Sabre adds river cruises content through its Cruise offering

SOUTHLAKE, Texas, June 18, 2013– Sabre, a global technology company serving travel suppliers and agencies, today announced voyage inventory for Viking River Cruises will be available immediately to all Sabre-connected travel agencies using Sabre Cruises or Sabre Cruises API. This is the first time Sabre has made river cruise content available for shopping and booking in Sabre Cruises.  The addition of Viking River Cruises brings the number of cruise lines offered through Sabre’s cruise shopping and booking tools to 15 with more on the way including AMA Waterways, Avalon and Windstar. Viking has recently christened 18 new ships and was recently named a World’s Best by Travel + Leisure Magazine. Sabre Cruises offers travel agents quick and easy access to cruise lines’ systems for real-time, shopping and booking, 24-hours-a-day, seven-days-a-week. The addition of Viking River Cruises gives agents the ability to bring diverse options, like river cruises, to their customers with the use of Sabre Cruise booking tools.  The content is commissionable and all promotions are also available to agents. Viking River Cruises plans to add ocean voyages in 2015 and that inventory will also be available through Sabre Cruises. “Adding Viking River Cruises provides travel agents with even more options for their customers,” said Chad Tibor, vice president, Sabre Travel Network Distribution. “Viking is the perfect fit for us because they are a strong, growing company that Sabre can help reach their revenue goals.”