Aloha Airlines Leverages Proven Sabre Airline Solutions Web and PC Access for Affordable Delivery to Key Operational Systems

New Agreement Provides Pricing Flexibility, Improved Revenue for Passenger and Group Sales, Optimized Fares Management Capabilities and Integration of Core Flight Scheduling Functions

SOUTHLAKE, Texas, Apr 6, 2004 /PRNewswire via COMTEX/ — Sabre Airline Solutions
announced today that Aloha Airlines has selected the company’s revenue and
fares management solutions provided through its applications service provider
(ASP) delivery option to leverage an integrated solution for pricing analysis
and flexibility. In addition, the airline has implemented revenue management
for passenger and group sales with a PC-based planning and scheduling system
to improve the carrier’s aircraft utilization. Terms of the agreement were
not disclosed.

For the revenue and fares management solutions, Aloha is implementing
Sabre Airline Solutions’ AirMax Revenue Manager, AirMax Group Manager and
AirPrice Fares Manager solutions, scheduled for completion in June 2004.
These solutions will enable Aloha to selectively price and revenue manage
passenger bookings, adjust inventories and prices up to and including the day
of operation in response to demand, and improve profitability through more
effective fares management. The new systems will be delivered through the
Sabre eMergo Web-enabled and dedicated network solutions, the company’s ASP
delivery method. eMergo provides Aloha access to the productivity tools
utilized by larger airlines, while ensuring a lower total cost of ownership by
eliminating upfront hardware costs.

In addition, Aloha Airlines has implemented PC AirFlite a powerful, PC-
based, desktop system that gives flight schedulers comprehensive tools during
all stages of the schedule development process. The system helps the airline
seamlessly integrate core flight scheduling functions such as scheduling,
aircraft utilization analysis and code share management in order to improve
accuracy and reduce schedule development efforts. Since PC AirFlite runs on a
PC, hardware costs are minimal and existing hardware may often be used.

“These products will enable Aloha to grow, streamline our operations and
compete effectively,” said Randy Laser, vice president at Aloha Airlines. “We
gain performance-enhancing capabilities without having to resort to costly
infrastructure upgrades. By choosing the eMergo delivery model, we avoid
major upfront costs and better position ourselves to focus resources on our
core operations.”

The agreement with Sabre Airline Solutions demonstrates Aloha’s continued
investment in new and leading technology to drive its expansion strategy while
increasing profitability.

“This successful partnership is based on our appreciation for Sabre
Airline Solutions’ proven track record of delivering strong return on
investment,” continued Laser. “The stability and integrity of Sabre Airline
Solutions’ systems across the airline industry certainly played a significant
role in our decision.”

Steve Clampett, president of Airline Products and Services for Sabre
Airline Solutions explained that the company’s investment philosophy is
centered on providing technology that does match the needs of the airlines.

“Sabre Airline Solutions is fortunate because we have the infrastructure
to make investments in technology that many of the niche players in the market
cannot make,” said Clampett. “But it is the combination of having the
resources to make the investments and then making sure these investments are
the right investments and are customer centric that is core to our ability to
provide smart solutions to our airline community of customers.”

Aloha Airlines has been an innovator in inter-island travel and is
continuing the same trend on its trans-Pacific and international routes.

According to Sabre Airline Solutions, the successful implementation and
use of the suite of products alone can deliver up to five percent improvement
in a carrier’s revenue. This includes a typical three percent to five percent
gain for AirMax Revenue Manager, a one percent to three percent gain for
AirPrice system, and an additional one percent gain for integration of these

“As Aloha strives for growth, both in market share and revenues, the Sabre
Airline Solutions systems they have chosen provide a strong and integrated
approach to adopting leading-edge technology to improve business performance,”
said Laser. “While Aloha has been ahead of the curve regionally in several
categories, this move improves and solidifies Aloha’s path to true industry

About Aloha Airlines

Founded in 1946, Aloha operates an average of 145 daily flights with a
fleet of Boeing 737 jets. Aloha serves all of Hawaii and West Coast cities of
Burbank, Oakland, Orange County and Sacramento, Calif.; Las Vegas and Reno,
Nev.; Phoenix, Ariz.; Vancouver, Canada; and destinations in the Central and
South Pacific. The airline’s outstanding in-flight service was recently
recognized as the first place Diamond Award winner in international
competition conducted by Onboard Services magazine. Aloha provides an
enhanced level of in-flight service on its transpacific flights. Passengers
in both First and Coach Class enjoy Hawaii Regional Cuisine dishes created by
acclaimed Master Chef Alan Wong, whose Honolulu restaurant has been rated
among the Top 10 restaurants in the United States by Gourmet magazine. Aloha
also offers passengers a complimentary mai-tai cocktail, free headsets for
movie and audio entertainment, and its ever popular warm freshly baked cookies
served with a cold glass of milk. Travelers can choose to earn AlohaPass or
United Mileage Plus miles on every flight. For more information, visit

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s largest
provider of software products, reservations and departure control systems and
other passenger management systems, and consulting services that help airlines
simplify operations and lower costs. Sabre Airline Solutions’ proven
leadership is demonstrated by the growing number of airlines that leverage the
technology and services: More than 200 airlines worldwide use Sabre Airline
Solutions’ broad portfolio of smart solutions for decision-support tools to
increase revenues and improve operations. More than 100 airlines worldwide
rely on Sabre Airline Solutions for passenger management solutions, with
15 new carriers added and nine carrier renewals for SabreSonic Res advanced
reservations in 2003. In addition, more than 100 clients worldwide have
turned to Sabre Airline Solutions consulting group for strategic, commercial
and operational consulting. More than 500 contracts worldwide were signed in
2003 within Sabre Airline Solutions.

Sabre Holdings Corporation (NYSE: TSG) is a world leader in travel
commerce, retailing travel products and providing distribution and technology
solutions for the travel industry. More information about Sabre Holdings is
available at .

Sabre Airline Solutions, the Sabre Airline Solutions logo, PC AirFlite,
AirMax Revenue Manager, AirMax Group Manager, Air Price Fares Manager and
eMergo are trademarks and/or service marks of an affiliate of Sabre Holdings

SOURCE Sabre Airline Solutions

Kathryn Hayden of Sabre Airline Solutions, +1-682-605-2252, or