Sabre Airline Solutions Introduces Easy-to-Use Revenue Integrity Technology to Protect Airline Revenue and Contain Costs

    SOUTHLAKE, Texas--(BUSINESS WIRE)--Oct. 4, 2004--

               SabreSonic continues to forge new ground
                in new generation passenger management

  Acquisition of Lanyon, LTD, leverages flexible technology solution

Sabre Airline Solutions, the industry leader in airline operations
technology, announced today the launch of a new component for
SabreSonic, the industry’s first new generation passenger management
suite. The new component is a breakthrough offering that enhances the
SabreSonic suite by automating revenue integrity processes, offering
airlines flexible, easy-to-use technology for protecting existing
revenue streams in a cost effective manner.

Revenue integrity management tools are a strategic element in an
airline’s overall revenue management capabilities, allowing carriers

    --  detect and optimize less profitable bookings

    --  reduce and normalize overbooking

    --  eliminate inventory spoilage

    --  improve load factor

As part of the new product launch, Sabre Airline Solutions
announced the acquisition of Lanyon, LTD., a leading provider of
business process management (BPM) software to the airline and travel
industries. Integration of Lanyon’s DigitalQueue Revenue Integrity
Management software with the SabreSonic suite provides a complementary
and complete offering in revenue integrity.

Along with this revenue integrity technology, Sabre Airline
Solutions also gained a set of processes that evaluates fare and other
data on global distribution systems (GDS) to ensure consistency and
data integrity with the actual fares attached to the carrier’s
inventory on their host reservations system. By identifying incorrect
information and taking corrective measures in the GDS, a carrier is
able to prevent unnecessary credit memos, customer dissatisfaction,
and negative agency relationships.

“Lanyon is a natural fit for our global airline customer base,”
said Gianni Marostica, president of the Airline Passenger Solutions
business within Sabre Airline Solutions. “The solutions they have
developed are specific to the travel industry and are built on an open
systems platform, consistent with our SabreSonic suite of products and
services. This means we can enhance our revenue integrity management
solutions to both current and future Sabre Airline Solutions customers
almost immediately.”

The offering will be available for both hosted and non-hosted

The revenue integrity technology for non-hosted carriers is
available as a stand-alone offering allowing carriers to select this
technology even if they use an in-house or third party reservations
solution. For hosted carriers, the revenue integrity technology is
integrated into the hosted SabreSonic offering.

The technology permits the user to customize and edit the control
data that modifies the way the processes work specific to the airline
via a Web-based interface in an easy to use point and drag
environment. Airlines will be able to review results of these
processes from the Web. The revenue integrity technology will also
offer passenger-messaging capabilities at a lower cost compared to
other solutions in the market.

“Revenue integrity requirements have existed for a long time, and
they are often performed in a labor intensive and thus expensive
manner. Also, contrary to traditional robotics, our solution automates
this process without excessively increasing CPU usage. Increased
revenue Integrity functionality been the functionality of most
interest at the SabreSonic Customer Community Forum this year,” said
Marostica. “Protecting revenues in today’s environment has become
increasingly difficult, and it is imperative that airlines have tools
that help them address any areas that are leaking revenue without
significantly increasing labor costs as with traditional solutions.
Our new revenue integrity capabilities will allow airline analysts to
create and monitor automated processes as a replacement for
repetitive, cost-intensive legacy processes.”

“Integration of the Lanyon line-up of airline software products
into the SabreSonic portfolio is a highly strategic event for us,”
said Nick Lanyon, Lanyon president and CEO. “Like Sabre Airline
Solutions, our people have in-depth experience with the travel
industry and an unflagging commitment to unleashing the power of open
technology. We look forward to bringing the benefit of our years of
industry innovation and service to Sabre Airline Solutions’ customers

London -based Lanyon, founded 17 years ago, currently serves seven
airline customers including British Airways and Air Canada.

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s
largest provider of software products, reservation and departure
control systems and consulting services to help airlines simplify
operations and lower costs. Over 200 airlines worldwide use Sabre
Airline Solution’s broad portfolio of software solutions for
decision-support tools to increase revenues and improve operations.
Over 100 airlines worldwide rely on Sabre Airline Solutions for
passenger management solutions, with 15 new carriers added and nine
carriers renewals for SabreSonic Res advanced reservations and
departure control systems in 2003. In addition, more than 100 clients
worldwide have turned to Sabre Airline Solutions consulting group for
strategic, commercial and operational consulting. More than 500
contracts worldwide were signed in 2003 within Sabre Airline

Sabre Holdings Corporation (NYSE: TSG) is a world leader in travel
commerce, retailing travel products and providing distribution and
technology solutions for the travel industry. More information about
Sabre Holdings is available at

Cautionary Statement

Statements in this release which are not purely historical facts,
including statements about the expected benefits of SabreSonic
components or the completed acquisition to Sabre Holdings Corporation,
or other statements about anticipations, beliefs, expectations, hopes,
intentions or strategies for the future, may be forward-looking
statements within the meaning of Section 21E of the Securities
Exchange Act of 1934, as amended. Readers are cautioned not to place
undue reliance on forward-looking statements. All forward-looking
statements are based upon information available to Sabre Holdings
Corporation on the date this report was submitted. Sabre Holdings
Corporation undertakes no obligation to publicly update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise. Any forward-looking statements involve
risks and uncertainties that could cause actual events or results to
differ materially from the events or results described in the
forward-looking statements, including risks or uncertainties related
to Sabre Holdings Corporation’s revenues being highly dependent on the
travel and transportation industries, including the bankruptcy or
financial distress of some major airlines. Sabre Holdings Corporation
may not succeed in addressing these and other risks. Further
information regarding factors that could affect our financial and
other results can be found in the risk factors section of Sabre
Holdings Corporation’s most recent filing on Form 10-Q with the
Securities and Exchange Commission.

Sabre Airline Solutions, the Sabre Airline Solutions logo and
SabreSonic are trademarks and/or service marks of an affiliate of
Sabre Holdings Corporation. All other trademarks, service marks, and
trade names are the property of their respective owners.

    CONTACT: Sabre Airline Solutions
             Kathryn Hayden, 682-605-2252

    SOURCE: Sabre Airline Solutions