SOUTHLAKE, Texas, Oct. 21, 2014 –– Searching for travel in Canada is set to change. Today, Sabre launches a collection of APIs that will radically change the travel experience by engaging and inspiring travelers right at the start of their search.
Available from Sabre’s open developer platform for the first time in Canada, Sabre Dev Studio, the new APIs can be used by developers from travel companies, online travel sites, meta search, and the social, retail and startup sector, to create, offer and inspire unique travel search experiences on mobile or websites.
Using Sabre’s new APIs, companies can offer travellers the ability to start their search with questions such as: “What beach destinations can I fly to for five days within my budget of $500? Or “I’d like to go to Ottawa for three days in March, what are the cheapest travel dates?” Travellers that know their dates can ask: “I need to fly to New York next week, what’s the fastest business class service from Toronto?” or ”I’m interested in flying to London the week of October 20, is this a busy time to travel and are fares higher or lower compared to what others paid recently?” Once the request is made, travel options and results are provided instantly.
This new way of searching meets changing consumer behaviours. Online and mobile travel purchases are growing rapidly around the world and research shows consumers visit an average of 10 websites while making travel plans. This represents a significant opportunity for companies to improve the user experience and make it more intuitive, personalized and natural, driving higher conversion, repeat business and customer loyalty.
“Today, most travellers begin their travel search by naming their origin and destination, and wait as a sand timer rotates for shopping options to return,” said Greg Webb, president, Sabre Travel Network. “Today’s travellers want to be inspired, they want their consumer experience to be easy and intuitive when shopping for travel – they want to dream. With our new APIs, the sand timer can be confined to history and clients will benefit from a more enriching user experience. We’re thrilled that our customers in Canada are among the first to access Sabre’s latest resources to reinvent travel.”
Sabre’s APIs leverage big data and rich shopping information captured from the Sabre travel marketplace. This data includes billions of pre-computed flight options and prices.Patent-pending technology continually captures shopping data while intelligently keeping the data refreshed to ensure a high level of reliability. The new REST APIs leverage this data to deliver advanced shopping and intelligence services with sub second responses.
Examples of new REST APIs and services now available:
- Shopping services: for travellers still in the research phase, inspirational shopping APIs enable the creation of apps that will search hundreds of different airports across a broad range of alternate date combinations, by budget or theme. This allows consumers to quickly perform a search such as, “I want a five day beach holiday in January, where can I go?” For travellers that know where and when they want to travel, an instant shopping API provides immediate responses with up to 300 options for the specified origin, destination and dates.
- Intelligence services: intelligence APIs provide travel insights to complement the shopping process and help drive conversions. These APIs can be used to help answer questions like “Is this is a busy time of year to travel to this destination?” or “Am I getting a good deal with this fare based on what others recently paid?”
- Informational services: a collection of market insights and historical data services that can be used by agencies to power and improve their business and marketing programs. Examples include using recent shopping data to provide tailored offers to travellers who previously visited the website but did not book.
Sabre Dev Studio already offers more than 150 application programming interfaces (APIs) that enable the travel community to build apps that move the world. Testing tools, documentation, prototypes and sample code, and additional resources are available from Sabre on this open developer platform.
Sabre Corporation (NASDAQ: SABR) is a leading technology provider to the global travel and tourism industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, such as passenger and guest reservations, revenue management, and flight, network and crew management. Sabre® also operates a leading global travel marketplace, processing over $100 billion of estimated travel spend in 2013 by connecting travel suppliers to their most valued customers, the business traveler. Headquartered in Southlake, Texas, USA, Sabre operates offices in approximately 60 countries around the world.
Nancy St. Pierre