Frontier Airlines Taps Sabre Airline Solutions for New Generation Reservations Suite

DENVER, April 20 /PRNewswire-FirstCall/ — Frontier Airlines (Nasdaq: FRNT) today announced a multi-year agreement with Sabre Airline Solutions, the industry leader in airline operations technology, for its SabreSonic passenger solution to power its reservations and check-in capabilities along with a broad scope of technology for streamlining its operations and improving revenues.

With SabreSonic, Frontier will have access to real-time passenger data including the customer’s history with Frontier and any EarlyReturns frequent flyer activity, current travel plans and any changes made to an existing reservation. The data can be accessed by Frontier customer service agents via an open-source, Windows-based interface at all customer touch points including the website, reservations, the ticket counter and the gate, providing a seamless customer service experience from the time the customer books the ticket until they arrive at their final destination.

“Simply put, we chose SabreSonic because we believe it is the best suite of tools available for creating a streamlined and efficient customer experience including an improved web-based booking engine,” said Sean Menke, Frontier’s senior vice president of marketing. “This solution is the only one available today that offers an open systems platform which makes it simple for us to train our employees on and to use in our everyday operations. This is key to our on-going efforts to improve our customer service while keeping our operational costs low so that we can continue to offer low fares to our customers.”

“Frontier truly is a new breed of airline that provides great service at low prices, and customers love its value proposition — the result is one of the best growth stories in the airline industry,” said Tom Klein, president of Sabre Airline Solutions. “SabreSonic was built to meet the needs of our current customer base and be flexible enough to facilitate new business models. We made the investments that are paying off today, as opposed to asking our customers to make a leap of faith on long-term future development. We appreciate Frontier’s vision in selecting SabreSonic and the 12 other products from the Sabre Airline Solutions portfolio and are proud to be associated with an emerging leader in the aviation industry.”

Full implementation of the SabreSonic system is scheduled for completion in the first half of 2005, which includes four core modules:

  • SabreSonic Res, which forms the core selling function and provides advanced reservations management capabilities that manage every channel of distribution. SabreSonic Res includes the industry’s leading online booking engine along with shopping and pricing, ticketing and codeshare capabilities all managed from a single, easy-to-use graphical user interface (GUI).
  • SabreSonic Check-In, which provides Frontier a more efficient and customer-friendly process for e-ticketing and other paperless solutions. With e-tickets, passengers can print their boarding passes from home before they leave for the airport, or choose to check-in at Frontier’s airport kiosks, at curbside, at the ticket counter or through a roving agent utilizing a hand-held system for times when check-in lines are longer. In the event of a delay or cancellation, an automated system will help get passengers rebooked to their final destination. This easy-to-use check-in system leverages real-time data at all customer touch points so the reservations agent, the ticket counter or the passenger checking in from home all have access to the same information.
  • SabreSonic Inventory, which leverages open systems technology to ensure revenue integrity through real-time application of inventory controls, while addressing the dramatic growth of flight availability requests. While this provides airlines a huge advantage in their inventory management, it also provides travelers with more itinerary options and the industry’s best real-time availability information.
  • SabreSonic Command, which provides Frontier the only Web-based tool available in the industry that can adapt to evolving industry trends quickly and easily by managing Frontier’s complete passenger solution system from one central location.

Frontier also will leverage the benefit of integrating 12 operational solutions from Sabre Airline Solutions as part of the agreement, including airport resource management optimization, the Traverse loyalty management system, marketing analysis tools and consulting services. This integrated set of tools will enable a seamless flow of information through Frontier’s entire operations, helping to ensure that on the day of travel the right people are at the right place at the right time. In addition, if there are any disruptions, decisions can be made quickly with real-time information, minimizing any inconvenience to the traveler.

About Frontier

Currently in its tenth year of operations, Denver-based Frontier Airlines is the second largest jet service carrier at Denver International Airport with a fleet of 40 aircraft and employing approximately 4,200 aviation professionals. Frontier, in conjunction with Frontier JetExpress operated by Horizon Air, operates routes linking our Denver hub to 37 cities in 22 states spanning the nation from coast-to-coast and to five cities in Mexico. Frontier’s maintenance and engineering department has received the Federal Aviation Administration’s highest award, the Diamond Certificate of Excellence, in recognition of 100 percent of its maintenance and engineering employees completing advanced aircraft maintenance training programs, for five consecutive years. In August 2003, Frontier ranked as one of the “Top 10 Domestic Airlines” as determined by readers of Travel & Leisure magazine. Frontier provides capacity information and other operating statistics on its Web site, which may be viewed at

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s largest provider of software products, reservations and departure control systems and other passenger management systems, and consulting services that help airlines simplify operations and lower costs. Sabre Airline Solutions’ proven leadership is demonstrated by the growing number of airlines that leverage the technology and services: More than 200 airlines worldwide use Sabre Airline Solutions’ broad portfolio of smart solutions for decision-support tools to increase revenues and improve operations. More than 100 airlines worldwide rely on Sabre Airline Solutions for passenger management solutions, with 15 new carriers added and nine carrier renewals for SabreSonic Res advanced reservations in 2003. In addition, more than 100 clients worldwide have turned to Sabre Airline Solutions consulting group for strategic, commercial and operational consulting. More than 500 contracts worldwide were signed in 2003 within Sabre Airline Solutions.

Sabre Holdings Corporation (NYSE: TSGNews) is a world leader in travel commerce, retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at

Source: Frontier Airlines