Aviacsa signs distribution agreement with Sabre Travel Network to strengthen, broaden ticket sales

SOUTHLAKE, Texas, Jan. 22, 2008 – Aviacsa has signed a multi-year, full-content agreement with Sabre Travel Network to maximize and broaden the airline’s ability to offer its fares and inventory to travelers, agencies and corporations worldwide.

In the highly competitive Mexico market, Aviacsa recognizes that by offering their fares and inventory through the Sabre Travel Network, the world’s largest global distribution (GDS), they will be able to serve travelers in all travel shopping channels.

“Aviacsa believes in the value of the GDS channel because it supplements our direct selling efforts,” said Daniel Martinez, chief commercial officer of Aviacsa. “The Sabre GDS is the premier distribution tool for airlines selling travel in Latin America, particularly Mexico. Working with Sabre will allow us to optimize our sales and enhance access to the corporate market. “

As one of the largest airlines in Mexico, Aviacsa has guaranteed full content to Sabre Connected travel agencies and corporations. The corporate travel segment is crucial to successful airlines as it results in higher yields.

As the world’s largest global distribution system (GDS), Sabre Travel Network provides Aviacsa the ability to reach more leisure and corporate travelers by using a multi-channel distribution strategy.

“Participating in the Sabre GDS is consistent with and complementary to our direct distribution strategy,” Martinez said. “It just makes sense to have our fares easily accessible to our customers where they prefer to shop for travel.”

More than 380 airlines worldwide have full-content travel marketing agreements (TMAs) with Sabre Travel Network.

“More travel agencies and corporations partner with Sabre than another other GDS because we deliver the most valued content in the most efficient, cost-effective way,” said Jay Jones, Sabre Travel Network’s senior vice president for Latin America. “As a result of our agency partnerships throughout Mexico, Sabre has a strong presence and large market share which will give Aviacsa the best access to all market segments of any GDS, especially the corporate market.”

About Sabre Travel Network
Sabre Travel Network, a Sabre Holdings company, provides the most comprehensive end-to-end solutions for corporate and leisure travel. The Sabre GDS is the foundation for these solutions, providing a ready-built efficient marketplace that connects travel suppliers, including hundreds of airlines and thousands of hotels, with more than 50,000 travel agency locations. Currently, Sabre collectively handles over 70 percent of the BTN 100 bookings.

Key brands of Sabre Travel Network include GetThere, for corporate travel reservation technology; Nexion, a host agency; SynXis, for hotel reservation management, distribution and technology services; E-site marketing, specializing in online business solutions exclusively for the hospitality industry TRAMS, mid- and back-office solutions and marketing services for travel agencies; and TRAMS Marketing Alliance (TMA), a marketing promotions services for leisure travel agencies. Sabre Travel Network also markets TripTailor Vacations, a travel wholesaler providing dynamic packaging for the travel agency marketplace.

Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at http://www.sabre-holdings.com.