Malaysia Airlines to Employ Advanced Revenue Management; Malaysian Flag Carrier Becomes the Latest Airline to Manage Inventory on an Origin-Destination Basis

SOUTHLAKE, Texas & KUALA LUMPUR, Malaysia–(BUSINESS WIRE)–Jan. 31, 2005–Malaysia Airlines is stepping into the future of revenue management. The Malaysian flag carrier is joining the growing number of leading airlines using advanced origin-and-destination (O&D) revenue management practices to control its inventory. As part of its move to more sophisticated inventory controls, the airline will convert to the O&D mode of the Sabre AirMax Revenue Manager.

Like many carriers around the world, Malaysia Airlines manages its seat inventory based on individual legs of a trip, but by migrating to the O&D mode of Revenue Manager, Malaysia Airlines will soon be able to manage inventory across its entire network of flights, optimizing flights that connect through its Kuala Lumpur hub. By accepting the most profitable passenger based on a complete trip rather than individual segments, Malaysia Airlines can increase yields and revenues.

“Moving to the O&D revenue management controls represents a major step for our airline, and we believe it will give us a significant advantage,” said Sharifah Salwa, assistant general manager for Network Revenue Management at Malaysia Airlines. “By using Revenue Manager to move to O&D control, we can ensure that every seat on our aircraft generates the maximum amount of revenue across our entire network.”

The airline, which has utilized Revenue Manager for the past three years in the leg-segment mode, will convert to the O&D version of the system in 2005.

With Revenue Manager, Malaysia Airlines will be able to use schedule, reservations and ticketing data to forecast demand by service class and determine the optimal inventory controls at the network level.

Steve Clampett, president of Airline Products and Services for Sabre Airline Solutions, said Malaysia Airlines represents the latest airline to realize the benefits of using Revenue Manager to support the most advanced revenue management practices.

“Given all the conditions affecting airlines, maximizing revenues is absolutely critical to survival,” Clampett said. “Using tools such as Revenue Manager that help airlines realize every possible cent is becoming more and more critical. By taking the lead in moving to advanced inventory controls, Malaysia Airlines has shown that it intends to be not only one of the industry’s survivors, but also one of its strongest competitors.”

About Malaysia Airlines

Malaysia Airlines started off historically when its predecessor, Malayan Airways Limited, commenced a charter service from Singapore to Kuala Lumpur on April 2, 1947 using a twin-engine Airspeed Consul aircraft.

From a small charter service provider, Malayan Airways Limited evolved into Malaysian Airways Limited in 1963, Malaysia-Singapore Airlines on Aug. 9, 1965, Malaysian Airline System Berhad on Oct. 1, 1971, and finally Malaysia Airlines on Oct. 15, 1987. Since then, the airline has grown into a truly global ambassador of the country, while matching national aspirations to provide an affordable, safe and reliable domestic air service within Malaysia.

It is now one of Asia’s largest carriers flying almost 40,000 passengers daily to more than 100 destinations across six continents. As an airline taking pride in its commitment to go beyond customer expectations, it continues to elevate its service standards to consistently new highs, raising its ranking as a carrier of choice and gaining consistent global recognition as a top international carrier.

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s largest provider of software products, reservations and departure control systems and other passenger management systems, and consulting services that help airlines simplify operations and lower costs. Sabre Airline Solutions’ proven leadership is demonstrated by the growing number of airlines that leverage the technology and services: More than 200 airlines worldwide use Sabre Airline Solutions’ broad portfolio of smart solutions for decision-support tools to increase revenues and improve operations. More than 100 airlines worldwide rely on Sabre Airline Solutions for passenger management solutions, with 15 new carriers added and nine carrier renewals for SabreSonic Res advanced reservations and departure control systems in 2003. In addition, more than 100 clients worldwide have turned to Sabre Airline Solutions consulting group for strategic, commercial and operational consulting. More than 500 contracts worldwide were signed in 2003 within Sabre Airline Solutions and nearly 400 have been signed in the first half of 2004.

Sabre Holdings Corp. (NYSE:TSG) is a world leader in travel commerce, retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at

Sabre Airline Solutions, the Sabre Airline Solutions logo and Sabre Revenue Manager are trademarks and/or service marks of an affiliate of Sabre Holdings Corp. All other trademarks, service marks and trade names are the property of their respective owners. (C) 2004 Sabre Inc. All rights reserved.

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    SOURCE: Sabre Airline Solutions