GetThere Enhances Online Hotel Content for Business Travelers with VFM Interactive’s Videos and Virtual Tours; Digital Media from 10,000+ Hotels Helps Travelers During Shopping Process

2006–GetThere(R), the world’s leading online corporate travel
reservation technology, is implementing rich media from VFM
Interactive to enhance the hotel shopping process for business
travelers. The agreement to deploy VFM’s technology this quarter
complements GetThere’s ongoing initiatives to deliver more information
to travelers at the point of purchase, highlighted by the integration
of the consumer-friendly Travelocity(R) hotel database last year. VFM
Interactive is the leading end-to-end provider of rich media
management, production and distribution for the hotel industry.

Corporate travelers booking online via GetThere will gain access
to VFM’s photos, videos and virtual tours from more than 10,000
participating properties when they click on specific hotels to view
images and specific information on amenities and local attractions.
VFM’s hotel media distribution network, already with significant reach
in the leisure market, now touches the majority of Fortune 500
corporate travel intranets. GetThere’s booking engine, used by 62
percent of the Fortune 200, accounted for $6.3 billion in corporate
travel in 2005.

GetThere will showcase VFM’s rich hotel content in Booth # 1644 at
next week’s National Business Travel Association convention in

“In order to drive hotel policy compliance by business travelers,
it’s critical to deliver superior imagery and content in the shopping
process,” said Suzanne Neufang, vice president of product marketing
for GetThere. “VFM’s high-quality digital media shows travelers
multiple aspects of a hotel, enhancing their comfort level with the
property and their overall booking experience. Corporate travel
managers benefit as well, with better-informed travelers more likely
to book at company-preferred hotels.”

“PhoCusWright tells us that business travel is now the
fastest-growing segment of online travel, so that is clearly the place
we plan to be,” said Paolo Boni, president and CEO of VFM. “Our
agreement with a market leader like GetThere certainly underscores
this commitment. VFM is delighted to help facilitate more educated
hotel booking choices by the thousands of business travelers using the
GetThere online booking system.”

About GetThere

GetThere is the leading global online corporate travel reservation
technology, surpassing $6.3 billion in gross travel bookings in 2005.
An established innovator in the global travel arena, GetThere enables
global corporations and government agencies to provide a convenient
way for employees to book travel and plan meetings online while
significantly reducing costs. GetThere’s advanced technology works
with all major global distribution systems (GDS) and all travel
management companies. More than 3,000 corporations, including a
majority of Fortune 200 companies that have online booking sites, use
GetThere. More information is available at

Sabre Holdings Corporation (NYSE:TSG) is a world leader in travel
commerce, retailing travel products and providing distribution and
technology solutions for the travel industry. More information about
Sabre Holdings is available at

About VFM Interactive

VFM Interactive is the leading end-to-end provider of rich media
management, production and distribution for the hotel and travel
industry. VFM helps travel companies maximize their brand penetration
online through the power of rich media marketing that includes still
images, rich media videos, 360-degree virtual tours and Flash
productions. VFM offers its clients access to the largest and
fastest-growing distribution network of more than 20,000 distribution
points where consumers are most often researching and purchasing
travel products. These distributors include online travel agencies,
travel suppliers, search portals, and GDSs such as Travelocity,
Orbitz, Priceline, TripAdvisor, American Airlines, Yahoo!, SideStep,
and Worldspan. VFM’s clients include more than 10,000 hotels and
resorts from brands and management companies such as Best Western,
Choice, Crowne Plaza, Hilton, Holiday Inn, Interstate, La Quinta, Le
Meridien, Marriott, MGM, Outrigger, Radisson, Regent, Sheraton, W,
Westin, and Wyndham. To learn more, visit

             Mary Kate Smither, 972-488-4790
             Michael Brophy, 214-356-4326
             VFM Interactive
             Carl J. Mascarenhas, 416-263-5640

    SOURCE: GetThere