JAL Expected to Generate Additional Revenue Using Sabre Airline Solutions Revenue Management Technology; World’s Third-Largest Airline Group Chooses AirMax for Managing Revenues from Its International Operations

TOKYO & SOUTHLAKE, Texas–(BUSINESS WIRE)–Aug. 24, 2005–Japan
Airlines Group, the third largest airline group in the world and the
largest in the Asia-Pacific region, has selected Sabre AirMax Revenue
Manager solution from Sabre Airline Solutions to serve its needs for
managing revenues from international operations. The solution is
expected to generate additional revenue from a sophisticated and
proven solution set of revenue management functions and business
process services.

“We are thrilled by the prospect of the gain in top-line revenues
by moving to AirMax Revenue Manager solution,” said Kei Hirai, Japan
Airlines Marketing Planning, Passenger IT Promotion. “We are excited
about the good fit that AirMax solution has with the Japan Airlines’
business requirements and the revenue benefits it will be able to
offer from its advanced functionality, flexibility, scalability and
integration capabilities. We went through a comprehensive selection
process involving a simulation analysis and a proof of concept and
AirMax solution met our needs in the best possible manner.”

Using AirMax Revenue Manager, Japan Airlines will be able to
realize additional revenues through improved overbooking and passenger
mix, resulting in not only minimizing the spill of higher value demand
prior to departure but also simultaneously minimizing the spoilage of
seats at departure.

Japan Airlines chose AirMax Revenue Manager after an extensive
selection process involving a simulation analysis and a
proof-of-concept to better understand the revenue benefits as well as
system usability and adaptability.

Steve Clampett, president of Airline Products and Services for
Sabre Airline Solutions said, “Through this engagement, Japan Airlines
and Sabre Airline Solutions are embarking on a true strategic
partnership in fulfilling the need for a leading edge revenue
management solution that has a proven record of delivering incremental
revenue benefits. We are especially pleased that we have been chosen
as an enabler of revenue management technology after a methodical and
diligent evaluation process and are looking forward to a long-lasting
relationship between the two companies. As one of the largest carriers
in the world, Japan Airlines has significant influence on the
direction of technology development in the industry and its selection
of Sabre AirMax for the revenue management requirements continues to
prove it as the preferred choice for top airlines around the globe.”

Japan Airlines joins a growing number of leading airlines
including Malaysia Airlines, Jet Airways, Delta Airlines, US Airways,
Alaska Airlines, Air France, Alitalia, Gulf Air, Kuwait Airways and
TAM Brazilian Airlines who are using the advanced AirMax revenue
management practices to control seat inventory. Sabre Airline
Solutions is the leading provider of revenue management systems in
terms of worldwide market share by RPKs.

AirMax Revenue Manager, a robust and flexible, new generation
solution enables effective revenue management by recommending optimal
inventory controls at either the flight leg and segment level or the
origin and destination level. It incorporates the comprehensive range
of decision support processes including data collection, forecasting,
overbooking, optimization, alerting and performance measurement and
reporting. Revenue Manager provides state-of-the-art forecasting and
optimization systems supported with flexible data collection and
reporting as well as an intuitive and easy to use graphical user
interface to help cope with the changes in the marketplace and stay
ahead of competition.

The forecasting, optimization and user interaction processes used
to determine the inventory controls fully support simplified or
restriction-free pricing considerations, key to most low cost carrier
models, as well as the airlines that compete with this segment.

From the same application software platform, AirMax solution
supports multiple forms of inventory controls based on the desired
level of sophistication: flight leg and segment, virtual nesting and
origin and destination. The scalability of AirMax solution provides a
seamless upgrade path to origin and destination based inventory
controls paving way for an integrated network planning environment.
The solution is customizable based on customer needs and can be
installed as on-site licensed package software or delivered through an
application service provider (ASP) using Sabre’s eMergo delivery

About Japan Airlines

Asia’s biggest airline group, Japan Airlines is the sixth largest
airline group in the world in terms of passengers carried, eighth in
the world in terms of traffic performance (revenue ton kilometers) and
ranks third in the world in terms of total sales revenues. The JAL
Group operates in two closely coordinated companies, Japan Airlines
International – which handles all international passenger and cargo
business – and Japan Airlines Domestic, operating all domestic
passenger business. Coordinating the group is Japan Airlines
Corporation, a holding company.

Originally founded in 1951 for domestic operations, JAL launched
international services in February 1954.

Today, JAL Group airlines serve 208 airports in 35 countries and
territories, including 61 airports in Japan. The group network extends
over 227 international passenger routes and 36 international cargo
routes. The JAL Group domestic network covers 166 routes (as of April
2005). Altogether, the 10* airlines of the JAL Group make a total of
nearly 800 flights a day on domestic and international routes. (Japan
Airlines International, Japan Airlines Japan, Japan Asia Airways,
JALways, Japan TransOcean Air, Japan Airliness Express, J-AIR, Ryukyu
Air Commuter, Hokkaido Air System, Japan Air Commuter).

JAL Group operates a fleet of 284 aircraft including 79 Boeing
747s and was the first airline in the world to take delivery of 100
Boeing 747 aircraft. More information about Japan Airlines is
available at www.jal.com or www.jal.co.jp

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s
largest provider of software products; reservations, departure control
systems and other passenger management systems; and consulting
services that help airlines simplify operations and lower costs. Sabre
Airline Solutions’ proven leadership is demonstrated by the growing
number of airlines that leverage the technology and services: More
than 200 airlines worldwide use Sabre Airline Solutions’ broad
portfolio of smart solutions for decision-support tools to increase
revenues and improve operations. More than 500 contracts worldwide
were signed in 2004 for Sabre Airline Solutions’ leading technology
solutions. More than 100 airlines worldwide rely on Sabre Airline
Solutions for passenger management solutions, with eight new carriers
choosing the SabreSonic solutions, the first new-generation
reservations system offered in the market in 2004 and six carrier
renewals. In addition, more than 100 clients worldwide have turned to
the Sabre Airline Solutions consulting group for strategic, commercial
and operational consulting.

Sabre Holdings Corporation (NYSE:TSG) is a world leader in travel
commerce, retailing travel products and providing distribution and
technology solutions for the travel industry. More information about
Sabre Holdings is available at http://www.sabre-holdings.com.

Sabre Airline Solutions, Sabre, the Sabre Airline Solutions logo
and AirMax Revenue Manager are trademarks and/or service marks of an
affiliate of Sabre Holdings Corp. All other trademarks, service marks
and trade names are the property of their respective owners. (C) 2005
Sabre Inc. All rights reserved.

    CONTACT: Sabre Airline Solutions, Southlake
             Media Contact
             Kathryn Hayden, 682-605-2252

    SOURCE: Sabre Airline Solutions