Sabre Holdings Signs Global Licensing Agreement with VRX Studios; Makes Minority Investment

Deal Provides Access to Enhanced Visual Travel Content of Hotels, Cruise Ships and Destinations

VANCOUVER, BC, Feb 01, 2006 /PRNewswire-FirstCall via COMTEX News Network/ — VRX Worldwide Inc. (TSX-V:
VRW) through its wholly-owned subsidiary VRX Studios Inc. (“VRX”) has signed a
three-year content licensing agreement with Sabre Holdings Corporation
(NYSE:TSG) to provide VRX’s archive of hotel, cruise, and destination visual
content for use on its affiliates’ points of sale including, and the World Choice Travel affiliate

According to Josh Feuerstein SVP and Hotel Segment Manager for Sabre
Holdings, “We are focused on offering a great travel experience and being
champions for our customers, whether it is during the planning process or when
travelers are on their trip. VRX offers rich, dynamic, visual content that
complements our comprehensive content strategy and helps travelers make more
informed purchasing decisions.”

The travel industry is continually challenged to provide consumers with a
consistent and reliable view of destinations, hotels, and cruise ships. This
challenge is faced by both travel suppliers and intermediaries alike. VRX’s
Hotel Program addresses the needs of both of these groups as it provides high
quality coverage of all the amenities and room types offered by each hotel in
its archive and manages the distribution of the content, to both suppliers,
such as hotels, and intermediaries, such as Travelocity, from one central
distribution point. VRX’s hotel content is certified as being accurate and
up-to-date by each hotel prior to distribution. This approach, from end to
end, ensures that consumers can easily and effectively research and compare
the accommodations and amenities offered by each hotel and as a result make
confident booking decisions. VRX’s coverage of each hotel includes high
quality, web-friendly virtual tours, still images, interactive maps, and
textual descriptions.

“Meeting the expectations of consumers is paramount to the success of any
business,” stated David MacLaren, President and CEO of VRX. “Working with a
global leader such as Sabre Holdings to address the content challenges faced
by the travel industry as well as those faced by consumers is a tremendous
opportunity. We look forward to working with Sabre Holdings and its many
business entities to not only meet but exceed the visual content expectations
of travel consumers.”

In addition to the licensing agreement, Sabre Holdings will also make a
minority investment in VRX, in the form of a convertible debenture with a face
value of One Million One Hundred Thousand Canadian Dollars (C$1,100,000).
Sabre Holdings will also receive performance warrants which will entitle Sabre
Holdings to acquire shares of VRX. The performance warrants will vest subject
to certain performance criteria under the commercial agreement. The
convertible debenture and performance warrants will each have a variable
exercise price which cannot be less than $0.28. These funds will help VRX
accelerate the growth of its Hotel Program, which currently includes over
1,000 hotels.

More information regarding Sabre Holdings’ investment will be available
from its required filings pursuant to applicable securities legislation.

About Sabre Holdings

Sabre Holdings connects people with the world’s greatest travel
possibilities by retailing travel products and providing distribution and
technology solutions for the travel industry. Sabre Holdings supports
travelers, travel agents, corporations, government agencies and travel
suppliers through its companies: Travelocity, Sabre Travel Network and Sabre
Airline Solutions. Headquartered in Southlake, Texas, the company has
approximately 9,000 employees in 45 countries. Full year 2004 revenues totaled
$2.1 billion. Sabre Holdings, an S&P 500 company, is traded on the NYSE under
the symbol TSG. More information is available at

About VRX

VRX Studios, a wholly owned subsidiary of VRX Worldwide Inc.
(, is the world leader in producing and syndicating high
quality, web-ready visual content that educates, inspires, and compels travel
consumers. Leading travel brands like Carnival, Hyatt, Virgin Holidays,, Southwest Vacations, and many more rely on VRX’s stunning
visual content to educate and engage existing and potential customers. Each
month, millions of consumers interact with VRX’s destination and hotel content
in their search for the perfect vacation. To find out more about VRX Studio’s
products and services, visit

VRX Worldwide Inc.

    per: "David MacLaren"

    David MacLaren
    President and CEO

Statements in this release that are forward-looking statements are
subject to various risks and uncertainties. When used in this document, the
words such as “could,” “plan,” “estimate,” “expect,” “intend,” “may,”
“potential,” “should,” and similar expressions, are forward-looking
statements. The risk factors that could cause actual results to differ from
these forward-looking statements include, but are not restricted to,
operational risk, financial risk, commodity risk, currency risk and other
statements that are not historical facts.

The securities offered have not been registered under the U.S. Securities
Act of 1933, as amended, and may not be offered or sold in the United States
absent registration or an applicable exemption from the registration
requirements. This press release shall not constitute an offer to sell or the
solicitation of an offer to buy nor shall there be any sale of the securities
in any State in which such offer, solicitation or sale would be unlawful.

The TSX Venture has not reviewed and does not accept responsibility for

the adequacy or accuracy of this release.


VRX Worldwide Inc.: Investor Relations, Barry Girling, 1 (877) 688-2321,; Sabre Holdings: Dan Toporek, (415) 932-1163,,; Renmark Financial
Communications: Jason Roy,; Barry Mire,; Media, Cynthia Lane,, (514)