Aloha Selects SabreSonic Solution to boost reservations, passenger check-in capabilities

New system to help carrier streamline operations, improve customer service

SOUTHLAKE, Texas, November 29, 2007 – Aloha Airlines has chosen Sabre Airline Solutions, the global leader of software and services for the airline industry from planning to execution, to help the airline grow revenues and optimize customers’ experience through the SabreSonic suite, a customer sales and service solution at the industry forefront.

The SabreSonic suite is a comprehensive, modern solution that helps airlines attain their top priorities, delivering an advanced customer-focused solution that also drives revenue performance. From powerful multi-channel sales to efficient customer service, a superior customer experience and comprehensive reporting and analysis, the SabreSonic suite offers the operational flexibility Aloha needs in today’s competitive marketplace.

“We were impressed with Sabre Airline Solutions’ proven track record in North America,” said Mike Malik, chief information officer of Aloha Airlines. “Their commitment to quality and service excellence assured us Sabre Airline Solutions would support us effectively not only through implementation, but throughout our entire partnership. Sabre Airline Solutions’ devotion to continuous product improvement, as illustrated by the SabreSonic solution, also made us feel secure that the system will continue to meet our needs for our planned growth.”

Aloha believes SabreSonic capabilities, such as Automated Exchange and Refund, Frequent Traveler Profiles, Automated e-Mail Notification and many other features, will help the carrier to enhance productivity while exceeding customers’ expectations with superior customer service. The airline also said the variety and versatility of the SabreSonic system, Sabre Airline Solutions’ commitment to customer satisfaction, and the SabreSonic community product governance model were significant factors in selecting the SabreSonic solution.

“We chose the SabreSonic solution because its comprehensive capabilities provide Aloha Airlines with the tools and support we were looking for, and we realize Sabre Airline Solutions is committed to continuous improvement,” said Malik of Aloha Airlines. “It was also important to have a solution that will integrate well with our other systems, so we will not need to commit additional time and resources to make it work for our operations.”

Aloha will now become a member of Sabre Airline Solutions’ advanced customer community, a forum for member airlines to collaborate with each other to help drive the investment prioritization of Sabre’s technology projects. The community includes streamlined access to the full breadth and depth of Sabre Airline Solutions’ solution resources as well as consistent customer care and delivery practices.

“Aloha’s decision to select the SabreSonic solution clearly demonstrates that our solution not only meets the current needs of an airline but also supports an airline’s desire to grow and innovate,” said Jim Barlow, senior vice president, SabreSonic solutions for Sabre Airline Solutions. “The SabreSonic solution is the most progressive, comprehensive customer sales and service solution in the industry. Value is realized for our customers, as Aloha has recognized, through cost reductions, revenue growth, and a seamless customer experience.”

Aloha Airlines has been serving Hawaii for more than 60 years. The Honolulu-based airline also provides convenient connections between Hawaii and points in California and Nevada. Aloha is consistently ranked among the top U.S. airlines for on-time arrivals and fewest complaints in U.S. Government Air Travel Consumer Reports.

About Sabre Airline Solutions
Sabre Airline Solutions, a Sabre Holdings company, is the world’s largest provider of smart, proven, bankable products to help airlines market, sell, serve and operate from planning to execution. The company provides unmatched breadth and depth of integrated, dynamic business solutions delivered by experts to reduce airlines’ costs, increase revenue and optimize the customer experience.

More than 250 airlines use its broad portfolio of 112 decision-support tools to increase revenues and improve operations. More than 100 airlines rely on Sabre Airline Solutions for passenger management solutions, while a similar number have turned to the company’s consulting group for strategic, commercial and operational advice. More than 650 contracts worldwide were signed in 2006 for Sabre Airline Solutions’ leading technology solutions. Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at

Sabre Airline Solutions, the Sabre Airline Solutions logo, and SabreSonic are trademarks and/or service marks of an affiliate of Sabre Holdings Corporation. All other trademarks, service marks, and trade names are the property of their respective owners.