Malaysia Airlines to Employ Advanced Revenue Management; Malaysian Flag Carrier Becomes the Latest Airline to Manage Inventory on an Origin-Destination Basis

31, 2005–Malaysia Airlines is stepping into the future of revenue
management. The Malaysian flag carrier is joining the growing number
of leading airlines using advanced origin-and-destination (O&D)
revenue management practices to control its inventory. As part of its
move to more sophisticated inventory controls, the airline will
convert to the O&D mode of the Sabre AirMax Revenue Manager.

Like many carriers around the world, Malaysia Airlines manages its
seat inventory based on individual legs of a trip, but by migrating to
the O&D mode of Revenue Manager, Malaysia Airlines will soon be able
to manage inventory across its entire network of flights, optimizing
flights that connect through its Kuala Lumpur hub. By accepting the
most profitable passenger based on a complete trip rather than
individual segments, Malaysia Airlines can increase yields and

“Moving to the O&D revenue management controls represents a major
step for our airline, and we believe it will give us a significant
advantage,” said Sharifah Salwa, assistant general manager for Network
Revenue Management at Malaysia Airlines. “By using Revenue Manager to
move to O&D control, we can ensure that every seat on our aircraft
generates the maximum amount of revenue across our entire network.”

The airline, which has utilized Revenue Manager for the past three
years in the leg-segment mode, will convert to the O&D version of the
system in 2005.

With Revenue Manager, Malaysia Airlines will be able to use
schedule, reservations and ticketing data to forecast demand by
service class and determine the optimal inventory controls at the
network level.

Steve Clampett, president of Airline Products and Services for
Sabre Airline Solutions, said Malaysia Airlines represents the latest
airline to realize the benefits of using Revenue Manager to support
the most advanced revenue management practices.

“Given all the conditions affecting airlines, maximizing revenues
is absolutely critical to survival,” Clampett said. “Using tools such
as Revenue Manager that help airlines realize every possible cent is
becoming more and more critical. By taking the lead in moving to
advanced inventory controls, Malaysia Airlines has shown that it
intends to be not only one of the industry’s survivors, but also one
of its strongest competitors.”

About Malaysia Airlines

Malaysia Airlines started off historically when its predecessor,
Malayan Airways Limited, commenced a charter service from Singapore to
Kuala Lumpur on April 2, 1947 using a twin-engine Airspeed Consul

From a small charter service provider, Malayan Airways Limited
evolved into Malaysian Airways Limited in 1963, Malaysia-Singapore
Airlines on Aug. 9, 1965, Malaysian Airline System Berhad on Oct. 1,
1971, and finally Malaysia Airlines on Oct. 15, 1987. Since then, the
airline has grown into a truly global ambassador of the country, while
matching national aspirations to provide an affordable, safe and
reliable domestic air service within Malaysia.

It is now one of Asia’s largest carriers flying almost 40,000
passengers daily to more than 100 destinations across six continents.
As an airline taking pride in its commitment to go beyond customer
expectations, it continues to elevate its service standards to
consistently new highs, raising its ranking as a carrier of choice and
gaining consistent global recognition as a top international carrier.

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s
largest provider of software products, reservations and departure
control systems and other passenger management systems, and consulting
services that help airlines simplify operations and lower costs. Sabre
Airline Solutions’ proven leadership is demonstrated by the growing
number of airlines that leverage the technology and services: More
than 200 airlines worldwide use Sabre Airline Solutions’ broad
portfolio of smart solutions for decision-support tools to increase
revenues and improve operations. More than 100 airlines worldwide rely
on Sabre Airline Solutions for passenger management solutions, with 15
new carriers added and nine carrier renewals for SabreSonic Res
advanced reservations and departure control systems in 2003. In
addition, more than 100 clients worldwide have turned to Sabre Airline
Solutions consulting group for strategic, commercial and operational
consulting. More than 500 contracts worldwide were signed in 2003
within Sabre Airline Solutions and nearly 400 have been signed in the
first half of 2004.

Sabre Holdings Corp. (NYSE:TSG) is a world leader in travel
commerce, retailing travel products and providing distribution and
technology solutions for the travel industry. More information about
Sabre Holdings is available at

Sabre Airline Solutions, the Sabre Airline Solutions logo and
Sabre Revenue Manager are trademarks and/or service marks of an
affiliate of Sabre Holdings Corp. All other trademarks, service marks
and trade names are the property of their respective owners. (C) 2004
Sabre Inc. All rights reserved.

    CONTACT: Sabre Airline Solutions
             Media Contact
             Kathryn Hayden, 682-605-2252

    SOURCE: Sabre Airline Solutions