Lt. Gov. Landrieu Announces Landmark Partnership with Travelocity That Promotes Louisiana Travel Products; Visitors Can Book Flights, Hotels, Car Rentals, Vacation Packages

2006–In conjunction with the State of Louisiana’s 19th annual Tourism
Awareness Day celebration, the Louisiana Department of Culture,
Recreation & Tourism and Travelocity(R) today announced a new shopping
and booking engine on In addition, Travelocity
will power online travel shopping for the New Orleans Tourism
Marketing Corporation (NOTMC) and the convention and visitor bureaus
in Baton Rouge, Lafayette and Shreveport.

Under the terms of the multi-year agreements, Travelocity’s
( World Choice Travel (
division will power the booking engine for each organizations’ Web
site, providing a variety of travel products ranging from flights,
hotels, car rentals, vacation packages and last minute packages for
visitors around the world interested in traveling to the Bayou State.
This marks the first time Travelocity has simultaneously entered into
comprehensive agreements with a statewide group of destination
marketing organizations.

“The launch of this new shopping and booking engine is the next
major milestone in Louisiana’s tourism industry’s rebirth,” said
Louisiana Lt. Governor Mitch Landrieu. “The bottom line is that we
need to get the message out that Louisiana is back open for business
and pique the interest of tourists wanting to experience firsthand our
great state.”

“Travelocity is proud to be playing such a key role in
revitalizing tourism throughout Louisiana,” said Richard Harris,
senior vice president, strategy and distribution for Travelocity. “We
are eager to help reintroduce the zest and spice each of these
destinations has to offer to travelers everywhere.”

“We are looking forward to raising the awareness and reach of our
tourism message through this new alignment with Louisiana Tourism and
Travelocity,” said Sandy Shilstone, president and CEO of the New
Orleans Tourism Marketing Corporation. “Working through Travelocity to
reach the millions of tourists who will travel to New Orleans is the
right move in making our region’s rich cultural heritage and unique
attractions available to online shoppers. We are thrilled to be
working with Travelocity and teams throughout its organization in
achieving this goal.”

The Web sites in Louisiana that Travelocity will be powering
through WCT include:

    --  Louisiana Department of Culture, Recreation & Tourism:

    --  New Orleans Tourism Marketing Corp:

    --  Baton Rough Convention & Visitors Bureau:

    --  Lafayette Convention & Visitors Commission:

    --  Shreveport-Bossier Convention & Tourist Bureau:

This partnership with Travelocity for the new shopping and booking
engine is part of the ongoing efforts outlined in “Louisiana Rebirth:
Restoring the Soul of America,” a strategic plan released immediately
following Hurricanes Katrina and Rita by the Office of the Lt.
Governor to rebuild the tourism industry.

About Travelocity

Travelocity(R) is committed to being the traveler’s champion —
before, during and after the trip – and guarantees everything about a
customer’s booking will be right. If it’s not, Travelocity will work
with its partners to make it right, right away. This customer-driven
focus, backed by live 24/7 phone support, great prices and powerful
shopping technology has made Travelocity the fifth largest travel
agency in the U.S. — booking $7.4 billion in travel worldwide in
2005. Based in Southlake, Texas, Travelocity also owns and operates
Travelocity Business(SM) and GetThere(R) for corporate travelers,, a leader in European online travel and ZUJI, a leader
in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings
Corporation (NYSE:TSG), a world leader in travel commerce.


    CONTACT: Louisiana Dept of Culture, Recreation & Tourism
             Jeffrey Ory, ABC, APR
             (504) 949-3999 or (504) 458-5866
             Deveney Communication
             Alyson Briggs
             (972) 488-4790

    SOURCE: Travelocity