SOUTHLAKE, Texas–(BUSINESS WIRE)–Sept. 6, 2005–Jurni Network, in conjunction with preferred cruise partners and the Cruise Lines International Association (CLIA), today announced a 45-day marketing campaign to encourage earlier cruise bookings and promote the cruise industry. “The Wave Starts Now” promotion will run from September 15 through October 30.
Typically, the busiest time for bookings in the cruise industry runs from January to March and is known as the “wave season.” The campaign, part of Jurni Network’s efforts to bring value to both members and preferred suppliers, provides benefits to cruise travelers and members alike.
“Coming off of our best wave season since 2001, we are excited about ‘The Wave Starts Now’ and look forward to achieving pre-9/11 cruise booking levels,” said Terry L. Dale, president and CEO of CLIA. “There’s no reason cruise travelers have to book only during the typical January to March wave season. With the targeted marketing capabilities of Jurni Network and this great promotion, we hope to get a head start on 2006 bookings.”
During “The Wave Starts Now” campaign, travelers who book cruises will be offered consumer bonuses such as onboard savings booklets, shipboard credits, savings certificates, reduced deposits, gifts and Jurni-funded shore excursions.
Jurni members will also be eligible for benefits. In addition to a chance to attend a Jurni-sponsored Seminar at Sea, Jurni members will be eligible to win a seven-day cruise, attend weekly Web training sessions on cruise offerings and sales best practices, and receive hands-on sales training at one of Jurni’s regional conferences being held in New York, Dallas, San Francisco and Los Angeles during “The Wave Starts Now” campaign.
Cruise lines participating in the promotion include:
Norwegian Cruise Line -- www.ncl.com
Princess Cruises -- www.princesscruises.com
Royal Caribbean International -- www.royalcaribbean.com
Celebrity Cruises -- www.celebrity.com
SeaDream Yacht Club -- www.seadreamyachtclub.com
“This promotion supports the Jurni mission to be our members’ marketing partner by offering a variety of programs and services that benefit their business. “The Wave Starts Now” promotion also supports our commitment to increase the sales of our preferred suppliers,” said Mike Baldwin, CTIE, general manager of Jurni Network. “By sponsoring this campaign we hope to encourage cruise travelers to book early and to extend the prime cruise selling season for member agents and preferred suppliers.”
About Jurni Network
Jurni Network, a Sabre Travel Network brand, is a leisure travel agency consortium that enables offline agencies to sell more products from preferred travel suppliers by using sophisticated market intelligence. This highly targeted distribution channel creates a whole new value proposition for suppliers and optimizes earnings for both suppliers and agencies. Additional information about Jurni Network is available at www.jurni.com.
About Sabre Travel Network
Sabre Travel Network, a Sabre Holdings company, provides access to the world’s leading global distribution system (GDS) enabling agents at more than 50,000 agency locations worldwide to be travel experts. The Sabre GDS, the first system to connect the buyers and sellers of travel, today includes more than 400 airlines, approximately 60,000 hotels, 32 car rental companies, nine cruise lines, 35 railroads and 220 tour operators. Key brands of Sabre Travel Network include GetThere, the leading Web-based corporate travel reservation technology, and Jurni Network, the unique leisure travel agency consortium that enables members to sell more products from preferred travel suppliers using sophisticated market intelligence.
Sabre Holdings Corporation (NYSE:TSG) is a world leader in travel commerce, retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at http://www.sabre-holdings.com.
Jurni Network, Sabre Travel Network and GetThere are trademarks and/or service marks of an affiliate of Sabre Holdings Corporation. All other trademarks, service marks, and trade names are the property of their respective owners.
CONTACT: Sabre Holdings Corporation, Southlake
Nanci Williams, 682-605-2271
nanci.williams@sabre-holdings.com
SOURCE: Jurni Network
