JAL Expected to Generate Additional Revenue Using Sabre Airline Solutions Revenue Management Technology; World’s Third-Largest Airline Group Chooses AirMax for Managing Revenues from Its International Operations

TOKYO & SOUTHLAKE, Texas–(BUSINESS WIRE)–Aug. 24, 2005–Japan Airlines Group, the third largest airline group in the world and the largest in the Asia-Pacific region, has selected Sabre AirMax Revenue Manager solution from Sabre Airline Solutions to serve its needs for managing revenues from international operations. The solution is expected to generate additional revenue from a sophisticated and proven solution set of revenue management functions and business process services.

“We are thrilled by the prospect of the gain in top-line revenues by moving to AirMax Revenue Manager solution,” said Kei Hirai, Japan Airlines Marketing Planning, Passenger IT Promotion. “We are excited about the good fit that AirMax solution has with the Japan Airlines’ business requirements and the revenue benefits it will be able to offer from its advanced functionality, flexibility, scalability and integration capabilities. We went through a comprehensive selection process involving a simulation analysis and a proof of concept and AirMax solution met our needs in the best possible manner.”

Using AirMax Revenue Manager, Japan Airlines will be able to realize additional revenues through improved overbooking and passenger mix, resulting in not only minimizing the spill of higher value demand prior to departure but also simultaneously minimizing the spoilage of seats at departure.

Japan Airlines chose AirMax Revenue Manager after an extensive selection process involving a simulation analysis and a proof-of-concept to better understand the revenue benefits as well as system usability and adaptability.

Steve Clampett, president of Airline Products and Services for Sabre Airline Solutions said, “Through this engagement, Japan Airlines and Sabre Airline Solutions are embarking on a true strategic partnership in fulfilling the need for a leading edge revenue management solution that has a proven record of delivering incremental revenue benefits. We are especially pleased that we have been chosen as an enabler of revenue management technology after a methodical and diligent evaluation process and are looking forward to a long-lasting relationship between the two companies. As one of the largest carriers in the world, Japan Airlines has significant influence on the direction of technology development in the industry and its selection of Sabre AirMax for the revenue management requirements continues to prove it as the preferred choice for top airlines around the globe.”

Japan Airlines joins a growing number of leading airlines including Malaysia Airlines, Jet Airways, Delta Airlines, US Airways, Alaska Airlines, Air France, Alitalia, Gulf Air, Kuwait Airways and TAM Brazilian Airlines who are using the advanced AirMax revenue management practices to control seat inventory. Sabre Airline Solutions is the leading provider of revenue management systems in terms of worldwide market share by RPKs.

AirMax Revenue Manager, a robust and flexible, new generation solution enables effective revenue management by recommending optimal inventory controls at either the flight leg and segment level or the origin and destination level. It incorporates the comprehensive range of decision support processes including data collection, forecasting, overbooking, optimization, alerting and performance measurement and reporting. Revenue Manager provides state-of-the-art forecasting and optimization systems supported with flexible data collection and reporting as well as an intuitive and easy to use graphical user interface to help cope with the changes in the marketplace and stay ahead of competition.

The forecasting, optimization and user interaction processes used to determine the inventory controls fully support simplified or restriction-free pricing considerations, key to most low cost carrier models, as well as the airlines that compete with this segment.

From the same application software platform, AirMax solution supports multiple forms of inventory controls based on the desired level of sophistication: flight leg and segment, virtual nesting and origin and destination. The scalability of AirMax solution provides a seamless upgrade path to origin and destination based inventory controls paving way for an integrated network planning environment. The solution is customizable based on customer needs and can be installed as on-site licensed package software or delivered through an application service provider (ASP) using Sabre’s eMergo delivery environment.

About Japan Airlines

Asia’s biggest airline group, Japan Airlines is the sixth largest airline group in the world in terms of passengers carried, eighth in the world in terms of traffic performance (revenue ton kilometers) and ranks third in the world in terms of total sales revenues. The JAL Group operates in two closely coordinated companies, Japan Airlines International – which handles all international passenger and cargo business – and Japan Airlines Domestic, operating all domestic passenger business. Coordinating the group is Japan Airlines Corporation, a holding company.

Originally founded in 1951 for domestic operations, JAL launched international services in February 1954.

Today, JAL Group airlines serve 208 airports in 35 countries and territories, including 61 airports in Japan. The group network extends over 227 international passenger routes and 36 international cargo routes. The JAL Group domestic network covers 166 routes (as of April 2005). Altogether, the 10* airlines of the JAL Group make a total of nearly 800 flights a day on domestic and international routes. (Japan Airlines International, Japan Airlines Japan, Japan Asia Airways, JALways, Japan TransOcean Air, Japan Airliness Express, J-AIR, Ryukyu Air Commuter, Hokkaido Air System, Japan Air Commuter).

JAL Group operates a fleet of 284 aircraft including 79 Boeing 747s and was the first airline in the world to take delivery of 100 Boeing 747 aircraft. More information about Japan Airlines is available at www.jal.com or www.jal.co.jp

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s largest provider of software products; reservations, departure control systems and other passenger management systems; and consulting services that help airlines simplify operations and lower costs. Sabre Airline Solutions’ proven leadership is demonstrated by the growing number of airlines that leverage the technology and services: More than 200 airlines worldwide use Sabre Airline Solutions’ broad portfolio of smart solutions for decision-support tools to increase revenues and improve operations. More than 500 contracts worldwide were signed in 2004 for Sabre Airline Solutions’ leading technology solutions. More than 100 airlines worldwide rely on Sabre Airline Solutions for passenger management solutions, with eight new carriers choosing the SabreSonic solutions, the first new-generation reservations system offered in the market in 2004 and six carrier renewals. In addition, more than 100 clients worldwide have turned to the Sabre Airline Solutions consulting group for strategic, commercial and operational consulting.

Sabre Holdings Corporation (NYSE:TSG) is a world leader in travel commerce, retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at http://www.sabre-holdings.com.

Sabre Airline Solutions, Sabre, the Sabre Airline Solutions logo and AirMax Revenue Manager are trademarks and/or service marks of an affiliate of Sabre Holdings Corp. All other trademarks, service marks and trade names are the property of their respective owners. (C) 2005 Sabre Inc. All rights reserved.

    CONTACT: Sabre Airline Solutions, Southlake
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             Kathryn Hayden, 682-605-2252

    SOURCE: Sabre Airline Solutions