Air China Selects Sabre for Marketing Information and Data Processing

2006–Sabre Airline Solutions, the leading provider of software and
services to the airline industry from planning to execution, announced
today that Air China, the largest commercial airline in China, signed
an agreement for the company to provide marketing and analytical
technology to analyze booking information to support the carrier’s
marketing, sales, strategic network and planning decisions. This
agreement is the first contract in China for market information data
tapes (MIDT) tools, which analyze global distribution system (GDS)

Air China will process its MIDT data through the Sabre WiseVision
Data Services to turn large volumes of complex booking transactions
from GDSs into mission-critical competitor information that can be
used to make timely and fact-based operational decisions.

“With access to processed global MIDT data through the Data
Services, Air China will have a clear view of total market demand and
true market share in key international markets,” said Mr. Qui Feng,
deputy general manager, Network and Revenue Management Department, Air
China. “This information is critical to support strategic decisions on
our international routes, and also enables calibration and maintenance
of network planning tools such as the Sabre AirFlite Profit Manager,”
he said.

In the world’s fastest growing marketplace, the move by Air China
to employ the latest in business intelligence, paves way for other
emerging airlines in the region to adopt the same standard of
competitive best practice.

“There has never been a better time than now to build accurate
models and forecasts of airline passenger demand in this critical
Chinese market,” said Andrew Powell, vice-president sales, Sabre
Airlines Solutions, APAC. “In today’s competitive environment, an
airline must use every tool possible to gain a marketing or
operational advantage. We are pleased to be a trusted partner of Air
China as it rapidly expands its footprint across the global

As a preferred long-term partner of Sabre Airline Solutions, Air
China has already deployed the Sabre AirFlite Planning and Scheduling
Suite to optimise its flight scheduling operations.

Sabre Airline Solutions is the Asia/Pacific market leader in
aviation technology. The company has experienced rapid growth in China
and is working with the major airlines including Air China, China
Eastern and China Southern. Sabre Airline Solutions recently
established its Asia/Pacific headquarters in Shanghai as part of its
move to advance the company’s strategic business agenda in the world’s
fastest growing market.

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s
largest provider of products to help airlines market, sell, serve and
operate from planning to execution.

More than 200 airlines use its broad portfolio of decision-support
tools to increase revenues and improve operations, while more than 500
use its leading operational technology. More than 100 airlines rely on
Sabre Airline Solutions for passenger management solutions, while a
similar number have turned to the company’s consulting group for
strategic, commercial and operational advice.

Sabre Holdings (NYSE:TSG) connects people with the world’s
greatest travel possibilities by retailing travel products and
providing distribution and technology solutions for the travel
industry. More information about Sabre Holdings is available at

Sabre Airline Solutions, the Sabre Airline Solutions logo,
AirFlite, AirMax and WiseVision are trademarks and/or service marks of
an affiliate of Sabre Holdings Corp. All other trademarks, service
marks and trade names are the property of their respective owners.
(C)2005 Sabre Inc. All rights reserved.

    CONTACT: Sabre Airline Solutions, Southlake
             Media Contact
             Kathryn Hayden, 682-605-2252

    SOURCE: Sabre Airline Solutions