Mike Baldwin Appointed General Manager of Jurni Network

SOUTHLAKE, Texas–(BUSINESS WIRE)–Oct. 18, 2004–Jurni Network
today announced that Mike Baldwin has been appointed as the new
general manager of the unique offline travel agency consortium as
Chris Kroeger becomes senior vice president of the North American
division of Sabre Travel Network, effective immediately.

As general manager of Jurni Network, Baldwin is responsible for
sales and marketing, member and supplier relationships, customer
service and management of Jurni Network.

Most recently he served as senior vice president for Performance
Management for Sabre Holdings with responsibility for business process
improvement and strategy execution for Sabre Travel Network and Sabre
Airline Solutions. Prior to that he was senior vice president, Asia
Pacific, for Sabre, with responsibility for expanding Sabre Airline
Solutions and Sabre Travel Network businesses throughout the region.

Baldwin also served as vice president of distributed applications
development in the U.S. and managing director of global agency
solutions in product marketing. Before joining Sabre, he worked for
American Airlines in the passenger sales organization with
responsibility for a team of sales managers serving hundreds of agency
accounts on the West coast. He began his career as a nuclear engineer
for the U.S. Navy in Washington, D.C.

“Mike’s first-hand experience with the retail travel environment
provides him with a keen understanding of the needs and issues facing
all travel agency segments, including small to mid-sized leisure
agencies,” said Eric Speck, executive vice president and chief
marketing officer for Sabre Holdings. “His role with Sabre in Asia
Pacific enabled him to gain clear insight into agency consortia models
which are well established in the region, as well as the establishment
of mutually beneficial relationships with travel suppliers and
partners. These attributes will serve well in his leadership of Jurni

Baldwin earned a master’s degree from the University of California
Berkeley’s Haas School of Business and a bachelor’s degree in
aerospace engineering from the University of Colorado.

About Jurni Network

Jurni Network, a Sabre Travel Network brand, is a leisure travel
agency consortium that enables offline agencies to sell more products
from preferred travel suppliers by using sophisticated market
intelligence. This highly targeted distribution channel creates a
whole new value proposition for suppliers and optimizes earnings for
both suppliers and agencies. Additional information about Jurni
Network is available at www.jurni.com.

About Sabre Travel Network

Sabre Travel Network, a Sabre Holdings company, provides access to
the world’s leading global distribution system (GDS) enabling agents
at more than 53,000 agency locations worldwide to be travel experts.
The Sabre GDS, the first system to connect the buyers and sellers of
travel, today includes more than 400 airlines, approximately 60,000
hotels, 37 car rental companies, nine cruise lines, 35 railroads and
220 tour operators. Key brands of Sabre Travel Network include
GetThere, the leading Web-based corporate travel reservation
technology, and Jurni Network, the unique leisure travel agency
consortium that enables members to sell more products from preferred
travel suppliers using sophisticated market intelligence.

Sabre Holdings Corporation (NYSE:TSG) is a world leader in travel
commerce, retailing travel products and providing distribution and
technology solutions for the travel industry. More information about
Sabre Holdings is available at http://www.sabre-holdings.com/

    CONTACT: Sabre Holdings Corporation
             Nanci Williams, 682-605-2271

    SOURCE: Jurni Network