GetThere Appoints Ludger Bals to Lead European Sales Operations

GetThere announced today the appointment of Ludger Bals as director of sales, account management and the travel agency re-seller channel for Europe, the Middle East and Africa.

Based in Germany, Bals will be responsible for the company’s commercial operations, focusing on developing existing corporate travel business, identifying new business opportunities and establishing new target markets. Bals will also be leading GetThere’s re-seller strategy, expanding the indirect sales channel and managing GetThere’s relationship with existing re-sellers.

This appointment emphasises GetThere’s commitment to strengthening its local resources and capabilities in the European market, and boosting further the products and services it offers in the region.

“GetThere recorded impressive growth over the past two years, a result of our ability to use our global capabilities and localised solutions to deliver what the customer needs,” Bals said. “I look forward to building further on our customers’ successes with the product, providing efficient and cost-effective local support and creating synergy throughout the product planning and implementation process, from development through to consulting. I will also work closely with our local teams to ensure they have the right support and tools to deliver the results they promise.”

Bals said one of his priorities would be to develop further GetThere’s existing customer support and to help customers increase adoption rates and accelerate their return on investment.

Previously Bals led GetThere’s business development operations in Germany, where he was responsible for key blue-chip customers. Prior to joining GetThere, he held key positions within large travel management companies, including CWT. more

Richard Adams, Sabre Travel Network’s European senior vice-president, said: “Ludger’s track record of establishing strong relationships within the industry and his ability to identify opportunities and grow sales through his passion and dedication will extend GetThere’s market leadership. He has the right experience and skills to build on GetThere’s success and drive even more value for our customers in the region.”

About GetThere

GetThere is the world’s leading online corporate travel reservation technology, and is one of the key solutions offered to the corporate marketplace by Sabre Holdings Corporation. GetThere enables global corporations and government agencies to provide a convenient way for employees to book travel and plan meetings while significantly reducing costs. GetThere’s advanced technology works with all major global distribution systems (GDS) and all travel management companies. More than 3,000 corporations, including 62 percent of the Fortune 200 companies that have online booking sites, use GetThere. More information is available at

Sabre Holdings Corporation (NYSE:TSG) is a world leader in travel commerce, retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at

Peter Heath

Sally Brown
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