Frontier Airlines Taps Sabre Airline Solutions for New Generation Reservations Suite

DENVER, April 20 /PRNewswire-FirstCall/ — Frontier Airlines
(Nasdaq: FRNT) today announced a multi-year agreement with Sabre Airline
Solutions, the industry leader in airline operations technology, for its
SabreSonic passenger solution to power its reservations and check-in
capabilities along with a broad scope of technology for streamlining its
operations and improving revenues.

With SabreSonic, Frontier will have access to real-time passenger data
including the customer’s history with Frontier and any EarlyReturns frequent
flyer activity, current travel plans and any changes made to an existing
reservation. The data can be accessed by Frontier customer service agents via
an open-source, Windows-based interface at all customer touch points including
the website, reservations, the ticket counter and the gate, providing a
seamless customer service experience from the time the customer books the
ticket until they arrive at their final destination.

“Simply put, we chose SabreSonic because we believe it is the best suite
of tools available for creating a streamlined and efficient customer
experience including an improved web-based booking engine,” said Sean Menke,
Frontier’s senior vice president of marketing. “This solution is the only one
available today that offers an open systems platform which makes it simple for
us to train our employees on and to use in our everyday operations. This is
key to our on-going efforts to improve our customer service while keeping our
operational costs low so that we can continue to offer low fares to our

“Frontier truly is a new breed of airline that provides great service at
low prices, and customers love its value proposition — the result is one of
the best growth stories in the airline industry,” said Tom Klein, president of
Sabre Airline Solutions. “SabreSonic was built to meet the needs of our
current customer base and be flexible enough to facilitate new business
models. We made the investments that are paying off today, as opposed to
asking our customers to make a leap of faith on long-term future development.
We appreciate Frontier’s vision in selecting SabreSonic and the 12 other
products from the Sabre Airline Solutions portfolio and are proud to be
associated with an emerging leader in the aviation industry.”

Full implementation of the SabreSonic system is scheduled for completion
in the first half of 2005, which includes four core modules:

  • SabreSonic Res, which forms the core selling function and provides
    advanced reservations management capabilities that manage every
    channel of distribution. SabreSonic Res includes the industry’s
    leading online booking engine along with shopping and pricing,
    ticketing and codeshare capabilities all managed from a single,
    easy-to-use graphical user interface (GUI).
  • SabreSonic Check-In, which provides Frontier a more efficient and
    customer-friendly process for e-ticketing and other paperless
    solutions. With e-tickets, passengers can print their boarding passes
    from home before they leave for the airport, or choose to check-in at
    Frontier’s airport kiosks, at curbside, at the ticket counter or
    through a roving agent utilizing a hand-held system for times when
    check-in lines are longer. In the event of a delay or cancellation,
    an automated system will help get passengers rebooked to their final
    destination. This easy-to-use check-in system leverages real-time
    data at all customer touch points so the reservations agent, the
    ticket counter or the passenger checking in from home all have access
    to the same information.
  • SabreSonic Inventory, which leverages open systems technology to
    ensure revenue integrity through real-time application of inventory
    controls, while addressing the dramatic growth of flight availability
    requests. While this provides airlines a huge advantage in their
    inventory management, it also provides travelers with more itinerary
    options and the industry’s best real-time availability information.
  • SabreSonic Command, which provides Frontier the only Web-based tool
    available in the industry that can adapt to evolving industry trends
    quickly and easily by managing Frontier’s complete passenger solution
    system from one central location.

Frontier also will leverage the benefit of integrating 12 operational
solutions from Sabre Airline Solutions as part of the agreement, including
airport resource management optimization, the Traverse loyalty management
system, marketing analysis tools and consulting services. This integrated set
of tools will enable a seamless flow of information through Frontier’s entire
operations, helping to ensure that on the day of travel the right people are
at the right place at the right time. In addition, if there are any
disruptions, decisions can be made quickly with real-time information,
minimizing any inconvenience to the traveler.

About Frontier

Currently in its tenth year of operations, Denver-based Frontier Airlines
is the second largest jet service carrier at Denver International Airport with
a fleet of 40 aircraft and employing approximately 4,200 aviation
professionals. Frontier, in conjunction with Frontier JetExpress operated by
Horizon Air, operates routes linking our Denver hub to 37 cities in 22 states
spanning the nation from coast-to-coast and to five cities in Mexico.
Frontier’s maintenance and engineering department has received the Federal
Aviation Administration’s highest award, the Diamond Certificate of
Excellence, in recognition of 100 percent of its maintenance and engineering
employees completing advanced aircraft maintenance training programs, for five
consecutive years. In August 2003, Frontier ranked as one of the “Top
10 Domestic Airlines” as determined by readers of Travel & Leisure magazine.
Frontier provides capacity information and other operating statistics on its
Web site, which may be viewed at

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s largest
provider of software products, reservations and departure control systems and
other passenger management systems, and consulting services that help airlines
simplify operations and lower costs. Sabre Airline Solutions’ proven
leadership is demonstrated by the growing number of airlines that leverage the
technology and services: More than 200 airlines worldwide use Sabre Airline
Solutions’ broad portfolio of smart solutions for decision-support tools to
increase revenues and improve operations. More than 100 airlines worldwide
rely on Sabre Airline Solutions for passenger management solutions, with
15 new carriers added and nine carrier renewals for SabreSonic Res advanced
reservations in 2003. In addition, more than 100 clients worldwide have
turned to Sabre Airline Solutions consulting group for strategic, commercial
and operational consulting. More than 500 contracts worldwide were signed in
2003 within Sabre Airline Solutions.

Sabre Holdings Corporation (NYSE: TSGNews) is a world leader in travel
commerce, retailing travel products and providing distribution and technology
solutions for the travel industry. More information about Sabre Holdings is
available at

Frontier Airlines