Greater Bay Airlines joins Sabre’s extensive Global Distribution System to support international expansion plans

Hong Kong-based Greater Bay Airlines is the latest entrant to Sabre’s global travel marketplace, which connects suppliers and buyers of travel services worldwide

SINGAPORE and HONG KONG, – July 20, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a new distribution agreement with Hong Kong’s newest airline Greater Bay Airlines. With the integration of Sabre’s Global Distribution System (GDS), Greater Bay Airlines will have access to Sabre’s comprehensive network of travel agents, online travel agencies, and corporations, allowing the airline to reach a wider audience and maximize distribution reach.  

The new deal further strengthens Sabre’s presence in the Hong Kong travel market while enabling Greater Bay Airlines to easily and effectively distribute its flights and services across the world. Meanwhile, Sabre-connected travel agents globally will gain access to additional airline content to create optimum offers and experiences for their leisure and business travelers.  

“Having launched our scheduled services in July 2022, we’re now focusing on expanding our regional network from Hong Kong to destinations such as Tokyo, Osaka, Seoul, Taipei, Bangkok and Ho Chi Minh City, while providing our customers with best-in-class travel experiences,” said Gloria Slethaug, General Manager, Marketing and Sales, Greater Bay Airlines. “So, it was vital to choose the right technology partner to enable us to enhance our distribution capabilities to travel agents, and their travellers, across the world, as we press ahead with our future expansion plans.” 

As Hong Kong strives to attract growing numbers of international and business visitors, Greater Bay Airlines is aiming to play an increasing role in Hong Kong’s tourism growth. The carrier flew its inaugural flight to Bangkok last summer, and has recently added a sixth destination to its network with the launch of regular Hong Kong to Ho Chi Minh City flights. With plans to expand its fleet, Greater Bay Airlines is expected to add further international services in the coming years.  

“We’re thrilled to welcome Greater Bay Airlines to our growing network of airline customers,” said Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions, Airline Sales, Sabre Corporation. “As they concentrate on expanding business operations, it’s essential that the carrier has access to a robust distribution platform to effectively reach global travellers. We now look forward to seeing more Greater Bay Airlines planes take to the skies, supported by Sabre technology.” 


About Greater Bay Airlines 

Headquartered in the vibrant international city of Hong Kong, home to one of the world’s most highly regarded airports, Greater Bay Airlines (GBA) stands for the principles of reliable travel, competitive innovation, seamless experience and excellent value for money. Its goal is to provide customers with a seamless, digitalised, affordable and memorable travel experience. GBA commenced scheduled service in July 2022 and is currently operating flights to Bangkok, Taipei, Tokyo, Osaka, Seoul and Ho Chi Minh City. For more information, please visit

About Sabre Corporation    

Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveller experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit