Bearskin Airlines introduces branded fares in Sabre

SOUTHLAKE, Texas, July 17, 2013 – Bearskin Airlines, a Canadian regional carrier, has introduced Branded Fares to Sabre-connected travel agents in Canada, who can now shop and book the airline’s unique fare families. Using Sabre’s Branded Fares solution, the airline is able to market its products consistently with its own website, while ensuring efficient access to the airline’s enhanced fare options, Fixed, Flex and Liberty, in the Sabre travel marketplace. “Bearskin Airlines offers the fastest, most efficient way to travel between the cities we serve in northern Ontario, and our enhanced fare options will give  travelers another reason to choose Bearskin,” said Ron Hell, director of marketing and sales for Bearskin Airlines.  “Whether a traveler desires premium service and flexibility or our most affordable fare, our brands will meet their individual needs and we are excited to extend these to our valuable Sabre travel agents.” The Sabre Branded Fares solution allows airlines to package and brand a variety of fares featuring different attributes that travelers value. Consistently displaying its fares in all shopping channels allows Bearskin Airlines to capitalize on its marketing efforts while enhancing their fare structure. Sabre’s Branded Fares is a win-win because it helps set Bearskin Airlines apart in today’s highly competitive marketplace while enabling Sabre-connected agents in Canada to efficiently shop, book and manage the airline’s fare families, all fully integrated into the Sabre Red Workspace,” said Shelly Terry, vice president, Sabre Travel Network Supplier Merchandising.