New global agreement brings long-term certainty in tough economic times
SOUTHLAKE, TEXAS, May 6, 2009 – Sabre and Lufthansa have signed a new four year global agreement, providing agencies and corporations around the world with continued access to the airline’s full content via the Sabre global distribution system (GDS).
“Our deal gives agencies and corporations something they really need in this current economic climate – guaranteed certainty and continued long-term access to full content from Lufthansa via the efficient GDS channel,” said Greg Webb, chief marketing officer for Sabre Travel Network. “This important deal concludes intense negotiations to get the very best deal for our agency and corporate customers while balancing the needs of airlines in today’s challenging economy.”
The agreement also reinforces the partnership between Lufthansa and the Sabre GDS.
“Our announcement with Sabre gives agencies efficient access to all of our fares and inventory while balancing our needs in today’s current economy. This deal proves value in our multi-channel strategy and the partnership with Sabre, and its agency and corporate customers around the world,” said Josef Bogdanski, senior vice president, Sales Germany, Global Key Accounting of Lufthansa Passenger Airlines.
Providing long-term access to Lufthansa’s Preferred Fares Program has been a key objective of Sabre as part of its ongoing commitment to providing balanced solutions for the industry.
The new agreement between Sabre and Lufthansa takes effect from 1 July 2009.
About Sabre Travel Network
Sabre Travel Network, a Sabre Holdings company, provides the most comprehensive end-to-end solutions for corporate and leisure travel. The Sabre GDS is the foundation for these solutions, providing a ready-built efficient marketplace that connects travel suppliers, including hundreds of airlines and thousands of hotels, with more than 55,000 travel agency locations. Currently, Sabre collectively handles over 70 percent of the BTN 100 bookings.
Key brands of Sabre Travel Network include GetThere, for corporate travel reservation technology; Nexion, a host agency; SynXis, for hotel reservation management, distribution and technology services; E-site marketing, specializing in online business solutions exclusively for the hospitality industry TRAMS, mid- and back-office solutions and marketing services for travel agencies; and TRAMS Marketing Alliance (TMA), a marketing promotions services for leisure travel agencies. Sabre Travel Network also markets TripTailor Vacations, a travel wholesaler providing dynamic packaging for the travel agency marketplace.
Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at http://www.sabre-holdings.com.