SOUTHLAKE, Texas – Feb. 28, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a new agreement with Korean low-cost carrier (LCC) Jin Air. The deal will support Jin Air in powering future revenue growth, while enriching content for Sabre-connected travel agents around the world.
Under the multi-year agreement, Jin Air will be able to put its offers and fares in front of hundreds of thousands of Sabre-connected travel agents globally, while agencies will be able to book and ticket Jin Air content via Sabre’s Global Distribution System (GDS).
“As travel restrictions continue to ease in South Korea, we’re delighted to have signed this new agreement with Sabre, which will enable us to enhance our indirect distribution strategy, expand our geographic reach, and enable more leisure and corporate travelers to experience Jin Air, and our growing destination network,” said Jin Air.
Launched in 2008, Jin Air has an extensive domestic route network, as well as connections across Asia, including to destinations in Japan, China, Thailand, Vietnam, and Malaysia.
“We are thrilled to bring more choices to consumers via their preferred Sabre-connected agencies in Korea, and globally, while providing Jin Air with global distribution reach” ,” said Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions, Airline Sales. “As industry recovery continues apace, it’s essential that carriers of all business models take time to look at their distribution strategy, to ensure they are reaching the right travellers through the right travel sellers in the right markets. We look forward to working with Jin Air to enable the carrier to fuel recovery and growth for its own business and the wider travel industry by bringing more content to the Sabre GDS.”
Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveller experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com.