Gulf Air to Boost Cargo Revenues with Sabre Technology

SOUTHLAKE, Texas–(BUSINESS WIRE)–Nov. 14, 2005–Leading Middle
East carrier Gulf Air has strengthened its portfolio of products from
Sabre Airline Solutions with the addition of Sabre CargoMax Revenue
Manager. The new technology, combined with new and improved business
processes, has the potential to enhance Gulf Air’s cargo revenue.
Revenue Manager will be fully implemented at Gulf Air by early 2006.

“Cargo is an increasingly important element of Gulf Air’s
business, and Revenue Manager will further enable us to maximize this
important revenue flow,” said Ali Murtada, vice president of business
units at Gulf Air. “Revenue Manager fits perfectly with the rest of
our Sabre Airline Solutions portfolio. We continue to look to our
technology partner to provide technologies and tools that deliver
results, from increased revenues to improved efficiency and
productivity in our operations.”

Gulf Air joins a host of other leading airlines and cargo
operators using Revenue Manager, including American Airlines Cargo,
Cathay Pacific Cargo, Lufthansa Cargo, Virgin Atlantic Cargo and
United Airlines Cargo.

“With uncertain profits from passenger markets and rising demand
for international air freight, cargo profitability is increasingly
important to the airline industry,” said Murray Smyth, Sabre Airline
Solutions’ vice president for Europe, the Middle East and Africa.
“Carriers have found that if cargo capacity is not managed
successfully, critical revenue opportunities could be lost.”

“In an era when revenue maximization is a top priority at the most
senior levels — driven in part by increasing fuel costs and a
fiercely competitive marketplace — solutions like Revenue Manager and
supporting advisory services represent a major step in driving up the
bottom line for the cargo business. This new system and associated
business processes will deliver business tools to enable Gulf Air to
enhance its cargo revenue, through better management and understanding
of its cargo capacity,” added Smyth.

Revenue Manager helps to take much of the guesswork out of
managing complex cargo operations so airlines can accurately plan
loads for maximum revenue. The system does this in five key ways:

    --  Forecasting the capacity available for cargo -- Revenue
        Manager forecasts by market segment, equipment type, day of
        week and time of day to help accurately plan cargo loads for
        maximum revenue.

    --  Maximizing profits -- The system optimizes the allotment of
        cargo space to stations and/or agents, while online
        profitability evaluation ensures acceptance of higher-yield

    --  Improving efficiency -- The system's management reports and
        performance-monitoring tools increase productivity and support
        superior decision making by supplying efficient data analysis.

    --  Enhancing flight management -- By proactively identifying
        revenue streams and potential service failures through
        interactive flight monitoring capabilities, Revenue Manager
        improves earnings and service quality.

    --  Improving service reliability -- Optimal overbooking of cargo
        capacity considers booking behavior to capture additional
        revenue and reduce offloads.

Revenue Manager can also manage booked cargo that does not arrive
at its planned destination as well as control and track bookings from
a revenue perspective. The system enables product offerings and
pricing decisions to be made with the most accurate information and
data — adding to the ability to maximize revenue. In addition,
Revenue Manager helps find the proper balance between long-haul and
short-haul traffic.

Revenue Manager adds to a wide portfolio of Sabre Airline
Solutions products and services successfully in use by Gulf Air.
Currently, Gulf Air uses more than 20 Sabre Airline Solutions
including SabreSonic for reservations, departure control, ticketing
and load planning, the Sabre AirFlite Planning and Scheduling Suite
for scheduling, profitability and slot management, the Sabre AirMax
Revenue Manager for passenger revenue optimization, the Sabre AirOps
Suite for operations and load planning, the Sabre AirCrews Crew
Management Suite for crew planning, tracking and operations, the Sabre
AirServ In-Flight Solutions for dining and cabin services and the
Sabre CargoMax Accounting Manager for freight revenue accounting.

Gulf Air and Sabre Travel Network also formed a new joint venture,
Sabre Travel Network Middle East, in early 2005 that extends the
availability of the Sabre Holdings’ world-class travel products and
services in the Middle East region, including bookable travel products
and distribution services for travel agencies, corporations and travel
suppliers in the Middle East.

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s
largest provider of software products; reservations and departure
control systems and other passenger management systems; and consulting
services that help airlines simplify operations and lower costs. Sabre
Airline Solutions’ proven leadership is demonstrated by the growing
number of airlines that leverage the technology and services: More
than 200 airlines worldwide use Sabre Airline Solutions’ broad
portfolio of smart solutions for decision-support tools to increase
revenues and improve operations. More than 100 airlines worldwide rely
on Sabre Airline Solutions for passenger management solutions, with 15
new carriers added and nine carrier renewals for SabreSonic Res
advanced reservations in 2003. In the first half of 2004, six new
carriers signed up the new generation passenger solution, and another
three carriers renewed contracts. In addition, more than 100 clients
worldwide have turned to Sabre Airline Solutions consulting group for
strategic, commercial and operational consulting. More than 500
contracts worldwide were signed in 2003 within Sabre Airline Solutions
and nearly 400 have been signed in the first half of 2004.

Sabre Holdings (NYSE:TSG) connects people with the world’s
greatest travel possibilities by retailing travel products and
providing distribution and technology solutions for the travel
industry. More information about Sabre Holdings is available at

Sabre Airline Solutions, the Sabre Airline Solutions logo,
CargoMax, SabreSonic, AirFlite, AirServ, AirOps and AirCrews are
trademarks and/or service marks of an affiliate of Sabre Holdings
Corp. All other trademarks, service marks, and trade names are the
property of their respective owners.

    CONTACT: Sabre Airline Solutions, Southlake
             Kathryn Hayden, 682-605-2252

    SOURCE: Sabre Airline Solutions