DALLAS–(BUSINESS WIRE)–March 29, 2007–When almost twenty fans
of your brand have already taken the liberty of creating a MySpace
profile for you, it is an encouraging sign that when you do one
yourself, it will be well received. And that is exactly what has
happened with Click Here’s latest online effort to showcase travel
giant Travelocity’s beloved ad icon, The Roaming Gnome –
http://www.myspace.com/roaminggnome.
It is not all about fun and games, however. Travelocity’s foray
into MySpace with The Roaming Gnome was made with increases in
traffic, bookings and brand loyalty/buzz, as well as exposure to new
audiences, clearly in mind.
“Because of MySpace’s popularity and its far-reaching social
tentacles through features like ‘add a friend’ and bulletins, we were
intent to pursue this venture with our client,” said Pete Lerma,
Principal of Click Here. “The viral implications alone leave one, in
the words of The Roaming Gnome himself, ‘giddy with delight.'”
Case in point: with minimal hype following the profile’s soft
launch, The Roaming Gnome quickly amassed more than 3,300 friends (and
counting).
To help keep the brand top of mind in the social networking space,
The Roaming Gnome’s profile has an array of features for his friends
to enjoy, including downloadable icons, wallpapers and profile skins;
videos; ringtones; games; a search/booking widget; and access to the
Gnome store on Travelocity. Additionally, The Roaming Gnome will
actively communicate with his friends via regular blog entries and
bulletins.
“With a solid, well-loved brand like Travelocity and the social
pervasiveness of MySpace, this campaign just made sense,” said Deborah
Italiano, vice president of marketing, Travelocity. “Travelocity is
thrilled to be into the world of MySpace, and we are equally excited
about the early buzz that the campaign is generating.”
About Travelocity
Travelocity(R) is committed to being the traveler’s champion –
before, during and after the trip – and is the only online travel
company that guarantees not just the price, but the entire travel
experience – see http://www.travelocity.com/guarantee for details.
This customer-driven focus, backed by 24/7 live phone support, great
prices and powerful shopping technology, has made Travelocity the
sixth largest travel agency – booking $10.1 billion in travel
worldwide in 2006. Based in Southlake, Texas, Travelocity also owns
and operates Travelocity Business(R) for corporate travelers,
lastminute.com, a leader in European online travel, and ZUJI, a leader
in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings
Corporation (NYSE:TSG), a world leader in travel commerce.
About Click Here
Established in 1995, Click Here is a veteran in interactive
marketing. As the interactive division of The Richards Group, Click
Here builds brands online using an integrated mix of strategy,
marketing and technology. The agency currently provides services for
such notable clients as the Florida Department of Citrus, Hyundai,
Fruit of the Loom and Thomasville. Total billings for the agency were
$94 million in 2006. Click Here can be found on the Web at
www.clickhere.com.
CONTACT: Click Here
Christy Wright, 214-891-5380
cwright@clickhere.com
or
Travelocity
Joel Frey, 682-605-2178
joel.frey@travelocity.com
SOURCE: Travelocity