, and Jurni Network,
the unique leisure travel agency consortium that enables members to
sell more products from preferred travel suppliers using sophisticated
market intelligence.
Sabre Holdings (NYSE: TSG) connects people with the world’s
greatest travel possibilities by retailing travel products and
providing distribution and technology solutions for the travel
industry. More information about Sabre Holdings is available at
http://www.sabre-holdings.com.
Statements in this release which are not purely historical facts
or which necessarily depend upon future events, including statements
about Sabre Holdings Corporation’s forecasted financial performance or
other statements about anticipations, beliefs, expectations, hopes,
intentions or strategies for the future, may be forward looking
statements within the meaning of Section 21E of the Securities
Exchange Act of 1934, as amended. Readers are cautioned not to place
undue reliance on forward looking statements. All forward looking
statements are based upon information available to Sabre Holdings
Corporation on the date this release was issued. Sabre Holdings
Corporation undertakes no obligation to publicly update or revise any
forward looking statements, whether as a result of new information,
future events or otherwise. Any forward looking statements involve
risks and uncertainties that could cause actual events or results to
differ materially from the events or results described in the forward
looking statements, including risks or uncertainties related to Sabre
Holdings Corporation revenues being subject to adverse changes to our
travel supplier relationships and potential substantial decreases in
travel transaction volumes. Sabre Holdings Corporation may not succeed
in addressing these and other risks. Further information regarding
factors that could affect our financial and other results can be found
in the risk factors section of Sabre Holdings Corporation’s most
recent filing on Form 10Q with the Securities and Exchange Commission.
CONTACT: Sabre Travel Network
Kathryn Hayden, 682-605-2252
kathryn.hayden@sabre-holdings.com
or
TRAMS, Inc.
Diane Petras, 805-688-5018
diane@trams.com
SOURCE: Sabre Travel Network