Sabre Airline Solutions Technology to Help Alitalia Stem Revenue Leaks

SOUTHLAKE, Texas–(BUSINESS WIRE)–April 10, 2006–Sabre Airline
Solutions, the leading provider of software and services to the
airline industry from planning to execution, has signed deals worth
US$2.5 million with Alitalia. The Italian flag carrier will use the
airline technology provider’s revenue integrity products, as well as
its consulting team, to stem millions of dollars of revenue leakage
each year. It has also extended and upgraded its use of the Sabre
AirMax revenue management system.

Alitalia will use two components of the SabreSonic Passenger
Solutions suite to cut down on revenue leakage. The Sabre SmartFlow
tool kit will enable the airline quickly to create robotic processes
that interface with global distribution systems (GDSs), airline host
systems, databases, e-mail servers and Web services. Examples of usage
include revenue integrity processing, waitlist management, disruption
management notification and down-line segment cancellation.

The second component, Sabre GDS Analysis, gives Alitalia the
ability to evaluate fares and availability data on each GDS to ensure
these reflect accurately the actual fares in its reservation system.
This will eliminate unnecessary credit memos and help address traveler
and travel agency dissatisfaction caused by inaccurate pricing.

Sabre GDS Analysis will also allow Alitalia to monitor how it is
ranked against other airlines on different GDS displays and harvest
route-based market intelligence about competitor fares and
availability. The product will provide the information Alitalia needs
to improve its GDS display ranking, such as schedule or fare changes.

Consultants from Sabre Airline Solutions will work closely with
Alitalia staff for the first few months of operation, providing
support, advice and guidance.

“Combined with the hands-on consulting expertise that Sabre
Airline Solutions was able to offer, we’re confident that these
products will help stem revenue leakage,” said Gianni Matassa,
Alitalia’s director of revenue management and distribution. “This is a
classic example of the way the wider Sabre business is adding value to
its relationship with us — over and above the traditional
distribution function.”

Matassa said Sabre AirMax Revenue Manager would deliver increased
productivity, better forecasts and better overall revenue management.

Murray Smyth, Sabre Airline Solutions’ senior vice-president for
Europe, the Middle East and Africa, said the products to stem revenue
leakage had already achieved proven results for both British Airways
and Air Canada.

“The clincher for Alitalia, however, was when we were able to run
real data from the airline through the tools, and show them the
results,” he said.

Smyth said Sabre Airline Solutions was in talks with Alitalia
about the use of other products that would help the airline market and
schedule its inventory for maximum profit, sell its products, serve
its customers and operate more efficiently from planning to execution
on a day-to-day basis.

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s
largest provider of products to help airlines market, sell, serve and
operate from planning to execution.

More than 200 airlines use its broad portfolio of decision-support
tools to increase revenues and improve operations, while more than 500
use its leading operational technology. More than 100 airlines rely on
Sabre Airline Solutions for passenger management solutions, while a
similar number have turned to the company’s consulting group for
strategic, commercial and operational advice.

Sabre Holdings (NYSE:TSG) connects people with the world’s
greatest travel possibilities by retailing travel products and
providing distribution and technology solutions for the travel
industry. More information about Sabre Holdings is available at

Sabre Airline Solutions, the Sabre Airline Solutions logo,
SabreSonic, CargoMax, AirFlite, AirMax, AirOps, AirServ, AirCrews and
Sabre Travel Network are trademarks and/or service marks of an
affiliate of Sabre Holdings Corp. All other trademarks, service marks
and trade names are the property of their respective owners. (C) 2005
Sabre Inc. All rights reserved.

    CONTACT: Sabre Airline Solutions
             Kathryn Hayden, 682-605-2252

    SOURCE: Sabre Airline Solutions