Mike Baldwin Appointed General Manager of Jurni Network

SOUTHLAKE, Texas–(BUSINESS WIRE)–Oct. 18, 2004–Jurni Network today announced that Mike Baldwin has been appointed as the new general manager of the unique offline travel agency consortium as Chris Kroeger becomes senior vice president of the North American division of Sabre Travel Network, effective immediately.

As general manager of Jurni Network, Baldwin is responsible for sales and marketing, member and supplier relationships, customer service and management of Jurni Network.

Most recently he served as senior vice president for Performance Management for Sabre Holdings with responsibility for business process improvement and strategy execution for Sabre Travel Network and Sabre Airline Solutions. Prior to that he was senior vice president, Asia Pacific, for Sabre, with responsibility for expanding Sabre Airline Solutions and Sabre Travel Network businesses throughout the region.

Baldwin also served as vice president of distributed applications development in the U.S. and managing director of global agency solutions in product marketing. Before joining Sabre, he worked for American Airlines in the passenger sales organization with responsibility for a team of sales managers serving hundreds of agency accounts on the West coast. He began his career as a nuclear engineer for the U.S. Navy in Washington, D.C.

“Mike’s first-hand experience with the retail travel environment provides him with a keen understanding of the needs and issues facing all travel agency segments, including small to mid-sized leisure agencies,” said Eric Speck, executive vice president and chief marketing officer for Sabre Holdings. “His role with Sabre in Asia Pacific enabled him to gain clear insight into agency consortia models which are well established in the region, as well as the establishment of mutually beneficial relationships with travel suppliers and partners. These attributes will serve well in his leadership of Jurni Network.”

Baldwin earned a master’s degree from the University of California Berkeley’s Haas School of Business and a bachelor’s degree in aerospace engineering from the University of Colorado.

About Jurni Network

Jurni Network, a Sabre Travel Network brand, is a leisure travel agency consortium that enables offline agencies to sell more products from preferred travel suppliers by using sophisticated market intelligence. This highly targeted distribution channel creates a whole new value proposition for suppliers and optimizes earnings for both suppliers and agencies. Additional information about Jurni Network is available at www.jurni.com.

About Sabre Travel Network

Sabre Travel Network, a Sabre Holdings company, provides access to the world’s leading global distribution system (GDS) enabling agents at more than 53,000 agency locations worldwide to be travel experts. The Sabre GDS, the first system to connect the buyers and sellers of travel, today includes more than 400 airlines, approximately 60,000 hotels, 37 car rental companies, nine cruise lines, 35 railroads and 220 tour operators. Key brands of Sabre Travel Network include GetThere, the leading Web-based corporate travel reservation technology, and Jurni Network, the unique leisure travel agency consortium that enables members to sell more products from preferred travel suppliers using sophisticated market intelligence.

Sabre Holdings Corporation (NYSE:TSG) is a world leader in travel commerce, retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at http://www.sabre-holdings.com/

    CONTACT: Sabre Holdings Corporation
             Nanci Williams, 682-605-2271

    SOURCE: Jurni Network