Flybe is the latest airline to sign a full content agreement with Sabre Travel Network, extending the companies’ partnership for another three years. As part of the deal Flybe has also named Sabre as one of its two preferred global distribution systems (GDSs).
The three-year deal means that Sabre Connected travel agencies around the world will benefit from full access to Flybe’s fares, including all published fares and inventory and the full range of Web fares and content.
The agreement also covers Sabre Holdings’ online travel agency businesses in Europe, including Travelocity and lastminute.com, and European bookings made through the GetThere online corporate travel booking tool.
As part of the deal, Flybe has also signed a marketing agreement with lastminute.com.
Stephen Hobday, Flybe’s head of sales, said: “We are delighted to renew our deal with Sabre Travel Network, which has proved very successful for the Flybe business. The agency distribution channel is important to us and something we are constantly looking to develop. Because of its presence in every channel of travel sales and distribution Sabre is more than simply a GDS for us, it is also a key business partner who can add enormous value to our product distribution.”
Richard Adams, Sabre Travel Network’s senior vice president in EMEA, said: “Access to low cost carriers’ fares is a key requirement of our customers and we are delighted to be able to provide them with enhanced content of one of the key low cost carriers in Europe. The deal also demonstrates how we bring additional distribution value to both airlines and our travel agency customers through ownership of companies like lastminute.com. Through our multi-channel distribution strategy we provide the most efficient marketplace for the buying and selling of travel.”
About Sabre Travel Network
Sabre Travel Network, a Sabre Holdings company, provides access to the world’s leading global distribution system (GDS). The Sabre GDS is a ready-built efficient marketplace that connects suppliers, including hundreds of airlines and thousands of hotels, with more than 50,000 travel agency locations. Suppliers get access through one single connection; travel agents get real time access to thousands of travel products from multiple suppliers through one source integrated into their businesses; consumers get access to a global supermarket of the world’s greatest travel possibilities.
Key brands of Sabre Travel Network include GetThere, the leading Web-based corporate travel reservation technology, and Jurni Network, the unique leisure travel agency consortium that enables members to sell more products from preferred travel suppliers using sophisticated market intelligence.
Sabre Travel Network works closely with sister company Sabre Airline Solutions, the world’s largest provider of products to help airlines market themselves, sell their products, serve their customers and operate more effectively, from planning to execution. The combined portfolio of marketing, sales, distribution, operational and decision-support technology is unique, and of huge value to airlines all over the world.
Sabre Holdings (NYSE: TSG) connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at http://www.sabre-holdings.com.
