Aviacsa Becomes First Airline in Mexico to Select Sabre AirMax Revenue Manager

SOUTHLAKE, Texas–(BUSINESS WIRE)–June 12, 2006–Mexico-based Aviacsa recently selected revenue management technology from Sabre Airline Solutions, the global leader of software and services for the airline industry from planning through execution. The new technology, Sabre AirMax Revenue Manager including Low-Fares Manager modules, will help maximize the carrier’s revenue potential through more accurate forecasting and robust inventory controls, and it will be delivered via Sabre eMergo Web access, an applications service provider delivery method.

Aviacsa will operate AirMax Revenue Manager in a flight leg and segment processing mode. In particular, Aviacsa will be able to utilize the capabilities of Low-Fares Manager modules seamlessly integrated within AirMax Revenue Manager, providing the industry best framework for revenue management decision support in a hybrid fare environment comprising of both traditional and less restricted fares.

AirMax Revenue Manager provides state-of-the-art forecasting and optimization systems supported with flexible data collection and reporting as well as an intuitive and easy to use graphical user interface to help cope with the changes in the marketplace and stay ahead of competition. The forecasting, optimization and user interaction processes used to determine the inventory controls fully support simplified or restriction-free pricing considerations, key to most low cost carrier models, as well as the airlines that compete with this segment.

AirMax Revenue Manager is expected to be implemented at Aviacsa during the third quarter of 2006. The airline, which currently employs the Sabre Rocade Crew Management System, is the first airline in Mexico to utilize AirMax Revenue Manager. The move to state-of-the-art decision-support tools results from the carrier’s need to effectively compete in the market.

“Our existing relationship with the Sabre Airline Solutions business and the success we’ve had with its software applications played a vital role in our decision to implement AirMax Revenue Manager,” said Daniel Martinez, commercial director for Aviacsa. “The system’s flexibility, scope and inventory control capabilities are unmatched in our market and will enable us to effectively compete.”

Airlines around the world are challenged by various types of competition, and AirMax Revenue Manager supports the most advanced revenue management practices capable of giving them the edge they need to prosper.

“Given the increasing levels of competition and all the conditions affecting airlines, maximizing revenues is essential,” said Steve Clampett, president of Airline Products and Services for Sabre Airline Solutions. “Using tools such as AirMax Revenue Manager that help airlines realize every possible revenue unit is becoming more and more critical. By taking the lead in moving to advanced inventory controls, it’s apparent that Aviacsa intends to be not only one of Mexico’s most successful airlines, but also one of its strongest competitors.”

The revenue enhancement from utilizing AirMax Revenue Manager including Low-Fares Manager modules is estimated to be between 5 percent to 7 percent, and the system has been successfully implemented at more than 35 top-tier industry carriers including Air France, American Airlines, Alaska Airlines, bmi, Copa Airlines, Delta Airlines, Gulf Air, Japan Airlines, Jet Airways, Malaysia Airlines and TAM.

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s largest provider of products to help airlines market, sell, serve and operate from planning through execution.

More than 200 airlines use its broad portfolio of decision-support tools to increase revenues and improve operations, while more than 500 use its leading operational technology. More than 100 airlines rely on Sabre Airline Solutions for passenger management solutions, while a similar number have turned to the company’s consulting group for strategic, commercial and operational advice.

Sabre Holdings (NYSE: TSG) connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at http://www.sabre-holdings.com.

Sabre Airline Solutions, the Sabre Airline Solutions logo, AirMax, AirCrews, eMergo and Rocade are trademarks and/or service marks of an affiliate of Sabre Holdings Corp. All other trademarks, service marks and trade names are the property of their respective owners. (C) 2005 Sabre Inc. All rights reserved.

    CONTACT: Sabre Airline Solutions
             Kathryn Hayden, 682-605-2252

    SOURCE: Sabre Airline Solutions