DALLAS–(BUSINESS WIRE)–March 29, 2007–When almost twenty fans of your brand have already taken the liberty of creating a MySpace profile for you, it is an encouraging sign that when you do one yourself, it will be well received. And that is exactly what has happened with Click Here’s latest online effort to showcase travel giant Travelocity’s beloved ad icon, The Roaming Gnome – http://www.myspace.com/roaminggnome.
It is not all about fun and games, however. Travelocity’s foray into MySpace with The Roaming Gnome was made with increases in traffic, bookings and brand loyalty/buzz, as well as exposure to new audiences, clearly in mind.
“Because of MySpace’s popularity and its far-reaching social tentacles through features like ‘add a friend’ and bulletins, we were intent to pursue this venture with our client,” said Pete Lerma, Principal of Click Here. “The viral implications alone leave one, in the words of The Roaming Gnome himself, ‘giddy with delight.'”
Case in point: with minimal hype following the profile’s soft launch, The Roaming Gnome quickly amassed more than 3,300 friends (and counting).
To help keep the brand top of mind in the social networking space, The Roaming Gnome’s profile has an array of features for his friends to enjoy, including downloadable icons, wallpapers and profile skins; videos; ringtones; games; a search/booking widget; and access to the Gnome store on Travelocity. Additionally, The Roaming Gnome will actively communicate with his friends via regular blog entries and bulletins.
“With a solid, well-loved brand like Travelocity and the social pervasiveness of MySpace, this campaign just made sense,” said Deborah Italiano, vice president of marketing, Travelocity. “Travelocity is thrilled to be into the world of MySpace, and we are equally excited about the early buzz that the campaign is generating.”
About Travelocity
Travelocity(R) is committed to being the traveler’s champion – before, during and after the trip – and is the only online travel company that guarantees not just the price, but the entire travel experience – see http://www.travelocity.com/guarantee for details. This customer-driven focus, backed by 24/7 live phone support, great prices and powerful shopping technology, has made Travelocity the sixth largest travel agency – booking $10.1 billion in travel worldwide in 2006. Based in Southlake, Texas, Travelocity also owns and operates Travelocity Business(R) for corporate travelers, lastminute.com, a leader in European online travel, and ZUJI, a leader in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings Corporation (NYSE:TSG), a world leader in travel commerce.
About Click Here
Established in 1995, Click Here is a veteran in interactive marketing. As the interactive division of The Richards Group, Click Here builds brands online using an integrated mix of strategy, marketing and technology. The agency currently provides services for such notable clients as the Florida Department of Citrus, Hyundai, Fruit of the Loom and Thomasville. Total billings for the agency were $94 million in 2006. Click Here can be found on the Web at www.clickhere.com.
CONTACT: Click Here
Christy Wright, 214-891-5380
cwright@clickhere.com
or
Travelocity
Joel Frey, 682-605-2178
joel.frey@travelocity.com
SOURCE: Travelocity
