Aviacsa Becomes First Airline in Mexico to Select Sabre AirMax Revenue Manager

SOUTHLAKE, Texas–(BUSINESS WIRE)–June 12, 2006–Mexico-based
Aviacsa recently selected revenue management technology from Sabre
Airline Solutions, the global leader of software and services for the
airline industry from planning through execution. The new technology,
Sabre AirMax Revenue Manager including Low-Fares Manager modules, will
help maximize the carrier’s revenue potential through more accurate
forecasting and robust inventory controls, and it will be delivered
via Sabre eMergo Web access, an applications service provider delivery

Aviacsa will operate AirMax Revenue Manager in a flight leg and
segment processing mode. In particular, Aviacsa will be able to
utilize the capabilities of Low-Fares Manager modules seamlessly
integrated within AirMax Revenue Manager, providing the industry best
framework for revenue management decision support in a hybrid fare
environment comprising of both traditional and less restricted fares.

AirMax Revenue Manager provides state-of-the-art forecasting and
optimization systems supported with flexible data collection and
reporting as well as an intuitive and easy to use graphical user
interface to help cope with the changes in the marketplace and stay
ahead of competition. The forecasting, optimization and user
interaction processes used to determine the inventory controls fully
support simplified or restriction-free pricing considerations, key to
most low cost carrier models, as well as the airlines that compete
with this segment.

AirMax Revenue Manager is expected to be implemented at Aviacsa
during the third quarter of 2006. The airline, which currently employs
the Sabre Rocade Crew Management System, is the first airline in
Mexico to utilize AirMax Revenue Manager. The move to state-of-the-art
decision-support tools results from the carrier’s need to effectively
compete in the market.

“Our existing relationship with the Sabre Airline Solutions
business and the success we’ve had with its software applications
played a vital role in our decision to implement AirMax Revenue
Manager,” said Daniel Martinez, commercial director for Aviacsa. “The
system’s flexibility, scope and inventory control capabilities are
unmatched in our market and will enable us to effectively compete.”

Airlines around the world are challenged by various types of
competition, and AirMax Revenue Manager supports the most advanced
revenue management practices capable of giving them the edge they need
to prosper.

“Given the increasing levels of competition and all the conditions
affecting airlines, maximizing revenues is essential,” said Steve
Clampett, president of Airline Products and Services for Sabre Airline
Solutions. “Using tools such as AirMax Revenue Manager that help
airlines realize every possible revenue unit is becoming more and more
critical. By taking the lead in moving to advanced inventory controls,
it’s apparent that Aviacsa intends to be not only one of Mexico’s most
successful airlines, but also one of its strongest competitors.”

The revenue enhancement from utilizing AirMax Revenue Manager
including Low-Fares Manager modules is estimated to be between 5
percent to 7 percent, and the system has been successfully implemented
at more than 35 top-tier industry carriers including Air France,
American Airlines, Alaska Airlines, bmi, Copa Airlines, Delta
Airlines, Gulf Air, Japan Airlines, Jet Airways, Malaysia Airlines and

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s
largest provider of products to help airlines market, sell, serve and
operate from planning through execution.

More than 200 airlines use its broad portfolio of decision-support
tools to increase revenues and improve operations, while more than 500
use its leading operational technology. More than 100 airlines rely on
Sabre Airline Solutions for passenger management solutions, while a
similar number have turned to the company’s consulting group for
strategic, commercial and operational advice.

Sabre Holdings (NYSE: TSG) connects people with the world’s
greatest travel possibilities by retailing travel products and
providing distribution and technology solutions for the travel
industry. More information about Sabre Holdings is available at

Sabre Airline Solutions, the Sabre Airline Solutions logo, AirMax,
AirCrews, eMergo and Rocade are trademarks and/or service marks of an
affiliate of Sabre Holdings Corp. All other trademarks, service marks
and trade names are the property of their respective owners. (C) 2005
Sabre Inc. All rights reserved.

    CONTACT: Sabre Airline Solutions
             Kathryn Hayden, 682-605-2252

    SOURCE: Sabre Airline Solutions