Sabre Helps Air One Slash IT Communications Costs by 40 Percent; Airline to Boost CRM Efforts Through Use of Open Systems Technology

SOUTHLAKE, Texas–(BUSINESS WIRE)–Nov. 10, 2005–Air One, Italy’s
leading privately-owned airline, has slashed its data communication
costs by 40 percent following its successful conversion to a number of
operational and decision-support products from Sabre Airline

The carrier converted simultaneously to Sabre products in seven
different areas: passenger management, revenue management, fare
management, planning and scheduling, movement control, dispatch
management and market analysis.

The data communication savings stem from reduced transactions as a
result of greater systems integration. The use of “intuitive”
graphical user interfaces (GUIs) eliminates error messages, but most
savings come from seamless integration of the reservations and
departure control systems, eliminating the need to exchange data.

Air One is using the SabreSonic suite of passenger management
solutions for its reservations, ticketing, departure control, and
booking Website. Its successful migration involved three call centers,
systems in 23 airports and cities, and the conversion of 153,000
passenger name records (PNRs). The process was accomplished in just 18

SabreSonic is used by more than 100 airlines around the world,
including Aeroflot, Aerolineas Argentinas, Air New Zealand, Gulf Air,
Pakistan International Airways, Royal Brunei and Southwest Airlines.
Flexibility comes from “plug and play” technology built on common
industry programming, a first for the airline sector. This means the
technology is easy to add, access and modify to changing conditions.

“It has always been our goal to provide airlines with targeted
solutions to their challenges and enhance their business through
technology. We best serve our customers by doing both at a price point
that airlines can afford as they rein in costs,” said Murray Smyth,
Sabre Airline Solutions’ senior vice-president for the Europe, Middle
East, and Africa (EMEA) region. “Carriers such as Air One are finding
that SabreSonic is that solution.”

“Our growth goals are aggressive, and we now have a suitably
aggressive technology partner,” said Lino Bergonzi, general manager of
Air One. “We are one of the few European carriers now operating on a
real ‘new generation’ open systems platform, and can immediately start
taking advantage of customer-focused technology while at the same time
lowering our operating costs.”

In addition to SabreSonic, the conversion project involved AirMax
revenue management, AirPrice fare management, PC AirFlite planning and
scheduling, FliteTrac movement control, AirOps dispatch management,
and WiseVision Sales Essentials, a market analysis tool.

Air One has subsequently contracted with Sabre Airline Solutions
for customer data delivery products to assist in its customer
relationship management (CRM) initiatives, and is using the supplier’s
consulting services for network planning and revenue management.

“One of the reasons we chose Sabre is because it provides one-stop
shopping for airlines,” said Bergonzi. “The consulting service,
combined with technology that spans our operations, is important to
helping us achieve our current and future objectives.

About Air One

Air One is the leading all-Italian private airline company. This
company operates scheduled passenger flights with a fleet of 30 Boeing
737s and is based in Rome. The Air One network covers 23 cities,
comprising the main economic and industrial areas in Italy such as
Rome, Milan, Turin, Venice, Naples, Genova, Alghero, Cagliari, Napoli,
Bari, Palermo and Catania. Other destinations include Pescara, Reggio
Calabria, Brindisi, Crotone and Lamezia Terme.

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s
largest provider of software products, reservations and departure
control systems and other passenger management systems, and consulting
services that help airlines simplify operations and lower costs. Sabre
Airline Solutions’ proven leadership is demonstrated by the growing
number of airlines that leverage the technology and services: More
than 200 airlines worldwide use Sabre Airline Solutions’ broad
portfolio of smart solutions for decision-support tools to increase
revenues and improve operations. More than 100 airlines worldwide rely
on Sabre Airline Solutions for passenger management solutions, with 15
new carriers added and nine carrier renewals for SabreSonic Res
advanced reservations in 2003. In the first half of 2004, six new
carriers signed up the new generation passenger solution, and another
three carriers renewed contracts. In addition, more than 100 clients
worldwide have turned to Sabre Airline Solutions consulting group for
strategic, commercial and operational consulting. More than 500
contracts worldwide were signed in 2003 within Sabre Airline Solutions
and nearly 400 have been signed in the first half of 2004.

Sabre Holdings (NYSE:TSG) connects people with the world’s
greatest travel possibilities by retailing travel products and
providing distribution and technology solutions for the travel
industry. More information about Sabre Holdings is available at

Sabre Airline Solutions, the Sabre Airline Solutions logo,
SabreSonic, AirMax, AirPrice, PC AirFlite, FliteTrac, AirOps and Wise
Vision Sales Essentials are trademarks and/or service marks of an
affiliate of Sabre Holdings Corporation. All other trademarks, service
marks, and trade names are the property of their respective owners.

    CONTACT: Sabre Airline Solutions, Southlake
             Media Contact
             Kathryn Hayden, 682-605-2252

    SOURCE: Sabre Airline Solutions