Alitalia Signs Fares Management Deal With Sabre Airline Solutions

Fifth Largest European Carrier Selects Industry-Leading Tool to Help Maximize
                    Revenues and Maintain Competitive Edge

SOUTHLAKE, Texas, March 2 /PRNewswire/ — A third member of the SkyTeam
alliance, Alitalia Linee Aeree Italiane SPA, has signed a deal with Sabre
Airline Solutions, for its state-of-the-art AirPrice system.

Used by seven of the world’s top 12 airlines, the new system will help
Alitalia maximize its revenues through the tactical and strategic analysis and
management of fares.

The AirPrice system will help pricing analysts examine relative market
data, including competitors’ changes, to make rapid pricing decisions and
maximize Alitalia’s revenues by up to one percent. It complements the six
other Sabre Airline Solutions revenue management and planning tools that
Alitalia already has in place, enabling tight integration among the airline’s
operational systems.

Commenting on the new installation, Gianni Matassa, director Pricing, RM
Systems and Operations, Alitalia said: “We needed to get this capability in
place quickly. Our previous experience with Sabre Airline Solutions proved
that they had the experience and the right technology to get this done. In
addition, their end-to-end offering of technology for airline operations
ensures that we can have a truly integrated solution — boosting operational
productivity and our bottom line.”

Vinay Dube, vice president, Sabre Airline Solutions for the Europe, Middle
East and Africa (EMEA) region, said: “Following our consulting work with
Alitalia, it became clear the carrier needed a new decision-support fares
management system. Our AirPrice tool fit the bill perfectly, as it is so
easily integrated into the existing operations IT systems Alitalia has in

“With over 80 contracts signed in the EMEA region in 2003, this deal
further highlights our unparalleled depth of knowledge and experience in
providing airlines in the region with industry-leading IT solutions,” Dube

About Alitalia

Leading Italian carrier, Alitalia serves 90 destinations across Europe,
America, Africa, the Middle East and Asia. Today, the Alitalia Group has
revenues of about euro 5,000 million and carries 22 million passengers a year,
thanks to a young and efficient fleet of around 180 aircraft and the
commitment of more than 22,000 employees in Italy and abroad. Alitalia offers
millions of passengers throughout the world a unique, instantly recognizable
travel experience based on quality and attention to detail. Taking care of
customers has always played a central role in Alitalia’s activities and
strategies. And for this reason, Alitalia joined SkyTeam in 2001, one of the
largest international alliances whose prestigious Partners include Air France,
Delta Airlines, Aeromexico, Korean Air and CSA. The SkyTeam alliance has more
than 8,000 flights a day to 512 destinations in 114 countries.

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s largest
provider of software products, reservation and departure control systems and
consulting services to help airlines simplify operations and lower costs.
Over 200 airlines worldwide use Sabre Airline Solution’s broad portfolio of
software solutions for decision-support tools to increase revenues and improve
operations. Over 100 airlines worldwide rely on Sabre Airline Solutions for
passenger management solutions, with 15 new carriers added and nine carrier
renewals for SabreSonic Res advanced reservations and departure control
systems in 2003. In addition, more than 100 clients worldwide have turned to
Sabre Airline Solutions consulting group for strategic, commercial and
operational consulting. More than 500 contracts worldwide were signed in 2003
within Sabre Airline Solutions.

Sabre Holdings Corporation (NYSE: TSG) is a world leader in travel
commerce, retailing travel products and providing distribution and technology
solutions for the travel industry. More information about Sabre Holdings is
available at

Sabre Airline Solutions, the Sabre Airline Solutions logo and Sabre
AirPrice are trademarks and/or service marks of an affiliate of Sabre Holdings
Corporation. All other trademarks, service marks, and trade names are the
property of their respective owners.

SOURCE  Sabre Airline Solutions
    -0-                             03/02/2004
    /CONTACT:  Kathryn Hayden of Sabre Airline Solutions, +1-682-605-2252, or /
    /Web site: /

CO:  Sabre Airline Solutions; Alitalia Linee Aeree Italiane SPA; Sabre
     Holdings Corporation
ST:  Texas

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