Sabre revamps GetThere to help business travelers get there with enhanced features and mobile empowered tools

Newly redesigned travel management solution delivers a modern and streamlined user experience across mobile devices, coupled with enriched access to airline branded fares and improved shopping for air, hotel and car options

Smart business travelers use Sabre’s GetThere travel management solution to get there, and now they have more reasons than ever as Sabre Corporation (NASDAQ: SABR) is taking GetThere to the next level with the launch of a fast, design led mobile experience to provide business travelers a simple way to book and manage in-policy travel on the go.

The GetThere user experience team conducted hundreds of qualitative usability research sessions to evaluate what travelers and travel managers truly want and need out of an online booking tool. The newly redesigned GetThere applied the results to create a new modernized travel experience that empowers travelers to make smarter in-policy booking decisions. The new consumer-grade and streamlined user experience gives them more self-service options and delivers an optimal search, shop and book experience whether on mobile or desktop.

Other new GetThere features include:

  • a simplified and responsive design, fully optimized for a mobile road-warrior
  • an intuitive booking workflow powered by Sabre’s technology that is accessible and consistent on any device – desktop, tablet, and smartphone
  • Sabre’s air merchandising capabilities to support airlines’ branded fares with existing travel policy

“Today’s business traveler wants the convenience of self-service solutions. Our new traveler-centric design in GetThere puts the user first with new mobile capabilities and relevant content that’s essential for a smarter travel program,” said Wade Jones, interim president of Sabre Travel Network. “Travel managers and travelers will also have access to more content and the ability to differentiate various fare offerings from airlines including branded fares – helping business travelers get the exact services and features that they need to be productive.”

With more airlines tailoring products for business traveler needs, corporations require an enriched marketplace of negotiated fares, amenities for a mobile workplace, and customization within the managed travel program. With the new GetThere, travel managers have more options to use fare rules to identify Out-of-Policy fares and control whether certain flights are displayed within the search results. Business travelers have access to the full breadth of available fares offered by the carrier, beyond lowest air fare, at the touch of their fingers. This combination of enhanced features can increase adoption, in-compliance online bookings and reduce travel costs for corporations.

Visa, a recent adopter of GetThere as their preferred online booking tool, generated the company’s highest adoption rate and bookings in compliance. The company switched to Sabre’s corporate booking tool to empower employee business travelers with an efficient self-service solution and optimize cost control when it comes to procurement and negotiated fares and rates from suppliers.

“The collaboration and relationship you build really is key. That’s what set GetThere apart from their competitors. I felt they had the knowledge needed and spoke my language as far as travel industry best practices and employee behavior,” said Caroline Boggess, senior director of Global Travel for Visa.

Prior to implementing GetThere, Visa had a very low adoption rate, hovering around 17 percent companywide. As an immediate result, online adoption increased to 70 percent within the first week of the GetThere launch. [Read more on the Visa adoption case study].

GetThere is the most reliable online travel management solution, handling the most complex travel programs while remaining simple and intuitive for both travelers and travel managers. The latest capabilities drive online adoption, enhance travel managers’ ability to satisfy duty of care obligations, improve supplier and contract management and streamline processes.


About Sabre

Sabre is the leading technology provider to the global travel industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than US$120 billion of global travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.


Daniel Duarte

Sabre, Public Relations

+1 (214) 236-9473