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airBaltic enhances choice and personalisation using merchandising technology

Sabre technology helps airBaltic market branded fares to travellers in new ways

airBaltic, the largest airline serving the Baltic region, is increasing the choice and control it offers travellers by introducing new merchandising software from leading travel technology provider Sabre Corporation (NASDAQ: SABR) to help it launch its branded fares. airBaltic, which operates from hubs in Latvia, Lithuania and Estonia, recently introduced a new range of branded fares, which cater for the growing desire for travellers to unbundle each component of an air fare.  With the implementation, Sabre-connected travel agents can now easily view, compare and sell airBaltic Basic, Premium Corporate, Premium, Business Corporate and Business fares – offering travellers more choice and better value, however they choose to book. “airBaltic is a successful regional carrier that competes with both traditional and low-cost airlines operating in and around the Baltics,” said Alessandro Ciancimino, vice president EMEA, supplier commerce, at Sabre. “Offering a superior choice and transparency to its customers over different fare options is a crucial part of airBaltic’s strategy to offer low-fare tickets in a simple and accessible way. Its branded fares offer control for passengers over the types of tickets they buy, helping the airline differentiate itself from its competitors; Sabre’s goal is to help the carrier market and sell these fares in new and exciting ways, through any booking channel.” With its main base at Riga International Airport, airBaltic currently serves 60 destinations carrying 3.5 million passengers per year to its network spanning Europe, Scandinavia, the CIS and the Middle East. “Today’s travellers increasingly look at overall value rather than just the price alone,” said Jouni Juhani Oksanen, Senior Vice President of E-Commerce, Sales and Marketing at airBaltic. “We constantly develop our offering in all booking channels. By enabling our customers to purchase our fares based on what is important to them, we help to satisfy their demands as well as ensure we sell more seats and ancillaries. Improving traveller satisfaction while increasing revenues helps airBaltic maintain its position as one of Northern Europe’s most successful carriers and enables us to offer the best possible experience to our customers.” Sabre’s merchandising technology helps airlines distribute their branded fares to more than 425,000 travel agents and OTAs via Sabre’s travel marketplace. When using the Sabre Red Workspace, travel agents can easily view the ancillaries included within each branded fare, enabling them to present travellers with more transparency, choice and flexibility.  Through the Sabre Red Workspace, agents will also be able to view NDC-based offerings – which airlines are increasingly introducing – in the same way.  


    About Sabre Sabre® Corporation is a leading technology provider to the global travel and tourism industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than $120 billion of estimated travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre operates offices in approximately 160 countries around the world.   About airBaltic airBaltic (AIR BALTIC CORPORATION) is the world’s most punctual airline connecting the Baltic region with 60 destinations in Europe, the Middle East, and the CIS. airBaltic is a joint stock company that was established in 1995. Its primary shareholder is the Latvian state, which holds 80.05% of the stock, while Lars Thuesen holds around 20% through his fully-owned Aircraft Leasing 1 SIA. The airBaltic fleet consists of 31 aircraft – 8 Bombardier CS300s, 11 Boeing 737s and 12 Bombardier Q400Next Gen aircraft. airBaltic has received numerous international awards for excellence, innovative services, and achievements in reshaping its business. In 2012, airBaltic was ranked by Airlinetrends among the Top 10 airlines globally for innovations. In 2017, the airline received the CAPA Regional Airline of the Year awards, while in 2018 airBaltic received the ATW Airline Industry Achievement Award as the Market Leader of the Year. airBaltic achieved the best on-time performance globally in 2014, 2015, 2016 and 2017.

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