Alitalia Signs Fares Management Deal With Sabre Airline Solutions

Fifth Largest European Carrier Selects Industry-Leading Tool to Help Maximize
                    Revenues and Maintain Competitive Edge

SOUTHLAKE, Texas, March 2 /PRNewswire/ — A third member of the SkyTeam alliance, Alitalia Linee Aeree Italiane SPA, has signed a deal with Sabre Airline Solutions, for its state-of-the-art AirPrice system.

Used by seven of the world’s top 12 airlines, the new system will help Alitalia maximize its revenues through the tactical and strategic analysis and management of fares.

The AirPrice system will help pricing analysts examine relative market data, including competitors’ changes, to make rapid pricing decisions and maximize Alitalia’s revenues by up to one percent. It complements the six other Sabre Airline Solutions revenue management and planning tools that Alitalia already has in place, enabling tight integration among the airline’s operational systems.

Commenting on the new installation, Gianni Matassa, director Pricing, RM Systems and Operations, Alitalia said: “We needed to get this capability in place quickly. Our previous experience with Sabre Airline Solutions proved that they had the experience and the right technology to get this done. In addition, their end-to-end offering of technology for airline operations ensures that we can have a truly integrated solution — boosting operational productivity and our bottom line.”

Vinay Dube, vice president, Sabre Airline Solutions for the Europe, Middle East and Africa (EMEA) region, said: “Following our consulting work with Alitalia, it became clear the carrier needed a new decision-support fares management system. Our AirPrice tool fit the bill perfectly, as it is so easily integrated into the existing operations IT systems Alitalia has in place.

“With over 80 contracts signed in the EMEA region in 2003, this deal further highlights our unparalleled depth of knowledge and experience in providing airlines in the region with industry-leading IT solutions,” Dube concluded.

About Alitalia

Leading Italian carrier, Alitalia serves 90 destinations across Europe, America, Africa, the Middle East and Asia. Today, the Alitalia Group has revenues of about euro 5,000 million and carries 22 million passengers a year, thanks to a young and efficient fleet of around 180 aircraft and the commitment of more than 22,000 employees in Italy and abroad. Alitalia offers millions of passengers throughout the world a unique, instantly recognizable travel experience based on quality and attention to detail. Taking care of customers has always played a central role in Alitalia’s activities and strategies. And for this reason, Alitalia joined SkyTeam in 2001, one of the largest international alliances whose prestigious Partners include Air France, Delta Airlines, Aeromexico, Korean Air and CSA. The SkyTeam alliance has more than 8,000 flights a day to 512 destinations in 114 countries.

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s largest provider of software products, reservation and departure control systems and consulting services to help airlines simplify operations and lower costs. Over 200 airlines worldwide use Sabre Airline Solution’s broad portfolio of software solutions for decision-support tools to increase revenues and improve operations. Over 100 airlines worldwide rely on Sabre Airline Solutions for passenger management solutions, with 15 new carriers added and nine carrier renewals for SabreSonic Res advanced reservations and departure control systems in 2003. In addition, more than 100 clients worldwide have turned to Sabre Airline Solutions consulting group for strategic, commercial and operational consulting. More than 500 contracts worldwide were signed in 2003 within Sabre Airline Solutions.

Sabre Holdings Corporation (NYSE: TSG) is a world leader in travel commerce, retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at

Sabre Airline Solutions, the Sabre Airline Solutions logo and Sabre AirPrice are trademarks and/or service marks of an affiliate of Sabre Holdings Corporation. All other trademarks, service marks, and trade names are the property of their respective owners.

SOURCE  Sabre Airline Solutions
    -0-                             03/02/2004
    /CONTACT:  Kathryn Hayden of Sabre Airline Solutions, +1-682-605-2252, or /
    /Web site: /

CO:  Sabre Airline Solutions; Alitalia Linee Aeree Italiane SPA; Sabre
     Holdings Corporation
ST:  Texas

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