Avianca signs distribution agreement with Sabre Travel Network to strengthen ticket sales

SOUTHLAKE, Texas, Jan. 21, 2010  –  Avianca has signed a multi-year, full-content agreement with Sabre Travel Network to offer its fares and inventory to travelers, agencies and corporations worldwide.

 “Avianca believes in the value of the GDS channel.  This channel complements our direct selling efforts and allows us to reach a much larger group of travelers.” said Javier Gaez, commercial vice president of Avianca. “It just makes sense to have our fares easily accessible to our customers wherever they prefer to shop for travel.”

Avianca is committed to providing full content to Sabre Connected travel agencies and corporations.  The Sabre GDS is a premier distribution tool for airlines selling travel in Latin America.  Working with Sabre will contribute to optimizing our sales and enhance access to the corporate market, a crucial customer segment given the higher yields from corporate travelers.

“More travel agencies and corporations partner with Sabre than any other GDS because we deliver the most valued content in the most efficient, cost-effective way,” said Jay Jones, Sabre Travel Network’s senior vice president for the Americas.  “As a result of our agency partnerships, Sabre has a strong presence and large market share throughout Latin America which will give Avianca the best access to all market segments, especially the corporate market.”

###

About Sabre Travel Network

Sabre Travel Network, a Sabre Holdings company, provides the most comprehensive end-to-end solutions for corporate and leisure travel. The Sabre GDS is the foundation for these solutions, providing a ready-built efficient marketplace that connects travel suppliers, including hundreds of airlines and thousands of hotels, with more than 50,000 travel agency locations. Currently, Sabre collectively handles over 70 percent of the BTN 100 bookings.

Key brands of Sabre Travel Network include GetThere, for corporate travel reservation technology; Nexion, a host agency; SynXis, for hotel reservation management, distribution and technology services; E-site marketing, specializing in online business solutions exclusively for the hospitality industry TRAMS, mid- and back-office solutions and marketing services for travel agencies; and TRAMS Marketing Alliance (TMA), a marketing promotions services for leisure travel agencies. Sabre Travel Network also markets TripTailor Vacations, a travel wholesaler providing dynamic packaging for the travel agency marketplace.

Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at http://www.sabre-holdings.com.