Pakistan International Airlines Selects WiseVision Sales Essentials to Increase its Global Market Share

SOUTHLAKE, Texas–(BUSINESS WIRE)–May 8, 2006–Sabre Airline
Solutions, the leading provider of software and services to the
airline industry from planning to execution, announced today that
Pakistan International Airlines (PIA), Pakistan’s national carrier,
has selected the Sabre WiseVision Sales Essentials, an
industry-leading tool that helps airlines extract valuable
decision-support information from global distribution systems.

Sales Essentials will help PIA understand its true market position
and competitors’ strengths. The system will also provide the airline
with valuable information about agency activity, helping strengthen
its marketing initiatives to shift and capture new market share.
Airlines using Sales Essentials have experienced an increase of up to
10 percent in booking share in specific markets.

PIA, a long-time customer of the Sabre Airline Solutions business,
joins more than 30 airlines worldwide that utilize the WiseVision Data
Analysis Suite.

“Sales Essentials will benefit PIA on several fronts,” said Mr.
Alamzeb Afridi, general manager of marketing support systems for PIA.
“It will help us drive our network expansion goals into new markets,
maximize our revenue potential by providing clarity and depth to our
agency distribution channel in both our existing and planned new
markets, enhance business processes and increase efficiencies
surrounding our sales and planning departments. In short, it will not
only help us achieve several of our key goals but also position us
among the leading carriers in Asia.”

By using Sales Essentials, PIA will be able to analyze booking
transactions made through the leading GDSs to enhance its visibility
in the agency distribution channels as well as monitor competitors’
market strengths. The use of such data from market information data
tapes data provides a valuable insight into purchasing patterns.

“Sales Essentials provides advanced reporting and data analytical
capability that enables airline users to identify and leverage the
best revenue opportunities at the agency or market level,” said Mike
Douglass, vice president of Airline Products and Services for Sabre
Airline Solutions. “PIA will be able to maximize market potential by
identifying markets with expansion possibilities and increase revenue
by focusing on agency activity and shifting competitive high-yield
bookings in key markets.”

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s
largest provider of products to help airlines market, sell, serve and
operate from planning to execution.

More than 200 airlines use its broad portfolio of decision-support
tools to increase revenues and improve operations, while more than 500
use its leading operational technology. More than 100 airlines rely on
Sabre Airline Solutions for passenger management solutions, while a
similar number have turned to the company’s consulting group for
strategic, commercial and operational advice.

Sabre Holdings (NYSE:TSG) connects people with the world’s
greatest travel possibilities by retailing travel products and
providing distribution and technology solutions for the travel
industry. More information about Sabre Holdings is available at

Sabre Airline Solutions, the Sabre Airline Solutions logo and
WiseVision are trademarks and/or service marks of an affiliate of
Sabre Holdings Corp. All other trademarks, service marks and trade
names are the property of their respective owners. (C) 2006 Sabre Inc.
All rights reserved.

    CONTACT: Sabre Airline Solutions, Southlake
             Kathryn Hayden, 682-605-2252

    SOURCE: Sabre Airline Solutions