Sabre Airline Solutions Partners with Air China to Achieve Industry Best Practice Infrastructure

China’s Largest Commercial Airline Selects Sabre Airline Solutions’ Consulting Team for a Major Business Analysis of Its Airline Planning and Scheduling, Pricing, and Data Warehousing Practices

SOUTHLAKE, Texas–(BUSINESS WIRE)–July 7, 2004–Sabre Airline Solutions has been selected by China’s largest
commercial airline, Air China, to conduct a gap analysis between Air
China’s current airline planning and scheduling, pricing, and data
warehousing practice and industry best practice.

Air China schedules over 400 flights weekly to more than 100
destinations worldwide through its Beijing hub with a fleet of over 70
aircraft. The airline has enlisted Sabre Airline Solutions to identify
the requirements to bridge the gap between current business practices
and industry best practice. The consulting team will conduct extensive
research and analysis based on its industry knowledge and experience
as the world’s industry leader in airline operations technology.

An assessment of each of the three business areas will identify
the additional solutions needed to bring the carrier in line with
industry best practice processes. The three areas — planning and
scheduling, pricing, and data warehousing — are all critical to
airline success and, once business gaps are identified and addressed,
will be key areas to drive costs out of the business.

“We are very confident that such a thorough examination of our
business by the consulting team at Sabre Airline Solutions will prove
invaluable in addressing where we are in our business, and where we
want to be,” said Jian Xiong Huang, deputy general manager, IT, Air
China. “Once we have the report, we can allocate IT funds accordingly
and target specific business issues with expertly recommended

In addition to the three-month consulting project, Sabre Airline
Solutions will develop a product implementation plan. This plan will
provide Air China management with analysis that demonstrates an
appropriate IT solution and cost for deploying that solution. The
product implementation plan and analysis will make the entire IT
purchasing process increasingly accountable and transparent for the
management board and other stakeholders.

“Instituting a program of analysis like this before procurement
represents the difference between blind navigation and consulting a
map,” said Cameron Curtis, vice president, Asia Pacific, for Sabre
Airline Solutions. “Air China will have all the information at their
fingertips to enhance their decision-making structure. They will be
able to make informed and strategic decisions based on a clear

“In today’s landscape, IT strategy is driven by our client’s
business strategy, so IT needs to be much more accountable to business
imperatives,” said James Sun, Sabre Airline Solutions consulting
partner in China. “In the implementation phase we can support the
transformation process and provide Change Management services.
Ultimately, the consulting team aims to marry the IT recommendations
to what we know about essential business requirements.”

Current Sabre Airline Solutions consulting customers in the Asia
Pacific region include Cathay Pacific, Thai Airways, Air China, Asiana
Air, China Eastern, TravelSky and Dragon Air for work involving areas
such as revenue management, IT strategy, airline operations control,
CRM, data warehouse and crew productivity. Sabre Airline Solutions has
a significant portfolio of analytical and optimization applications
which provide the consulting team with a compelling competitive
advantage. The comprehensive data and sophisticated tools enable teams
to provide in-depth and executable strategies and solutions.

About Sabre Airline Solutions

Sabre Holdings Corporation (NYSE:TSG) is a world leader in travel
commerce, retailing travel products and providing distribution and
technology solutions for the travel industry. More information about
Sabre Holdings is available at Sabre Airline Solutions, a Sabre
Holdings company, is the world’s largest provider of software
products, reservation and departure control systems and consulting
services to help airlines simplify operations and lower costs. Over
200 airlines worldwide use Sabre Airline Solution’s broad portfolio of
software solutions for decision-support tools to increase revenues and
improve operations. Over 100 airlines worldwide rely on Sabre Airline
Solutions for passenger management solutions, with 15 new carriers
added and nine carriers renewals for SabreSonic Res advanced
reservations and departure control systems in 2003. In addition, more
than 100 clients worldwide have turned to Sabre Airline Solutions
consulting group for strategic, commercial and operational consulting.
More than 500 contracts worldwide were signed in 2003 within Sabre
Airline Solutions.

Sabre Holdings Corporation (NYSE:TSG) is a world leader in travel
commerce, retailing travel products and providing distribution and
technology solutions for the travel industry. More information about
Sabre Holdings is available at

Sabre Airline Solutions and the Sabre Airline Solutions logo are
trademarks and/or service marks of an affiliate of Sabre Holdings
Corporation. All other trademarks, service marks, and trade names are
the property of their respective owners.

    CONTACT: Sabre Airline Solutions
             Kathryn Hayden, 682-605-2252

    SOURCE: Sabre Airline Solutions