Aloha Chooses Sabre Airline Solutions for Greater Efficiency

Sabre’s Four Solutions Designed to Reduce Aloha’s Operating Costs, Improve Revenues

SOUTHLAKE, Texas–(BUSINESS WIRE)–Aug. 14, 2007–Aloha Airlines has turned to Sabre Airline Solutions, the global leader of software and services for the airline industry from planning to execution, to assist the Honolulu-based carrier’s continuing efforts to improve its bottom line and secure a competitive advantage.

Bracing for expansion, Aloha has asked Sabre Airline Solutions to provide four technology solutions — the Sabre Flight Control Suite, the Sabre Streamline StaffPlan system, the Quasar passenger revenue accounting system and the Sabre Qik Business Processing Solutions — all of which are designed to either reduce an airline’s operating costs or improve revenues.

“Now more than ever, it’s vital that Aloha Airlines invests in technology to streamline our operations and to maximize the use of our resources,” said Aloha Airlines CIO Mike Malik. “Sabre’s proven technology solutions will create the efficiencies we need to allow us to be successful in today’s competitive airline environment.”

Aloha emerged from bankruptcy in February 2006 with an enviable low-cost structure; however the carrier faces intense competition in its key inter-island and trans-Pacific markets. This has prompted Aloha to partner with Sabre Airline Solutions to cut costs and increase revenues.

As an example, Aloha implemented the Flight Control suite to improve efficiencies of flight operations, crew management and real-time monitoring of crew qualifications. With a strong orientation toward a North American style of operations and more suited to the airline’s needs, the Flight Control suite was selected by Aloha to replace its previous system.

The StaffPlan system uses the input of Aloha’s flight schedules to accurately determine employee gate agent and ramp personnel staffing levels. The program significantly reduces an airline’s operating costs by reducing the time and effort required for planning and budgeting airport personnel.

The Quasar system will provide Aloha with immediate collection of e-ticketing data and proration of interline e-tickets. The Quasar system offers more robust revenue accounting and reporting functionality and quicker access to data for measuring revenue and sales performance. Using the Quasar system, an airline such as Aloha can expect increased revenue recoveries from audits totaling between 0.5 percent to 1 percent of its annual revenue, compared to manual systems. The availability of marketing information will support additional financial gains.

Aloha will leverage the Qik solutions’ booking and check-in interfaces to improve productivity and customer service for its reservations and airport agents. Sabre clients have credited the Qik solutions with cost savings in a variety of efforts including up to 8 percent in improved productivity, 30 percent reduction in new hire training and an 8 percent reduction in telecommunications expenses.

“We are looking forward to partnering with Aloha during its recovery by delivering value to support its technology and operational initiatives,” said Steve Clampett, president of Sabre Airline Solutions. “Aloha has been a long-term customer using Sabre’s pricing and revenue management systems, and we look forward to supporting other aspects of its airline operations.”

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s largest provider of smart, proven, bankable products to help airlines market, sell, serve and operate from planning to execution. The company provides unmatched breadth and depth of integrated, dynamic business solutions delivered by experts to reduce airlines’ costs, increase revenue and optimize the customer experience.

More than 250 airlines use its broad portfolio of 112 decision-support tools to increase revenues and improve operations. More than 100 airlines rely on Sabre Airline Solutions for passenger management solutions, while a similar number have turned to the company’s consulting group for strategic, commercial and operational advice. More than 650 contracts worldwide were signed in 2006 for Sabre Airline Solutions’ leading technology solutions.

Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at

Sabre Airline Solutions and the Sabre Airline Solutions logo are trademarks and/or service marks of an affiliate of Sabre Holdings Corp. All other trademarks, service marks, and trade names are the property of their respective owners.

About Aloha Airlines

Aloha recently marked its 60th anniversary, recalling the carrier’s first revenue flight in 1946 between Honolulu and Hilo via Maui. Today, Aloha serves the islands of Oahu, Maui, Kauai and the Big Island of Hawaii with comfortable, full-size Boeing jets and convenient flights throughout the day. Aloha also offers transpacific service between the Islands and Oakland, Sacramento, Orange County, San Diego, Las Vegas and Reno.

Hawaii’s Favorite Airline, Aloha was voted Best Inter-island Airline by the readers of Hawaii’s largest daily newspaper. Aloha’s transpacific service has consistently received high ratings in readers’ polls by Conde Nast Traveler, Travel+Leisure, and Zagat Survey. Aloha Airlines is also the leader in air cargo and aviation contract services in the State of Hawaii.

CONTACT: Sabre Holdings
Media Contact:
Nancy St. Pierre, 682-605-3864