Air Malta Responds to Market Forces with Installation of Sabre Airline Solutions’ Revenue Management Suite

2005–European-based carrier Air Malta has announced a multi-year
agreement with Sabre Airline Solutions, the global leader in airline
operations technology, for a revenue management solution that will
help the carrier effectively compete against the growing competition
in the region.

“Due to the increased competition, Air Malta is embracing revenue
management as a way of improving its profitability while reducing
costs,” said Joe Cappello, chief operating officer of Air Malta.
“Having enjoyed the benefits of other Sabre Airline Solutions
technologies and, in particular, the SabreSonic solutions, we are
confident that the revenue management solution will provide us with a
real competitive advantage in the marketplace.

“The bundling of systems and consulting services, aimed at
achieving a quick assimilation of the technology solutions into our
business environment by aligning our business processes with industry
best practices, will deliver positive results from the early stage of
systems implementation.”

The new solutions will be delivered through Sabre eMergo Web
access, an application service provider delivery platform, which will
deliver Air Malta significant cost reductions and efficiency
improvements through an externally hosted solution. By leveraging the
ASP delivery option, Air Malta will be able to access advanced
functionality without the initial implementation costs of an onsite

Products included in the revenue management solution for Air Malta

    --  Sabre AirMax Revenue Manager, an automated revenue management
        system offering three levels of inventory controls.

    --  Sabre AirMax Group Manager, a system designed to help revenue
        management and reservations agents effectively control group
        traffic by utilizing historical and current traffic data.

    --  Sabre AirMax Low Fares Manager, the industry's first revenue
        management solution designed for the low-cost airline market.

“Air Malta’s decision to deploy revenue management as a way of
reducing costs and enhancing revenue follows the trend within Europe,”
said Murray Smyth, Sabre Airline Solutions vice president for Europe,
the Middle East and Africa. “As carriers increasingly compete in a
slow-growth market, Air Malta joins an increasing number of airlines
that are benefiting from the cost savings provided by Revenue Manager
including European carriers such as Cyprus Airways, Alitalia, bmi,
Estonian Air and Air France.”

About Air Malta

Air Malta is Malta’s National Airline. The airline offers
customers a selection of around 45 scheduled destinations to Europe,
North Africa and the Middle East. Air Malta has a fleet of 13 Airbus
and Boeing aircraft configured in business and economy. Air Malta is
in the middle of a four and a half year aircraft fleet replacement
project. By the year 2008, the airline’s fleet will be replaced with
12 new state-of-the-art Airbus planes from the A320 and A319 aircraft
family. By that time the average age of the fleet will go down to 2.7

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s
largest provider of software products; reservations, departure control
systems and other passenger management systems; and consulting
services that help airlines simplify operations and lower costs. Sabre
Airline Solutions’ proven leadership is demonstrated by the growing
number of airlines that leverage the technology and services: More
than 200 airlines worldwide use Sabre Airline Solutions’ broad
portfolio of smart solutions for decision-support tools to increase
revenues and improve operations. More than 500 contracts worldwide
were signed in 2004 for Sabre Airline Solutions’ leading technology
solutions. More than 100 airlines worldwide rely on Sabre Airline
Solutions for passenger management solutions, with eight new carriers
choosing SabreSonic, the first new generation reservations system
offered in the market, in 2004 and six carrier renewals. In addition,
more than 100 clients worldwide have turned to the Sabre Airline
Solutions consulting group for strategic, commercial and operational

Sabre Holdings Corporation (NYSE:TSG) is a world leader in travel
commerce, retailing travel products and providing distribution and
technology solutions for the travel industry. More information about
Sabre Holdings is available at

Sabre Airline Solutions, the Sabre Airline Solutions logo,
SabreSonic, Sabre eMergo, Sabre AirMax are trademarks and/or service
marks of an affiliate of Sabre Holdings Corp. All other trademarks,
service marks and trade names are the property of their respective
owners. (C) 2005 Sabre Inc. All rights reserved.

CONTACT: Sabre Airline Solutions, Southlake
Kathryn Hayden, 682-605-2252
Air Malta
Stephen Gauci, +356 2299228

SOURCE: Sabre Airline Solutions