Kurban Travel inks long-term agreement with Sabre to take its traveller experience to the next level

Kurban Travel, a leading travel agency in Lebanon, will use innovative technology from Sabre Corporation (NASDAQ: SABR), the leading global technology provider to the travel and tourism industry, to create an intuitive and personalized experience for its travelers.   The five-year agreement will enable Kurban Travel agents to access Sabre’s global distribution system (GDS) to shop, book and manage travel content from 400 airlines, 900,000 hotel options and 40 car rental brands. Kurban Travel agents will leverage the industry-leading content, data-driven insights and intuitive interface of the new Sabre Red Workspace – the next-generation travel agency desktop – allowing them to become true travel consultants.   “It is our vision to continuously provide tailor-made travel services that not only meet our customers’ needs and budgets, but exceed their expectations every time,” said Selim Boutros, general manager, Kurban Travel. “We remain committed to providing the best prices, premium service and specialized travel industry expertise. Sabre is the reliable partner that we are looking for to up our game. Its technology and global industry know-how will enable us to provide competitive content, help deliver world class services, and serve our customers even better and more efficiently in the future.”   Kurban Travel is the leading travel management company in Lebanon with a strong presence in the Middle East and Europe and ambitious plans for global growth. In operation for more than 60 years, Kurban Travel strives to provide an uncompromised level of service.   “We are proud to partner with Kurban Travel, which will join our distinguished customer base in the region,” said Raymond Vrijenhoek, vice president, Sabre Travel Network Middle East. “We are constantly evolving our technology to deliver the world’s most advanced travel platform, enabling us to offer agencies faster innovation and more flexible solutions infused with data-driven insights. We stand ready to help Kurban Travel achieve its mission to grow and optimize its business, while solving travel challenges.”   In addition to bringing significant benefits to travel agents, the new Sabre Red Workspace also provides added value to airlines as they introduce New Distribution Capability (NDC) based offerings. The simplified workflow in the new Sabre Red Workspace makes it easy to display and sell branded fares and ancillaries, thus helping to generate additional revenue.   About Sabre Corporation Sabre Corporation is the leading technology provider to the global travel industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than US$120 billion of global travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. About Kurban Travel For over 60 years, Kurban Travel has been a pioneering destination and travel expert specialized in offering personalized products and services in the travel and tourism industries. Kurban Travel has diversified to cover all business aspects by creating Kurban Corporate, Kurban Corporate Leisure, Kurban MGE [Meetings, Groups &Events] and gokurban.com [the fully integrated online booking website]. Kurban Travel consists of a team of detailed and service-oriented consultants that are experts in the art of travel planning. They handle travel inquires for both individuals and groups of all sizes and budgets.