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GetThere’s New Dynamic Messaging Offers Corporate Travel Programs More Influence at Point-of-Sale

SOUTHLAKE, Texas–(BUSINESS WIRE)–July 17, 2007–GetThere(R), the world’s leading online corporate travel reservation technology, today announced new dynamic messaging capabilities available to its customers. Travel managers using GetThere now have the ability to deliver timely market and vendor-specific notes to travelers as they shop online to book their trip. More than 3,000 companies worldwide used GetThere in 2006 to cumulatively book more than $8 billion in travel.

GetThere clients are initially using dynamic messaging to drive use of preferred air, car and hotel vendors. Corporations can also use dynamic messaging for relevant cost-saving messages, such as alternative transportation methods to and from an airport when traveling to specific cities. Messages can be triggered at numerous points in the booking process, giving managers newfound flexibility to influence travelers with multiple aspects of their trip. Potential message launch fields include:

    --  Air Departure / Arrival City

    --  Airline Vendor

    --  Hotel City

    --  Hotel Vendor / Property ID

    --  Car Pick-up / Drop-off City

    --  Car Vendor

    --  Rail Departure / Arrival City

    --  Rail Vendor

Using JavaScript tools, GetThere’s latest feature takes maximum advantage of on-screen real estate to deliver concise, relevant and timely messages to travelers and travel arrangers. After the user inputs city pairs for a flight, for example, a message informing the traveler of the company’s preferred airline on that route can be displayed just before they are presented with flight options. This short message reinforces the icon already displayed on the shopping page designating the company’s preferred carrier, helping guide the traveler to make the best selection for the company. Similar messaging can be done to influence hotel and car bookings.

From a corporate social responsibility angle, dynamic messaging could inform travelers of the environmental impact and/or carbon footprint of the trip they are booking. Companies can also use dynamic messaging to help foster a sense of community among road warriors. For example, a regional manager booking a trip to headquarters could be informed, at the point-of-sale, of a corporate team outing to a local attraction.

“Dynamic messaging represents a win-win for business travelers and the management personnel charged with running efficient online programs,” said Suzanne Neufang, GetThere’s vice president of product marketing. “GetThere’s agency resellers, many of whom work with smaller corporate programs, can also adapt this technology on behalf of their clients to drive market share. There are no boundaries with dynamic messaging; we look forward to hearing of the creative ways our clients deploy this new feature.”

About GetThere

GetThere is the leading global online corporate travel reservation technology, surpassing $8 billion in gross travel bookings in 2006. Through its unique technology sharing arrangement with Travelocity(R), GetThere is an established innovator in the travel arena. GetThere helps global corporations and government agencies provide a convenient way for employees to book travel and plan meetings online while significantly reducing costs. GetThere estimates that corporations using the GetThere system collectively saved more than $600 million in airfare in 2006. GetThere’s advanced technology works with all major global distribution systems (GDSs) and all travel management companies. More than 3,000 corporations, including a majority of Fortune 200 companies that have online booking sites, use GetThere. More information is available at www.getthere.com.

Sabre Holdings Corporation is a world leader in travel commerce, retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at http://www.sabre-holdings.com.

CONTACT: Vollmer Public Relations
Steven Morse, 972-488-4790
Michael Brophy, 214-356-4326

SOURCE: Sabre Holdings

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