First Air Selects SabreSonic Customer Sales and Service to boost reservations, passenger check-in capabilities

System renewal and enhancements to help carrier streamline operations, improve customer service

SOUTHLAKE, Texas, June 2, 2009 – First Air has chosen Sabre Airline Solutions to help the airline grow revenues and optimize customers’ experience through the SabreSonic Customer Sales and Service (CSS) solution.

First Air is the largest carrier serving Canada’s north with 24 destinations in Nunavut, Nunavik (northern Quebec), the Northwest Territories and the Yukon Territory from four southern hubs.

SabreSonic CSS offers airlines the ability to create individualized customer experiences and create new revenue in every distribution channel.

“We chose to renew with Sabre for another five years to extend our nearly 10-year relationship,” said Chris Ferris, vice president, Marketing & Sales of First Air. “We were impressed with their superior graphical user interface as well as the web and kiosk check-in functionality. Both systems will allow First Air to provide superior customer service to Canada’s north.”

First Air believes SabreSonic capabilities, such as airport check-in, passenger self-service and expanded interline e-ticking agreements, will help the carrier enhance productivity while exceeding customers’ expectations with superior customer service. The airline also said the variety and versatility of the SabreSonic CSS system, Sabre Airline Solutions’ commitment to customer satisfaction, and the SabreSonic customer community product were significant factors in its selection of Sabre.

“SabreSonic CSS’ comprehensive capabilities provide First Air with the tools and support our customers need,” said Ferris. “It is important for us to ensure our systems integrate well, without having to commit additional time and resources to make it work. This allows us to focus on excellent customer service experiences by giving our employees industry leading tools to provide “You First” service.”

First Air is a member of Sabre Airline Solutions’ advanced customer community, a forum for member airlines to collaborate with each other to help drive the investment prioritization of Sabre’s technology projects. The community includes streamlined access to the full breadth and depth of Sabre’s solution resources as well as consistent customer care and delivery practices.

“First Air’s selection of SabreSonic CSS clearly demonstrates that our solution supports the needs of First Air while also enabling them to continue to provide superior service to their customers,” said Jim Barlow, senior vice president, Passenger Solutions for Sabre Airline Solutions. “SabreSonic CSS is the most progressive, comprehensive customer sales and service solution in the industry. Value is realized for our customers, as First Air has recognized, through cost reductions, revenue growth, and a seamless customer experience.”

About Sabre Airline Solutions

The world’s leading provider of integrated solutions and services for airlines and airports, Sabre Airline Solutions helps companies generate more revenue by optimizing performance in 14 key areas of airline operations. More than 300 leading carriers and over 100 airports use Sabre Airline Solutions to better market their schedules, sell their products, serve their customers and operate efficiently. Sabre Airline Solutions was founded in 1960. For more information on Sabre Airline Solutions, please visit