Sabre Red Helps Leisure Travel Professionals Increase Efficiency and Generate Revenue

New Capabilities Include Unique Profile Integration, Enhanced Marketing Services and Easy Access to Special Supplier Offers

SOUTHLAKE, Texas – Sept. 14, 2010 – Sabre Travel Network, the world’s leading provider of high performance travel solutions, announced today new Sabre Red capabilities to help leisure travel professionals control costs through improved process efficiency and capture more revenue through more sales.

Sabre Red is an innovative total travel solution, featuring a portfolio of new capabilities and applications to help agencies increase efficiencies, grow revenue and offer great service and value.

ClientBase users will soon enjoy additional benefits with the integration of ClientBase customer profile data, available exclusively within the Sabre Red Workspace. With this unique integration, agents will have complete visibility to their customer profile data within the Workspace and no longer need to toggle between tabs, thereby driving enhanced agent workflow efficiencies.

Agencies can also increase revenues by better managing their outbound marketing campaigns through ClientBase Marketing Services. Within ClientBase Marketing Services, the newly enhanced TouchBase option lets agents choose from a more robust list of email templates and enjoy more flexibility in selecting templates and template options. This year, Sabre has added 220 new subscribers to the service, a 20 percent increase over 2009.

“ClientBase provides us a foundation to offer the best-in-class service we’re known for, and now as it directly integrates with the Sabre Red Workspace, we see huge opportunities, especially with the new ability to promote campaigns to our customers with new templates, like birthdays, all available to us as part of Sabre Red,” said Karrie Stewart, support services manager for Morris Murdock Travel, a US-based travel agency.

Agents can boost revenue and stay abreast of special supplier offers by subscribing to the new HotSheet email, available exclusively to Sabre Connected agents.  The HotSheet is a weekly e-mail, delivering timely promotional offers and information so agents can present each customer with the right offer at the right time.

“Increasingly, our customers rely on marketing and sales tools to drive revenue and we are uniquely positioned to deliver the innovative marketing products and services they need. The Sabre Red Workspace serves as their hub for creating and managing customer profiles and generating enhanced marketing campaigns, all tied to driving sales and completing reservations efficiently,” said Chris Kroeger, senior vice president of marketing for Sabre Travel Network.

More than 18,000 agents worldwide have been upgraded to the new Sabre Red Workspace, with customers enthusiastically embracing the new agent platform.

“The look and feel is a substantial improvement.  All of my users commented on how great the interface was, and the easy understandability of the icons and menus,” said Max Noxon, director of IT/Facilities for Luxe Travel, a U.S.-based corporate and leisure travel agency.

Beyond the enhanced user experience, agents derive greater efficiency from the speed and rock solid system stability of the Red Workspace, along with flexibility and administrative controls at the point of sale.

The Sabre Red Workspace, ClientBase, Sabre Cruises, and Sabre Travel Network’s air shopping and merchandising capabilities will be on display at THETRADESHOW in Orlando, booth 619.

About Sabre Travel Network
Sabre Travel Network, a Sabre Holdings company, provides the most comprehensive end-to-end solutions for corporate and leisure travel. The Sabre GDS is the foundation for these solutions, providing a ready-built efficient marketplace that connects travel suppliers, including hundreds of airlines and thousands of hotels, with more than 50,000 travel agency locations. Currently, Sabre collectively handles over 70 percent of the BTN 100 bookings.
Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. For more information about Sabre Holdings, visit

Media Contact:
Heidi Castle
Sabre Holdings