Canadian travel agents select Sabre as top GDS in Baxter Travel Media’s 15th annual Agents’ Choice Awards

TORONTO, July 9, 2014 – Sabre Corporation (NASDAQ: SABR) is pleased to announce that its Global Distribution System (GDS) was recognized by Baxter Travel Media and travel agents throughout Canada as part of its 15th annual Agents’ Choice Awards.

Winners in the Annual Agents’ Choice Awards were determined by votes from 5,251 travel agents across the country, who cast their ballots for their travel industry favorites. The GDS category was one of 28 categories available for agents’ votes.

“First, we want to thank all of the agents who voted for Sabre – the trust you put into us every day is very meaningful to all of us. We will continue to work with you to find new and different ways we can positively impact your business.  We appreciate your loyalty and partnership,” said Jamie McNair, Sabre Travel Network, Canada vice president and general manager.

Sabre finished with a total of 5,402 points to take the top spot nationally; with the largest vote population coming from agents’ in Ontario.

“We are honored to be voted favorite GDS in Canada; it reflects on our long-standing commitment to this market, and we are very grateful for this recognition.  We are so pleased and proud to serve Canadian travel agents by providing them with best-in-class tools and software to help them succeed.  We will continue to bring the best solutions to both suppliers and travel buyers as part of Sabre’s travel marketplace,” McNair stated.

The Canadian marketplace has supported Sabre for over 25 years and has been the one market outside of the U.S. where Sabre has done business the longest. Agents’ positive impressions of the Sabre travel marketplace include comments about the Sabre Red Workspace’s “friendly interface and Sabre’s efficient customer service.”


About Sabre

Sabre ® Corporation is a leading technology provider to the global travel and tourism industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, such as passenger and guest reservations, revenue management, and flight, network and crew management. Sabrealso operates a leading global travel marketplace, processing over $100 billion of estimated travel spend in 2013 by connecting travel suppliers to their most valued customers, the business traveler.  Headquartered in Southlake, Texas, USA, Sabre operates offices in approximately 60 countries around the world.

About Baxter Travel Media

Baxter Travel Media is the largest, most-trusted provider of travel industry news and information in Canada. For 45 years, we’ve proudly served the industry with our flagship magazines Canadian Travel Press and Travel Courier, and a stable of supporting publications, products and services. We deliver the news and information that Canadian travel industry professionals rely on; in the convenient, innovative format they need it – print, digital, e-news, webinars, and social media. Each spring, travel agents across Canada choose their industry favorites in 26 categories from Adventure Operator to Travel Supplier Web Site, in Baxter Travel Media’s annual Agents’ Choice Awards survey.  This stand-alone supplement, revealing the winners, is our most anticipated supplement of the year.