SOUTHLAKE, Texas–(BUSINESS WIRE)–March 17, 2006–Danish low-cost
carrier Sterling Airlines A/S has recently implemented and cut over to
operational and decision support technology from Sabre Airline
Solutions, the global leader of software and services for the airline
industry from planning to execution, to streamline its business
processes and realize cost savings. The implementation follows
Sterling’s acquisition last year of Maersk.
The airline’s combined fleet now comprises 30 Boeing 737-800, -700
and -500, and it expects this to grow toward 100 aircraft shortly.
As a main step in this implementation project, the company has
replaced Lufthansa Systems’ Netline with the Sabre Rocade Airline
Operations Suite of products, designed to meet the needs of the
low-cost sector. Sterling has traditionally used the Rocade suite,
while Maersk implemented Netline in 2004.
“We evaluated and benchmarked both systems,” said Christian
Balling, Sterling project manager. “Greater automation and flexibility
were the Rocade suite’s most significant differentiating features.”
Sterling is the first airline to combine the Rocade suite with
Sabre Airline Solutions’ EC Slots real-time European slot request and
Airlines that signed up for the Rocade suite last year included
FlyMe (Sweden), Air Austral (Reunion), Aero 2000 (Chile), Eastern
Airways (United Kingdom), JSC Air Management Group (Russia), Lan Peru
(Peru), Nordic Regional (Sweden), Skywest (Australia), Star Air
(Denmark), Goldenair (Sweden) and Transwede (Sweden).
“We try constantly to analyze why deals are won with the Rocade
suite, and what the winning factors are,” said Murray Smyth, Sabre
Airline Solutions senior vice-president for the EMEA region.
“Frequently mentioned functions and features include the intuitive
graphical screen, the ARCON auto-rostering tool and the Raptor pairing
optimiser. On top of that, our experience tells us over and over again
that reference visits to existing customers are important components
of the sales process.”
About Sabre Airline Solutions
Sabre Airline Solutions, a Sabre Holdings company, is the world’s
largest provider of products to help airlines market, sell, service
and operate from planning to execution.
More than 200 airlines use its broad portfolio of decision-support
tools to increase revenues and improve operations, while more than 500
use its leading operational technology. More than 100 airlines rely on
Sabre Airline Solutions for passenger management solutions, while a
similar number have turned to the company’s consulting group for
strategic, commercial and operational advice.
Sabre Holdings (NYSE:TSG) connects people with the world’s
greatest travel possibilities by retailing travel products and
providing distribution and technology solutions for the travel
industry. More information about Sabre Holdings is available at
Sabre Airline Solutions, the Sabre Airline Solutions logo, Sabre
and Rocade are trademarks and/or service marks of an affiliate of
Sabre Holdings Corp. All other trademarks, service marks and trade
names are the property of their respective owners. (C) 2005 Sabre Inc.
All rights reserved.
CONTACT: Sabre Airline Solutions, Southlake Kathryn Hayden, 682-605-2252 email@example.com SOURCE: Sabre Airline Solutions