Air China Selects Sabre for Marketing Information and Data Processing

SOUTHLAKE, Texas & SHANGHAI, China–(BUSINESS WIRE)–May 3, 2006–Sabre Airline Solutions, the leading provider of software and services to the airline industry from planning to execution, announced today that Air China, the largest commercial airline in China, signed an agreement for the company to provide marketing and analytical technology to analyze booking information to support the carrier’s marketing, sales, strategic network and planning decisions. This agreement is the first contract in China for market information data tapes (MIDT) tools, which analyze global distribution system (GDS) bookings.

Air China will process its MIDT data through the Sabre WiseVision Data Services to turn large volumes of complex booking transactions from GDSs into mission-critical competitor information that can be used to make timely and fact-based operational decisions.

“With access to processed global MIDT data through the Data Services, Air China will have a clear view of total market demand and true market share in key international markets,” said Mr. Qui Feng, deputy general manager, Network and Revenue Management Department, Air China. “This information is critical to support strategic decisions on our international routes, and also enables calibration and maintenance of network planning tools such as the Sabre AirFlite Profit Manager,” he said.

In the world’s fastest growing marketplace, the move by Air China to employ the latest in business intelligence, paves way for other emerging airlines in the region to adopt the same standard of competitive best practice.

“There has never been a better time than now to build accurate models and forecasts of airline passenger demand in this critical Chinese market,” said Andrew Powell, vice-president sales, Sabre Airlines Solutions, APAC. “In today’s competitive environment, an airline must use every tool possible to gain a marketing or operational advantage. We are pleased to be a trusted partner of Air China as it rapidly expands its footprint across the global marketplace.”

As a preferred long-term partner of Sabre Airline Solutions, Air China has already deployed the Sabre AirFlite Planning and Scheduling Suite to optimise its flight scheduling operations.

Sabre Airline Solutions is the Asia/Pacific market leader in aviation technology. The company has experienced rapid growth in China and is working with the major airlines including Air China, China Eastern and China Southern. Sabre Airline Solutions recently established its Asia/Pacific headquarters in Shanghai as part of its move to advance the company’s strategic business agenda in the world’s fastest growing market.

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s largest provider of products to help airlines market, sell, serve and operate from planning to execution.

More than 200 airlines use its broad portfolio of decision-support tools to increase revenues and improve operations, while more than 500 use its leading operational technology. More than 100 airlines rely on Sabre Airline Solutions for passenger management solutions, while a similar number have turned to the company’s consulting group for strategic, commercial and operational advice.

Sabre Holdings (NYSE:TSG) connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at http://www.sabre-holdings.com.

Sabre Airline Solutions, the Sabre Airline Solutions logo, AirFlite, AirMax and WiseVision are trademarks and/or service marks of an affiliate of Sabre Holdings Corp. All other trademarks, service marks and trade names are the property of their respective owners. (C)2005 Sabre Inc. All rights reserved.


    CONTACT: Sabre Airline Solutions, Southlake
             Media Contact
             Kathryn Hayden, 682-605-2252
             kathryn.hayden@sabre-holdings.com

    SOURCE: Sabre Airline Solutions