Brazilian carrier signed to implement industry leading Market Intelligence solution that will drive unified commercial planning. Sabre’s technology will be their primary source for business insights to expand global flights and code sharing
São Paulo, Sept. 4, 2013 – GOL Linhas Aéreas Inteligentes, the largest low-cost airline in Latin America, has selected Sabre’s market intelligence solution to leverage up-to-date global passenger traffic data from more than 40 industry sources and across air travel merchandising channels.
The technology agreement means the airline will have a holistic understanding of passenger demand data to help drive more revenue, including the personalization of the experience for frequent flyers and corporate travelers while creating business opportunities in their busiest routes.
Claudio Neves Borges, Director Schedule Planning in GOL, said: “We are confident that Sabre AirVision Market Intelligence is the most comprehensive in-market solution delivering precise competitive landscape, with passenger traffic, airline schedule and fare information. Having this data delivered with high accuracy will be critical to the success of our commercial planning, and will enable us to efficiently respond to market dynamics both tactically and strategically.”
John Elieson, General Manager for Sabre Airline Solutions in Latin America, said: “We are pleased to extend our long term IT relationship with GOL and continue to help them increase revenue and operational efficiency. Our investment in airline technology allows us to provide them with a cutting-edge solution that expands business intelligence to the next level, so they can make expert decisions in network planning and efficiently serve their highest yield customers.”
Through the Sabre AirVision Market Intelligence implementation the airline will have a consolidated and up-to-date picture of all global markets for analysis. The information is comprised of a robust combination of historical flights and booking data to determine new markets and drive more revenue, identify actual market share and analyze competitors’ performance.
Sabre’s market intelligence information is made available by gathering data from the major global distribution systems (GDS) for suppliers merchandising, in addition to 45 proprietary data sources.
As the world’s leading provider of aviation technology, Sabre Airline Solutions gives nearly 400 airlines and over 100 airports the ability to better market their schedules, sell their products, serve their customers and operate efficiently the way they want.