GetThere’s New Dynamic Messaging Offers Corporate Travel Programs More Influence at Point-of-Sale

SOUTHLAKE, Texas–(BUSINESS WIRE)–July 17, 2007–GetThere(R), the
world’s leading online corporate travel reservation technology, today
announced new dynamic messaging capabilities available to its
customers. Travel managers using GetThere now have the ability to
deliver timely market and vendor-specific notes to travelers as they
shop online to book their trip. More than 3,000 companies worldwide
used GetThere in 2006 to cumulatively book more than $8 billion in

GetThere clients are initially using dynamic messaging to drive
use of preferred air, car and hotel vendors. Corporations can also use
dynamic messaging for relevant cost-saving messages, such as
alternative transportation methods to and from an airport when
traveling to specific cities. Messages can be triggered at numerous
points in the booking process, giving managers newfound flexibility to
influence travelers with multiple aspects of their trip. Potential
message launch fields include:

    --  Air Departure / Arrival City

    --  Airline Vendor

    --  Hotel City

    --  Hotel Vendor / Property ID

    --  Car Pick-up / Drop-off City

    --  Car Vendor

    --  Rail Departure / Arrival City

    --  Rail Vendor

Using JavaScript tools, GetThere’s latest feature takes maximum
advantage of on-screen real estate to deliver concise, relevant and
timely messages to travelers and travel arrangers. After the user
inputs city pairs for a flight, for example, a message informing the
traveler of the company’s preferred airline on that route can be
displayed just before they are presented with flight options. This
short message reinforces the icon already displayed on the shopping
page designating the company’s preferred carrier, helping guide the
traveler to make the best selection for the company. Similar messaging
can be done to influence hotel and car bookings.

From a corporate social responsibility angle, dynamic messaging
could inform travelers of the environmental impact and/or carbon
footprint of the trip they are booking. Companies can also use dynamic
messaging to help foster a sense of community among road warriors. For
example, a regional manager booking a trip to headquarters could be
informed, at the point-of-sale, of a corporate team outing to a local

“Dynamic messaging represents a win-win for business travelers and
the management personnel charged with running efficient online
programs,” said Suzanne Neufang, GetThere’s vice president of product
marketing. “GetThere’s agency resellers, many of whom work with
smaller corporate programs, can also adapt this technology on behalf
of their clients to drive market share. There are no boundaries with
dynamic messaging; we look forward to hearing of the creative ways our
clients deploy this new feature.”

About GetThere

GetThere is the leading global online corporate travel reservation
technology, surpassing $8 billion in gross travel bookings in 2006.
Through its unique technology sharing arrangement with Travelocity(R),
GetThere is an established innovator in the travel arena. GetThere
helps global corporations and government agencies provide a convenient
way for employees to book travel and plan meetings online while
significantly reducing costs. GetThere estimates that corporations
using the GetThere system collectively saved more than $600 million in
airfare in 2006. GetThere’s advanced technology works with all major
global distribution systems (GDSs) and all travel management
companies. More than 3,000 corporations, including a majority of
Fortune 200 companies that have online booking sites, use GetThere.
More information is available at

Sabre Holdings Corporation is a world leader in travel commerce,
retailing travel products and providing distribution and technology
solutions for the travel industry. More information about Sabre
Holdings is available at

CONTACT: Vollmer Public Relations
Steven Morse, 972-488-4790
Michael Brophy, 214-356-4326

SOURCE: Sabre Holdings