ATA Selects Sabre Airline Solutions to Help Streamline its Resources

    SOUTHLAKE, Texas--(BUSINESS WIRE)--Aug. 9, 2004--

    ATA Joins a Growing Number of Low-Cost Carriers Using the Sabre
        Streamline Resource Management Suite to Efficiently and
                   Cost-Effectively Manage Resources

ATA Airlines, the 10th largest U.S.-based airline, recently
selected the Sabre Streamline Resource Management Suite from Sabre
Airline Solutions, the industry leader in airline operations
technology, to increase its operational efficiency by optimally
planning and allocating employee resources.

ATA will utilize the following modules of the Streamline suite:
the Sabre StaffPlan staff forecasting and planning system, Sabre
StaffAdmin employee tracking and assignment system, and the Sabre
StaffManager automated staff allocation system.

“We wanted a complete resource management system that could help
us plan and manage employee resources,” said Doug Yakola, vice
president of station operations for ATA. “The solution had to be
flexible and adaptable not only to address our current needs, but also
our future business goals. Our primary goal was to find a partner that
had the experience and ability to tailor a product for our needs, yet
still meet our absolute requirement to do so in the most cost
efficient way possible. After an intensive evaluation, the Streamline
suite was proven to offer the solution that best fits our needs.”

The Streamline suite represents a comprehensive solution for staff
resource management. The suite helps airlines continue to grow while
maintaining cost leadership through operational efficiency, integrated
systems, and optimal resource planning and allocation. The Streamline
suite helps airlines automate staffing processes so that airline
personnel can focus on making faster, more accurate decisions rather
than spending time processing data.

Currently, more than 35 customers around the world — including
the U.S. Transportation Security Administration, bmi and Cathay
Pacific Airways — utilize tools from the Streamline suite. In the
last six months, low-cost carriers such as Frontier Airlines and
WestJet have selected modules of the Streamline suite to help automate
their resource allocation process.

“The necessity to improve operational efficiencies as they relate
to resource planning is increasingly evident as the LCCs continue to
grow their business,” said Steve Clampett, president of Airline
Products and Services for Sabre Airline Solutions. “Growth can bring
new challenges, and the LCCs are seeking proven, integrated technology
like the Streamline suite to continue to drive improved resource
utilization to maintain their cost advantage without introducing

The Streamline suite has proven return on investment for existing
customers, which include:

    --  The StaffPlan system: reduces staffing requirements by up to
        25 percent through improved shift schedules and improves staff
        utilization by up to seven percent through increased

    --  The StaffAdmin system: provides improvements of up to five
        percent in staff utilization through improved rostering and
        improves administrative staff productivity by up to 20

    --  The StaffManager system: reduces flight delay costs by up to
        five percent and improves utilization of staff and resources
        by up to 25 percent.

“The need for carriers to incorporate technology to help them work
smarter and faster in an extremely competitive environment will only
continue,” Clampett said. “The Streamline suite has proven its value
to help companies focus resources on the tasks that matter most and
bring the best value to their traveling customers.”

About ATA Airlines

Now celebrating its 31st year of operation, ATA is the nation’s
10th largest passenger carrier (based on revenue passenger miles) and
is one of the nation’s largest low fare carriers. ATA has one of the
youngest, most fuel-efficient fleets among the major carriers,
featuring the new Boeing 737-800 and 757-300 aircraft. The airline
operates significant scheduled service from Chicago-Midway, Hawaii,
Indianapolis, New York and San Francisco to more than 40 business and
vacation destinations. Stock of the company’s parent company, ATA
Holdings Corp., is traded on the Nasdaq Stock Exchange under the
symbol “ATAH.” For more information about the company, visit the Web
site at

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s
largest provider of software products; reservations, departure control
systems and other passenger management systems; and consulting
services that help airlines simplify operations and lower costs. Sabre
Airline Solutions’ proven leadership is demonstrated by the growing
number of airlines that leverage the technology and services: More
than 200 airlines worldwide use Sabre Airline Solutions’ broad
portfolio of smart solutions for decision-support tools to increase
revenues and improve operations. More than 100 airlines worldwide rely
on Sabre Airline Solutions for passenger management solutions, with 15
new carriers added and nine carrier renewals for SabreSonic Res
advanced reservations in 2003. In the first half of 2004, six new
carriers signed up the new generation passenger solution, and another
three carriers renewed contracts. In addition, more than 100 clients
worldwide have turned to Sabre Airline Solutions consulting group for
strategic, commercial and operational consulting. More than 500
contracts worldwide were signed in 2003 within Sabre Airline Solutions
and nearly 400 have been signed in the first half of 2004.

Sabre Holdings Corporation (NYSE:TSG) is a world leader in travel
commerce, retailing travel products and providing distribution and
technology solutions for the travel industry. More information about
Sabre Holdings is available at

Sabre Airline Solutions, the Sabre Airline Solutions logo, Sabre
Streamline Resource Management Suite, Sabre StaffPlan, Sabre
StaffAdmin, Sabre StaffManager and SabreSonic are trademarks and/or
service marks of an affiliate of Sabre Holdings Corporation. All other
trademarks, service marks and trade names are the property of their
respective owners. (C) 2004 Sabre Inc. All rights reserved.

    CONTACT: Sabre Airline Solutions, Southlake
             Kathryn Hayden, 682-605-2252

    SOURCE: Sabre Airline Solutions