Sabre and Colombian OTA Extend Technology Deal, Enhance e-commerce

Bogota, Colombia, Nov. 3, 2014 –Sabre Corporation and regional travel holding have renewed their global technology agreement, providing consumers in Colombia, Mexico and the U.S. Latino market with real-time online access to the broadest and most competitively-priced leisure and corporate travel options. The OTA also aims at integrating new search tools and build new consumer-facing capabilities for multi-device shopping using Sabre’s APIs technology. As one of the major online businesses in Colombia, LTMB taps into a wide range of technology services from Sabre, including its leading online fare search technology to provide the best travel deals. LTMB’s consumer friendly shopping platform, powered by Sabre, has rapidly become a first-stop for consumers searching for last-minute deals, fast and reliable bookings, web check-in and trusted payments options. The unique combination of Sabre’s real-time travel data with its APIs for e-commerce platforms will also bring more personalized options to travellers. By adopting Sabre’s recently released APIs through Sabre Dev Studio (, LTMB can offer intuitive navigation and provide search options in response to trip planning questions, such as, “What Caribbean destinations can I fly to for a week within my budget of USD500?” This new search option is designed to meet the evolving ways consumers want to shop for travel. Jorge Restrepo, general manager for, said: “Sabre is a long-standing technology partner who has played an instrumental role in driving our leadership in the Colombian online travel space, further expanding our growth overseas.  This new agreement cements our desire to provide consumers access to well-priced travel options and world-class customer service in every market our business operates.” Jay Jones, senior vice president for Sabre in The Americas, said: “Sabre is excited to continue delivering innovative technology to one of the most popular OTAs by consumers’ choice. At the core of websites is our patented air fare search technology, which has been proven to deliver consumers fast and easy access to the broadest choice of convenient flight options at the best prices.  Adoption of our new search APIs offering sub-second response times will mean an even better experience for their customers.” Sabre has served as technology provider since 2011 starting in Colombia. The online website soon expanded into Mexico, and most recently entered the U.S. to serve the 45 million prospective travellers Hispanic market.


Sabre® Corporation (NASDAQ: SABR) is a leading technology provider to the global travel and tourism industry. Sabre¹s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, such as passenger and guest reservations, revenue management, and flight, network and crew management. Sabre also operates a leading global travel marketplace, processing over $100 billion of estimated travel spend in 2013 by connecting travel suppliers to their most valued customers, the business traveler.  Headquartered in Southlake, Texas, USA, Sabre operates offices in approximately 60 countries around the world. For more information visit