Sabre announces new Central Reservations agreement with Yukai Resort

SINGAPORE – Sept. 3, 2020 Sabre Corporation (NASDAQ: SABR), the leading software and technology company that powers the global travel industry, today announced a new agreement with Yukai Resort in Japan, which is renowned for its Onsen Ryokan, or hot spring, properties. Yukai Resort will use Sabre’s SynXis Central Reservations system along with the SynXis Booking Engine with Channel Connect and Voice Agent across its 29 properties to control all reservations in real-time from one scalable platform while increasing geographic reach, boosting booking conversions and enhancing the guest experience. SynXis Central Reservations will enable Yukai to distribute rates and inventory from its hotels and resorts to 400 online channels across the world, including all major GDS systems, as well as hundreds of online travel agencies (OTAs), metasearch engines and call centers. Meanwhile the SynXis Booking Engine offers built-in dynamic personalization along with a full suite of digital services to increase consumer engagement and convert browsers to bookings. Channel Connect further simplifies and automates distribution, maximizing exposure to local, regional and global markets while SynXis Voice Agent will equip Yukai staff with advanced tools to deliver a personalized experience through guest recognition, facilitating the creation of tailored packages and providing further opportunities for increased revenue per transaction. “We selected Sabre’s SynXis platform as we needed robust and scalable technology solutions to support our business goals,” said Koji Nishitani, President and Representative Director, Yukai Resort Co., Ltd. “As we look beyond Covid-19, these solutions will give Yukai greater visibility across the world, as well as allowing us to control all of our reservations in real-time from one intelligent platform. Our teams across all 29 properties are able to efficiently share information and gain further insight into guest history and preferences, allowing us to further enhance our experience for our future guests.” “Japan has ambitious targets to attract increased numbers of tourists, including encouraging visitors to explore lesser-known destinations outside of the big cities. Yukai’s hotels and resorts are perfectly placed to enable travelers to experience authentic Japanese culture while discovering new regions,” said Frank Trampert, Managing Director and Chief Commercial Officer, EMEA & APAC, Sabre Hospitality Solutions. “Sabre’s advanced technology solutions will support Yukai’s business goals by providing an enhanced global presence for its resorts and hotels as well as enabling Yukai to refine its distribution strategy, streamline operations, increase direct and indirect booking conversions and enhance its offering to guests through greater personalization.”


About Sabre Corporation Sabre Corporation is the leading technology provider to the global travel industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than US$120 billion of global travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. About Yukai Resort Co.,Ltd   Yukai Resort Co., Ltd. Started their business in 2003 and is the leading Onsen Ryokan Hotel Group, with 29 hotels in the Japan region. The brand “YUKAI Resort” provides high quality natural hotel springs, cuisines and accommodation with the spirit of “Omontenashi”. Omotenashi is a spiritual culture that has been inherited by the lodging industry, especially by “Japanese Ryokan” from old times. Onsen Ryokan has a long history of providing continuous “Omotenashi”. For more information, visit