Pakistan International Airlines Selects WiseVision Sales Essentials to Increase its Global Market Share

SOUTHLAKE, Texas–(BUSINESS WIRE)–May 8, 2006–Sabre Airline Solutions, the leading provider of software and services to the airline industry from planning to execution, announced today that Pakistan International Airlines (PIA), Pakistan’s national carrier, has selected the Sabre WiseVision Sales Essentials, an industry-leading tool that helps airlines extract valuable decision-support information from global distribution systems.

Sales Essentials will help PIA understand its true market position and competitors’ strengths. The system will also provide the airline with valuable information about agency activity, helping strengthen its marketing initiatives to shift and capture new market share. Airlines using Sales Essentials have experienced an increase of up to 10 percent in booking share in specific markets.

PIA, a long-time customer of the Sabre Airline Solutions business, joins more than 30 airlines worldwide that utilize the WiseVision Data Analysis Suite.

“Sales Essentials will benefit PIA on several fronts,” said Mr. Alamzeb Afridi, general manager of marketing support systems for PIA. “It will help us drive our network expansion goals into new markets, maximize our revenue potential by providing clarity and depth to our agency distribution channel in both our existing and planned new markets, enhance business processes and increase efficiencies surrounding our sales and planning departments. In short, it will not only help us achieve several of our key goals but also position us among the leading carriers in Asia.”

By using Sales Essentials, PIA will be able to analyze booking transactions made through the leading GDSs to enhance its visibility in the agency distribution channels as well as monitor competitors’ market strengths. The use of such data from market information data tapes data provides a valuable insight into purchasing patterns.

“Sales Essentials provides advanced reporting and data analytical capability that enables airline users to identify and leverage the best revenue opportunities at the agency or market level,” said Mike Douglass, vice president of Airline Products and Services for Sabre Airline Solutions. “PIA will be able to maximize market potential by identifying markets with expansion possibilities and increase revenue by focusing on agency activity and shifting competitive high-yield bookings in key markets.”

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s largest provider of products to help airlines market, sell, serve and operate from planning to execution.

More than 200 airlines use its broad portfolio of decision-support tools to increase revenues and improve operations, while more than 500 use its leading operational technology. More than 100 airlines rely on Sabre Airline Solutions for passenger management solutions, while a similar number have turned to the company’s consulting group for strategic, commercial and operational advice.

Sabre Holdings (NYSE:TSG) connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at

Sabre Airline Solutions, the Sabre Airline Solutions logo and WiseVision are trademarks and/or service marks of an affiliate of Sabre Holdings Corp. All other trademarks, service marks and trade names are the property of their respective owners. (C) 2006 Sabre Inc. All rights reserved.

    CONTACT: Sabre Airline Solutions, Southlake
             Kathryn Hayden, 682-605-2252

    SOURCE: Sabre Airline Solutions