Sabre and Travel Group expand technology agreement for agencies in Colombia

As one of the largest agency consortia in Colombia, Travel Group will be enhanced by Sabre’s technology in e-commerce and mobile personalization

 BOGOTÁ, Colombia, June 25, 2014Sabre Corporation (NASDAQ: SABR), a global technology provider to the travel and tourism industry, and Travel Group, a consortia of agencies operating in cities across Colombia, today announced a new technology agreement to power a growing number of offices serving corporate and leisure travelers. The long standing partnership has continued to grow from the original agreement in 2003, when nine agencies began collaborating with Sabre to substantially increase efficiency and productivity for travel consultants. Sabre is expanding its consulting and technology support to an additional 12 agencies, and will continue providing software solutions which Travel Group will use to create a technology-driven service model shared by 21 agencies across Colombia. By implementing Sabre’s innovative shopping capabilities, mobile services and the Sabre travel marketplace, agencies subscribing to Sabre will deliver a seamless experience for travelers. “As more travelers move to tablets and mobile devices, we want to provide Sabre agency customers like Travel Group, with cutting-edge technology so they can anticipate travelers’ preferences and meet their budgets,” said Cristina Escobar, regional manager for Sabre Travel Network in Colombia and Ecuador. “We look forward to strengthening our relationship with more Travel Group agency partners to help them drive an efficient and personalized experience for each traveler.” “We are committed to our strategic partnerships with Sabre, which enables our agency partners be more competitive and deliver service with a focus on what travelers ultimately want,” said Diego Flechas, manager for Travel Group. “Sabre is the right partner to help us expand our business opportunities across Colombia, as provide us with technology that is highly adaptable to our agents’ workflow and allows them to be recognized by a highly-informed business traveler. Our new partnership will see our agencies go further in providing consumers competitive travel options from leading travel providers.” With the expanded technology partnership, Travel Group consortia will leverage Sabre’s capabilities, including low fare search technology and personalized shopping features available through the Sabre travel marketplace. The agencies will also get trained in the Sabre Red solutions portfolio, and the two companies will work together to establish a robust and world-class workflow for agents in all 21 office locations. The new agencies that will migrate their business process and service model to Sabre include Viajes Selectos, Hemisferio Tour, RYC Euroamerican Travel, Viajes Villa de Leyva, Hoturis, Mundial de Viajes, Novatour, Pasaporte al Mundo, Regata, Viajes Armenia, Viajes L&M, and Viaturla.


Sabre® is a leading technology provider to the global travel and tourism industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, such as passenger and guest reservations, revenue management, and flight, network and crew management. Sabre also operates a leading global travel marketplace, processing over $100 billion of estimated travel spend in 2013 by connecting travel suppliers to their most valued customers, the business traveler.  Headquartered in Southlake, Texas, USA, Sabre operates offices in approximately 60 countries around the world.